Helping small businesses get online & succeed online...Helping small businesses get online & succeed online Google Confidential and Proprietary A big important problem 2 of people

March 2012

Helping small businesses get online & succeed online

Google Confidential and Proprietary

A big important problem

2

of people research local products and services online.

of Oregon small businesses have no website.

© 2011 co: collective llc

What’s the problem? Customers are online, but small businesses aren’t.

1. BIA/Kelsey’s (User View Wave VII, an ongoing consumer tracking study conducted with research partner ConStat. March 2010 2. Ipsos/OTX commissioned by Google ‘Online Savviness & Activity Among Small Business Owners’ March 2011

97%

57%

We can change that.

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Our mission

Oregon Get Your Business Online is a Google-led program dedicated

to driving economic growth by providing Oregon’s local businesses

the tools and resources to get online and succeed online.

Logo for placement purposes only

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3 Barriers to getting online

Logo for placement purposes only

• Awareness

• Complexity

•  Expense

Our program tackles these barriers for local businesses.

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Our tools and resources

Websites are now free for Oregon businesses

•  A free, easy-to-build professional website

•  Free custom domain name and web hosting for 1 year

•  Free local business listing on Google Places

•  Free tools, resources and events

Logo for placement purposes only

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Small businesses can go to oregongetonline.com

•  Free website

•  Free Google Places

•  Tools and resources

•  Success stories featuring local businesses

The example screenshot is a mock of the new site design. The actual site launch will correspond with the launch of the live event.

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Or, come to one of our events to get online

•  Get a free website   Step-by-step guidance to create a website   Instructor and staff provide hand-holding   90 minutes, classroom-style with computers

•  Grow your business online   Overview of products & services supporting small businesses   60 minutes, lecture style

•  Promote your business online   Learn how to create an account, choose keywords, and write great ads   Find out how Google ranks ads   60 minutes, lecture style with live demos

•  Online expo   Computers staffed for 1:1 help and networking

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•  Relevant whether they already have a website, or not.

•  They can walk in offline & walk out online with their website, Google Places listing and educational resources

•  In addition to training, they can meet Oregon businesses succeeding with an online presence & network with their peers.

Receive education and resources

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14 states and counting

Connecticut: http://www.youtube.com/watch?v=UmIfRgpTWFc Iowa: http://www.youtube.com/watch?v=De5PShop4dY Michigan: http://www.youtube.com/watch?v=kuiEgMI737s Minnesota: http://www.youtube.com/watch?v=K0ckDE22wbY New York: http://www.youtube.com/watch?v=loB2cc-T6nQ Ohio: http://www.youtube.com/watch?v=_hrWMaWRxuw Oklahoma: http://www.youtube.com/watch?v=UzN4U7Pwpuw Texas: http://www.youtube.com/watch?v=OWH8c3UnA0M Utah: http://www.youtube.com/watch?v=4WiE4mQvF_o Vermont: http://www.youtube.com/watch?v=wUfJFuNEWWg Virginia: http://www.youtube.com/watch?v=V9UbwFHgzIg Wisconsin: http://www.youtube.com/watch?v=sv_VeURVgeQ

Watch video testimonials from past events.

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Oregon Get Your Business Online launch

•  Press event announcing Oregon Get Your Business Online program and partners

•  Free workshops, hands-on help, and networking in a Googley format and experience made hyper-local

•  The event is planned for March 26th & 27th.

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Google promotes extensively: radio, print & digital

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12

Help us to get Oregon small businesses online

Local and State Partners

National Partners

Website provider 1:1 small business counseling & trainings

Our tools + strong partnerships = A true solution

Small business mentoring

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•  Before the launch event   provide logo for the site   provide organization description for the site   promote the event to members

•  During the launch event   host a partner table to meet members and share info about your

services   attend sessions   enjoy the partner reception the evening of the event launch

•  After the launch event   share the free website offer with members throughout the year

Partner responsibilities

APPENDIX

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Events: hands-on workshops & training sessions See more photos at: http://goo.gl/A80T4

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Local case studies: on website and at event

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Media coverage: at launch and after the event Texas Media Samples Austin Print: •  Austin American-Statesman, Google helping small businesses in Central Texas get online (exclusive) •  Austin Business Journal, 1,000 Austinites swarm local Google event — blog •  Austin Business Journal, Google providing free website building in Central Texas

TV coverage: •  KTBC-TV, Google Helps Small Businesses Get Online •  KVUE News, Google helps Central Texas small businesses •  Fox 7 News Edge in the Morning - https://video.google.com/a/?pli=1#/Play/contentId=6c72c1342848476a •  Fox 7 News Edge at Noon - https://video.google.com/a/?pli=1#/Play/contentId=4c27af85eaa56f6 •  WOAI NBC-https://video.google.com/a/?pli=1#/Play/contentId=6a9ed66f60111c74

Statewide Coverage: •  Dallas Morning News,

Google offering free websites to Texas small businesses through new "Texas Get Your Business Online" initiative •  Houston Business Journal, Google urges Texas business to go online Other coverage: •  Marketing Pilgrim, Google Heads Texas Sized Push to Get SMB’s Online •  Search Engine Land, Google Reaches Out To Texas Businesses With Free Websites, Marketing Help •  Local Catalyst eMarketing Blog,

Big Google Places Feet on the Street Campaign hits Big Texas with a Big Push for Small Businesses •  Ecommerce news, Google Heads Texas Sized Push to Get SMB’s Online •  Internet and Website Design, Google Heads Texas Sized Push to Get SMB’s Online

Radio Coverage: 19 radio hits across the state. Interviews were done by Amy Chang and Scott Levitan •  KLBJ News Radio, Google offers free websites to businesses today