Transcript
Treat Yourself with a TapThanks to The Hello Food App
On Kenya’s New Kiss
Background• People the world over are a busy lot. Kenyans are no different.
People have so many responsibilities both at work and at home that they find it difficult to either whip up something for themselves or step out for 20 minutes to have a quick meal. They just do not have the time!
• Because of this, people tend to buy into convenience.
• When it comes to food, hellofood is convenience itself.
IDEA
• We all like a nice treat. If I can get a neat discount on it, even better!
• Every single day Hellofood has fantastic deals on meals from various restaurants.
• These deals will whet Adelle's appetite and give her her craving of the day.
MECHANIC• This will run on the mid-morning Kiss with Adelle. • Every day Adelle will talk about the hellofood app: where to download it,
how to use it, payment as well as the range of food available.• She will then share with her audience something that she's craving to have
for lunch today and which also happens to be having deals on hellofood.• She will then tell her listeners to post a screenshot of the deal of what she's
craving in order to win a lunch voucher for two.• ExampleI just took a look at my Hellofood app and wow am I in the mood for some of
this mouth-watering Chicken Biriani served with riata and salad. Tell you what: download the app, share a screenshot of this deal with me on my Twitter or Facebook page and I will give you a lunch voucher for two form hellofood.
• She will pick out a winning entry from her Twitter and Facebook page, congratulate them and tell the rest of the listeners to download the app so that they can always have a treat with just a tap.
Talk-Up
• Tap, choose, and enjoy your yummy meal from many restaurants in your neighbourhood with hellofood. Your one-stop food delivery service for all. One app, one account! And all this for FREE!
• Whether you like Pizza, Burgers, Sushi, Italian, Chinese, Indian or any other of our favorite cuisines. Ordering through the free hellofood app guarantees that your meal will be delivered fast, hot and tasty.
• FEATURES OVERVIEW:• SAVE MONEY by using our exclusive deals and vouchers.• CUSTOMIZE YOUR MEAL with sauces and toppings, just like you would do in the
restaurant.• SECURE MOBILE PAYMENT simple and safe with cashless payment.• EASY CHECKOUT hellofood can store your several addresses (home, work, etc.) to make
it easy for you.• REMEMBER your orders, hellofood saves your past orders to easily reorder it .• MANY CHOICES order food delivery from over 100 different restaurants in your area.
Talk-Up
• HOW IT WORKS IN 3 EASY STEPS:
1. Enter your address.2. Choose a restaurant and your favorite meal.3. Get your freshly made food delivered to your doorstep.
• Receive your order and ENJOY YOUR MEAL.
Key Highlights• Select from the best rated restaurants and various payment methods – online and
offline• Order food from restaurants nearby with attractive discounts
PRIZES
Daily Prize
– Lunch Voucher for four
Our Promise For 2015
We will not leave YOUR marketing needs Unsolved.
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