HI - fashcomm17.files.wordpress.com · but a carefully planned site with a clearly defined, targeted, ‘non-accidental’ audience

HI

INTROSESSION

MODULEBLOG

A PAGE EACH

SIGN UP TO WORDPRESS

START A SITE

yournamemag17.wordpress.com

goslingj@regents.ac.uk

ALSO

A LEARNING JOURNAL

MANY SIMILAR BLOGGING &

WEBSITE SERVICES

INVESTIGATE

CHOOSE ONE FOR YOUR LEARNING

JOURNAL

OK

WHAT ARE WE GOING TO MAKE?

THE BRIEF

ONLINE FASHION MAGAZINE

NOT A BLOG

A RANGE OF VOICES & OPINIONS…

NOT A SINGLE SELF-INDULGENT

VOICE

BUT A CAREFULLY PLANNED SITE WITH A CLEARLY DEFINED, TARGETED, ‘NON-ACCIDENTAL’

AUDIENCE

FOR A RICHER & FULFILLING

USER EXPERIENCE

WHO DO YOU WANT TO TALK TO?

[AUDIENCE]

WHAT DO YOU WANT

TO SAY?[CONTENT]

HOW DO YOU WANT TO SAY

IT?[TONE OF VOICE& VISUAL STYLE]

UX

USER NEEDS TO THE FORE

DEFINEPERSONAS

EXERCISE

TRY IT WITH

YOURSELF

PERSONA GRID

GRID OFIMAGES

SELFIE?

RELAX?

FASHION LABEL?

MUSIC? CAUSE?

ICON?

WORKPLACE?

TRIBE [BAND/ SUPERHERO

COLLECTIVE]

IDEAL LIVING SPACE?

TECHBIT

FAST IMAGE SOURCING & GRABBING

QUICKINDESIGN

GRID BUILD

• NAME?• WHAT DO YOU SAY?• WHAT MEDIA?

SELFIE?

RELAX?

FASHION LABEL?

MUSIC? CAUSE?

ICON?

WORKPLACE?

TRIBE [BAND/ SUPERHERO

COLLECTIVE]

IDEAL LIVING SPACE?

HOMEWORK

CONSIDER YOUR PRIMARY

AUDIENCE

BUILD A SIMPLE

PERSONA IMAGE GRID

PLAY WITH SOME WORDS TOWARDS A WORKING TITLE

DO SOME WORDPRESS LEARNING WITH

LYNDA.COM

NEXT TIME

FROM TARGET AUDIENCE TO WORD, COLOUR, & FORM

THAT’S THAT :)