Transcript
Key product characteristics• taste rich
• Over 3.8 of milk fat
• At shops, high fat is minority
• More expensive that low fat milk
Competitive market of high fat milk
• By: Yuki
Tomoko
Misa
Chiho
Daryl
Key product characteristics
• taste rich
• Over 3.8 of milk fat
• At shops, high fat is minority
• More expensive that low fat milk
Why do people buy this?
53 to64 and drink sports drink
Less than 53 and drink milk
53 to 64 and care about health
age
Sports drink and health
awareness
Average Price0.0 ~2.9%
¥216
3.0 ~3.7%
¥275
3.8 ~ % ¥377
4 Ps Production
北海道産の良質な生乳と乳原料を使用しました。・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。
Price
Place
Promotion
Cross Matrix Analysis
Price x PlaceNutrition x Products
Prices x Places
Prices x Places
Observation:• A cross matrix analysis on the average price
and place of these products• A moderate negative correlation of 0.577
between the price and the accessibility
Prices x Places
Findings:• Price ↑, more rare to find them in normal
department stores• More accessible for average priced high-fat
milk
Nutrition x Products
Compare the nutrition facts of various milks with Meiji Fukami ajiwai as the base
Key Observations:
1. Sodium Ratio in 奥中山高原ジャージー = 1.2
2. Three products contain only minimum 50% of original milk
Nutrition Facts
Findings:• All consist of similar nutrition values and
minerals in term of Calories, Carbohydrate, Protein and Calcium.
• In Sodium, 奥中山高原ジャージー contains 20% more than 明治
Nutrition Facts
Findings:• Among the sample, 明治 , 小岩井まきば
and 特濃 4.5 (メイジ) : mixtures of a minimum 50% of original milk and non-fat milk powder
• Possibly explain why these products are relatively economical
Conclusion
Thank you!!!!!
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