Transcript
Improving technical training with valuable feedback
Hearst Magazines, a unit of Hearst
Corporation, is one of the world’s
largest publishers of monthly magazines
including Cosmopolitan, Harper’s
Bazaar, and The Oprah Magazine.
The internal technical training team at
Hearst Magazines provides training for
11,000 employees around the world
on proprietary and licensed software.
Every year, trainers hold up to 250 on-site
classes for up to 4,000 employees.
At a Glance
Situation
• Declining engagement rates andinformation retention
• Too much time and resourcesspent on follow-up
Survey Insights
• Course evaluation surveysevaluate all aspects of the course
• Immediate feedback lets theteam make quick improvementsand get fast results
Better Results
• Breaking up a long trainingsession into two shorter sessionsincreased engagement
• Relocating classes to an upperfloor increased participation
• Employee satisfaction with the training jumped to 90%
• Confidence in the trainer’sknowledge rose to 97%
Visit surveymonkey.com/enterprise today
Training Feedback Case Study
“With SurveyMonkey
we constantly
improve our internal
training program
by incorporating
feedback from our trainees. It saves
us time and money, and makes the
training the best it can be.”
– Debra Robinson, SVP/CTO,Hearst Magazines
What feedback did you learn about in your surveys?
Little things make a big difference
in the effectiveness of our training.
Locating classrooms on an upper
floor —versus the lower-level—is
important. And, if it’s a morning
class, there must be coffee! These
two seemingly small details
improve trainee engagement and
performance. Retention goes up
and support costs go down.
– Debra Robinson, SVP/CTO, Hearst Magazines
Consistently delivering high-quality,
effective training is key to success for the
technical training team. Robinson and her
team use surveys to evaluate all aspects
of the classes including course content,
format, location, and instructors. By
gathering feedback from trainees, the team
can increase engagement and create an
optimal learning environment.
The trainers rely on SurveyMonkey to make
gathering training feedback easy. After
each class, the team deploys a course
evaluation survey. The answers given offer
valuable ideas to improve training, which
ultimately extends the team’s impact.
For example, the team thought employees
wanted to minimize time away from their
desks, and as a result, offered an intensive
two-hour training on its proprietary
software system. A post-training survey
revealed that trainees actually prefer
to have the content divided into two
one-hour sessions to make the information
more digestible.
Seemingly minor aspects also had a
significant impact on training effectiveness.
In the survey, trainees expressed dislike
of the class location. Robinson’s team
decided to relocate classes to an
upper, executive floor. The new location
emphasized the importance of the
trainings and increased participation.
“People even dress a little bit nicer when
they know they are going up to a separate
floor,” she added.
Robinson and her team use SurveyMonkey
daily to ensure the success of their
training. And with a SurveyMonkey
Enterprise account, admins can view all
accounts on one screen, and centralized
billing makes it easy to deploy and
manage SurveyMonkey across multiple
teams. Teams across Hearst now have
access to the same powerful survey
platform to get the answers they need
to help them succeed.
Learn more about how SurveyMonkey
Enterprise can help your entire team make
smarter decisions.
Visit surveymonkey.com/enterprise today.
Visit surveymonkey.com/enterprise today
Training Feedback Case Study
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