Herb Lubalin - The American Graphic Designer

Herb Lubalin• Full Name:

• Born:

• Died:Herbert F.

Lubalin

March 17, 1918

May 24, 1981

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The book covering the life of a born left-handed New York jew, Herb Lubalin.Prepared by: HIMANSHU

One of the most brilliant Art directors of America.Prepared by: HIMANSHU

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EROS

FACT

AVANT GARDE

Herb Lubalin served as the Art director for Ginzburg’s three magazines: Eros, Fact and Avant Garde.

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EROS

• First published in 1962.

• Quarterly magazine.

• Contained essays and articles entirely based on Love and Sex.

• Only four issues could ever be published, because of Ralph Ginzburg being prosecuted for sending it through the United States mail under federal obscenity laws for the fourth issue.

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The covers of the four issues of the first edition of the Eros magazine, published

in 1962.

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Back

FACT- First published in 1964.

- Based on making comments on controversial topics.

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Back

- First published in 1968.

- Contained creative imagery of American society and Government, sexual themes and crude

language.

- Provided the world a new typeface of the same name.

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• Lubalin, like many other Art directors in that time, had a liberal political approach, but bringing out a revolution in politics was never his aim.

• He had a specific mission in his mind. And Eros served as a great testing channel for his design principles.

• His layouts for photographic portfolios showed exceptional boldness and sensitivity.

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Few graphic designers embody the aesthetics of their time as completely as Lubalin. Arguably. From the late 1950s to

the late 1970s, he was American graphic design.Prepared by: HIMANSHU