Helix Media Delivery Platform V13 Launch event in Cairo (Interact Egypt - 2009)

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Interact Egypt presented yesterday Helix Media Delivery Platform V13 Launch event in Cairo

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December 9th, 2009

December 10, 2009 Real Confidential Slide 1

To deliver digital entertainment wherever and whenever consumers

want it.

EMEA

APAC NA

Global and Regional Headquarters Key Global Customers

•  Founded in 1994

•  Traded (NASDAQ) since 1997

•  ~1800 employees worldwide

•  Recognized as THE industry leader in mobile video delivery

•  Partner with >100 operators in 42 countries

In M

illio

ns

• Music on Demand • Mobile Games •  Multi Screen Video •  Ringback Tone •  CallerTag™

•  SMS Interoperability •  PhotoSMS

Music Games Video Personalization Messaging

ASP Services

Helix Media Delivery Platform

Helix Mobile Server

Helix Server

Helix Mobile Gateway Helix Proxy Helix Mobile Producer

Helix Producer

Helix Security Manager

Helix Session Manager

Helix Mobile Security Manager

Helix Mobile Session Manager

Guide! Music

Consumer Services

December 10, 2009 Real Confidential Slide 6

The Proven Mobile Delivery Solution

•  Market Leader: Experience, Expertise, Commitment •  Choice of over 100 mobile operators globally •  Over 70% mobile media delivery market share •  Universal Platform: Reduced CAPEX/OPEX, Investment

protection •  Commitment to standards and interoperability •  Rapid time-to-market with advanced end-to-end

solution for mobile and broadband •  Single platform for content creation and delivery for

highest QoS and QoE: •  Quality •  Reliability •  Bandwidth efficient •  Scalability

Customers

Ecosystem of Partners

Helix Platform technology at every stage of Mobile TV

delivery from content creation through playback ensures the highest quality

end user experiences

Now over Helix DNA 500 million devices shipped

Helix Mobile Messaging Suite Network Infrastructure Solutions for Mobile Messaging

• Helix Messaging Gateway for SMS and MMS

• Helix Push Service Platform

• Helix MMS Optimizer

Helix Mobile Internet Suite Universal proxy for multi-protocol access and centralized

control for mobile Internet traffic

•  Helix WAP Gateway

•  Helix Mobile Internet Gateway

•  Helix Streaming Proxy

Customers

•  Flat rate data tariffs – 1GB/10!, 3GB/15!

•  Integrated roaming WiFi with broadband

•  Handsets – WiFi + 3G

•  Premium content – Sky

•  Free-To-Air – BBC TV and Radio

•  Social Networking – Video - Save, Share and Play

H.264

RealAudio/ RealVideo

Windows Media

3GPP H.264

Flash

Quick Time

Billing Security

Any Format Any Device

Any Platform

December 10, 2009 Real Confidential Slide 24

HTTP

H264/AAC A/V Source

Multi-Format Multi-Protocol Delivery

Single live broadcast into Helix Mobile Server

Multiple Egress protocol support using the same live broadcast

File format: •  3gp •  mp4 •  f4v

Logical Helix end-to-end workflow

Helix Mobile

Producer

3GPP Compliant Encoder

Helix Mobile Server

RTSP Player

RTMP Player

HTTP Player

iPhone iPod

RTP or RBS

Platform advancements

NEW in Helix Media Delivery Platform •  HTTP Streaming to iPhone •  Bookmarking •  Ad Enablement •  Server-Side Play List •  3GPP Rel 7 Fast Content Switch •  Broadband h.264 (3Mbps) •  Flash RTMP streaming •  Unhinted h.264 support •  Live Rate Adaptation •  Next-Generation Helix Mobile Producer •  Authorization, Authentication, Accounting

December 10, 2009 Real Confidential Slide 25

•  Stream video to the growing Apple audience

•  Helix Server supports iPhone and iPod touch using: •  HTTP streaming

•  HTTP streaming with adaptive bit rate

Apple iPhone

Apple iPod touch

•  Use HTTP progressive download in Helix Server to deliver •  Flash Video (.flv)

•  Flash animation (.swf)

.flv

.swf

•  Compelling and interactive collection of video assets

•  Lists can be created by content providers, operators or users

•  Dynamically updateable lists of live or on-demand content for request SSPL

•  Monetize video with enhanced ad capabilities

•  Insert advertisements clips as: •  Pre-roll •  In-stream •  Post-roll

Ad Insertion

•  Live and on-demand software encoding

•  Developed by RealNetworks based on RealProducer

•  IPv6 support

•  SNMP monitoring

•  Filters: resize, crop, deinterlace, color, audio

•  Productivity: job files, batch encoding and command-line

•  Inputs: AVI, MOV, MPEG, MP4, AIF, WAV, MP3, DV, WMV

•  Outputs: RA/RV, H.263, H.264, MPEG-4, AAC, AMR, MP3

•  Multiple Encodes from Single Input

•  Download Flash, Real, WMV, MPEG4

•  Wizard transcoder allows transfer to •  Games Consoles – PS3, Xbox, PSP

•  Mobile Devices – Blackberry, 3GPP

•  All managed centrally in one place •  Personal video & audio library

•  Potential Usage examples •  Media companies – free samples on the move

•  Newspapers – free Sunday CDs

•  Broadcasters – catch-up TV (iPlayer concept)

•  Corporate – announcements podcasts

•  Education – Video podcasts

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