Health education and communication 1234

Dr. Md. Salequr Rahman (Shuvo)Dr. Md. Salequr Rahman (Shuvo)MBBS, MPH (CM) NIPSOMMBBS, MPH (CM) NIPSOM

DR. SIRAJUL ISLAM MEDICAL COLLEGEDR. SIRAJUL ISLAM MEDICAL COLLEGEdrmdshuvo@gmail.comdrmdshuvo@gmail.com

Definition:It is process of exchanging or sharing ideas, feelings and information.

There are countless ways that humans have to keep in touch with one another.

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COMMUNICATION

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Components of communication process:

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COMMUNICATION PROCESSCOMMUNICATION PROCESS

Sender Message ReceiverChannel

Feedback

AwarenessInterestEvaluationTrialAdoption

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Clearly defined objectivesInterests and needs of the audienceMessageChannels / Media of communicationAbilities and limitation

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Criteria of an effective communicator or (Sender)Sender)

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Should have an objectiveShould have an objectiveMeaningfulMeaningfulBased on needsBased on needsClear and understandableClear and understandableSpecific and accurateSpecific and accurateTimely and adequateTimely and adequateFitting the audienceFitting the audienceInterestingInterestingCulturally and socially acceptableCulturally and socially acceptable

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MESSAGEMESSAGE

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A good message should be:

It is based on 3 media systems:Interpersonal communicationMass mediaTraditional / folk media

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CHANNELS OF COMMUNICATIONCHANNELS OF COMMUNICATION

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One way communication (Didactic) Exm: Television, Radio

Two way communication (Socratic) Exm: Group discussion, Panel discussion

Verbal communicationNon-verbal communicationFormal and informal communicationVisual communicationTelecommunication and internet

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TYPES OF COMMUNICATIONTYPES OF COMMUNICATION

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Intra personal communication

Inter personal communication

Group communication

Cultural / mass communication

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LEVELS OF COMMUNICATIONLEVELS OF COMMUNICATION

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InformationEducationMotivationRaising moralsHealth developmentOrganization

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FUNCTIONS OF HEALTH FUNCTIONS OF HEALTH COMMUNICATIONCOMMUNICATION

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Physiological : Difficulties in hearing, ExpressionsPsychological : Mental disorders, Level of intelligence, Language difficultiesEnvironmental : Noise pollution, InvisibilityCultural: Illiteracy, Customs, Beliefs, Religion, Language variation

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BARRIERS OF BARRIERS OF COMMUNICATIONCOMMUNICATION

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This is a process aimed at encouraging people to want to be healthyto know how to stay healthyto do what they can do individual and collectively, to maintain health and to seek help when needed.

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HEALTH EDUCATIONHEALTH EDUCATION

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Alma – Ata Declaration:

Following the Alma Ata Declaration in 1978, the emphasis has shifted from:Prevention of disease to promotion of healthy lifestylesThe modification of individual behavior to modification of social environment in which the individual livesCommunity participation to community involvementPromotion of individual and community self - reliance

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CHANGING CONCEPTSCHANGING CONCEPTS

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To encourage people to adopt and sustain health promoting life style and practicesTo promote the proper use of health services available to themTo arouse interest, provide new knowledge, improve skill and change attitudes in making rational decision to solve their own problemsTo stimulate individual and community self -reliance and participation

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OBJECTIVESOBJECTIVES

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Regulatory approachService oriented approachHealth education approachPrimary health care approach

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APPROACHES OF HEALTH APPROACHES OF HEALTH EDUCATIONEDUCATION

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Awareness (Know) (Know)Interest (Details)(Details)Evaluation (Advantages (Advantages Vs Disadvantages)Vs Disadvantages)Trial (Practices)(Practices)Adoption (Habit)(Habit)

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STAGES OF HEALTH EDUCATIONSTAGES OF HEALTH EDUCATION

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Human biologyNutritionHygieneFamily health careDisease prevention and controlMental healthPrevention of accidentsUse of health services

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CONTENTS OF HEALTH CONTENTS OF HEALTH EDUCATIONEDUCATION

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CredibilityInterestMotivationComprehensionReinforcementLearning by doing

Known to unknownSetting an exampleGood human relationsFeedbackLeaders

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LecturesDemonstrationPanel discussionsGroup discussionsCase studiesRole plays

GamesTalksStoriesDisplay

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Health Communication

(C) Mass approach(B) Group approach(A) Individual approach

Personal contactsHome visitsPersonal letters

LecturesDemonstrationsDiscussion methodsGroup discussionPanel discussionSymposiumWorkshopConferencesSeminarsRole play

TelevisionRadio News paperPrinted materialDirect mailingPostersFolk methodsInternetHealth museumsExhibitions

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(A) Individual approach

Personal contactsHome visitsPersonal letters

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(B) Group approach

LecturesDemonstrationsGroup discussionPanel discussionWorkshopConferencesSeminarsRole play

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(C) Mass approach

TelevisionRadio News paperPrinted materialDirect mailingPostersExhibitions

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Traditional Media: Art, folk plays, puppet show, dances.

Modern Media:Auditory aids: radio, tape recorders, microphonesVisual aids: slides, posters, charts, graphCombined (A – V aids): television, sound films, slide tape combination.

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MEDIA USED IN HEALTH MEDIA USED IN HEALTH EDUCATIONEDUCATION

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Final Message & Final Message & Conclusion:Conclusion:

Effective health education needs Effective health education needs communication skillscommunication skills

Using audiovisual aids makes Using audiovisual aids makes health education more effectivehealth education more effective

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THINK POSITIVETHINK POSITIVE

THINK BIGTHINK BIG

THINK DIFFERENTTHINK DIFFERENT

THANK YOUTHANK YOU

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