HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:

HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS

by Walter LimDownload link http://bit.ly/2vHInxf

• 9.00 to 9.20: Content Marketing Basics• 9.20 to 10.20: Understanding

Customers• 10.20 to 10.40: Tea Break• 10.40 to 11.20: Competitor Research• 11.20 to 12.30: Content Objectives +

Matrix• 12.30 to 13.30: Lunch Time• 13.30 to 14.15: STEPPS to Virality• 14.15 to 15.00: Blogging + Social Posts• 15.00 to 15.15: Tea Break• 15.15 to 16.15: Lead Magnets +

Landing Pages• 16.15 to 16.45: Emails that Convert• 16.45 to 17.00: Discussion and Recap

Masterclass Programme

Clients & Partners

Walter Lim’s CVOver 20 years of senior management experience in leading organisations. Pioneer for social media in public sector.

Judge for the Singapore Blog Awards by Omy.sg for five years

Member of MLC (till Jul 2018)

Member of Jury for 2017

My name is _________________

I am currently doing _____________

What I hope to learn ________________

PRINCIPLES OF CONTENT MARKETING

The Distracted Customer

http://www.idrproductions.com/tag/online-video-production-for-small-business/

Skimming

Scanning

Speed

Cross Referencing

Search

Multi-tasking

Content Marketing Defined

“Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

- Content Marketing Institute

JOE PULIZZI

Content Hub and Spoke

https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/

#3 SEO + Content + Social

Source: http://www.toprankblog.com/2011/11/5-questions-social-media-seo/

Customer Purchase Journey

Source: https://www.linkedin.com/pulse/20141001151241-17904045-7-important-technology-trends-transforming-the-customer/

Social Journey

Search Journey

Google AdWords(SEM)

Organic Searches (SEO)

How They Compare

http://contentmarketinginstitute.com/2015/11/search-social-content-performance/

• Discovery• Emotional

Content• Storytelling and

Engagement• Social Proof

• Intent• Rational

Content• Problem +

Solution• Value of the

Offer

Content Pillars

Source: http://marketeer.kapost.com/content-campaigns/

Three ‘S’s of Digital

How to be Searchable?

• Use right keywords

• What’s trending (Google Trends + Twitter)

• Answer customer pain points

News Jack for Content Moments

http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png

Image vs Text Face-off!

Source: http://www.atomikresearch.co.uk/showcasing-research/

What about Shareable Content?

I will teach you the six STEPPS of virality!