Health 2.0 Communities of Care - Directors of Pharmacy

Health Care 2.0 Webinar

SeriesCreating Communities of Care

Peter LeachWeb ArchitectDirectors of Pharmacypleach@directorsofpharmacy.com

Yvette NanasiCommunity Building ExpertIGLOO Softwareynanasi@igloosoftware.com

© IGLOO Inc. 2009. All rights reserved.

Twitter hashtags

#health20

@PipelineHealth @IGLOOSoftware

Webinar Agenda

Health 2.0 – Web 2.0 & the health care industry– Role of online communities

Directors of Pharmacy– Introduction to Directors of Pharmacy– Challenges and Solutions

Directors of Pharmacy Community Demonstration– Perspective

Our Presenters

Peter LeachWeb Architect, Directors of Pharmacy

Peter had worked with online content and marketing for four years before teaming up with

Pipeline Healthcare to create DirectorsofPharmacy.com. He has worked on many diverse

web projects, including sites for the US Air Force, Sony Entertainment and Genentech.

Focusing on the community based DirectorsofPharmacy.com has allowed Peter to explore

many of the nuances behind a successful small business and further hone his SEO and web

content skills.

Yvette NanasiCommunity Building Expert, IGLOO Software

Yvette is a social media and community building expert with IGLOO Software. In this role, she

helps organizations create and implement social computing strategies to improve

communication, collaboration and engagement. Her clients span a number of industries

including health care where she works with the HopeSpring Cancer Support Center, Ontario

Health Quality Council (OHQC) as well as a major pharmaceutical player.

Health 2.0“Creating Communities of Care”

Yvette NanasiBusiness Development, IGLOO Software

6

The Social Side of Business

People

Activities

Information

Companies don’t build products, doDeals or make service calls…people do!

Business is both a personal and social activity...

Health 2.0 Defined

Participatory process between patient & caregiver Web 2.0 technology as an enabler of collaborative care Wider system reform based on the principles of 2.0

Role of Online Communities

Practitioner Communities: – bring together key stakeholders, including

hospitals and clinical professionals, to work together to improve health care delivery.

Research Communities: – facilitate novel, innovative approaches to the

development and delivery of new diagnostics, preventatives and treatments.

Patient Communities: – provide patients with a meeting place where

they can network, discuss and share experiences around a health condition in a peer-to-peer environment.

Communication

KnowledgeSharing

Collaboration

Networking

Peter LeachWeb Architect, Directors of Pharmacy

Contents:

1. Introduction

2. Member description of DOP, including location(s)

3. Business challenges

4. Community objectives

5. Solutions/Successes

6. Plans for future growth

© IGLOO Inc. 2009. All rights reserved.

1. IntroductionA One-Stop-Shop for Directors of Pharmacy

• Limited offerings for DOPs and their colleagues

• A gesture of good-will for our partners Pipeline Healthcare

• A community focused addition to the corporate focused website

© IGLOO Inc. 2009. All rights reserved.

2. Member Description

Directors of Pharmacy Members:– Conducted several interviews

prior to design– Highly educated professionals– Internet Savvy, but with rigid

online habits– Isolated from peers, news and

trends– Highest priorities:

• Saving time• Relevant material

Other Colleagues– Pharmacists in general– Nurses– Hospital Staff

© IGLOO Inc. 2009. All rights reserved.

3. Pipeline Healthcare Solutions

Business Challenge:• To build a community for and

supply resources specifically for Directors of Pharmacy

• A central place to find up-to-date news, interesting articles, useful forms and intuitive community networking

• Continuing education and best practices

www.directorsofpharmacy.com

© IGLOO Inc. 2009. All rights reserved.

4. Community ObjectivesThe Ideal Homepage for DOPs

Key takeaway: a free resource thatultimately saves time, buildscommunity and makes a hard job a bit easier to manage

Features:

– News/Columns– Resources– Community Features– Evolving Tools and Functionality

© IGLOO Inc. 2009. All rights reserved.

5. Solutions/Successes

News and Columns

– AP and Reuters Health Feeds– Featured columns from industry

leaders updated on a regular basis– Specific news from various national

agencies:– CMS, FDA, DEA, Joint Commission, etc.

– State Specific Pharmacy Boards– Clinical News from Science Daily– National and Statewide Associations:

– ASHSP, NPhA, NCPA, etc.

© IGLOO Inc. 2009. All rights reserved.

5. Solutions/Successes

Resources– A constantly growing database

of static content:• Dozens of relevant forms and

documents• Information about national

and statewide agencies and associations

• Links• Widgets, including a drug

look-up tool• Related News

© IGLOO Inc. 2009. All rights reserved.

5. Solutions/Successes

Community– An easy way to contribute

and create:• Forums about a variety of

relevant topics• Commenting on column

articles and other content• User messaging• Persistent online profile• User groups• Blog

© IGLOO Inc. 2009. All rights reserved.

5. Solutions/Successes

Additional Tools

& Functionality

– Calendar of events– Online file storage– Interactive map of state-

specific content– Job search and job posting– A constantly updating

continuing education (CE) feed

© IGLOO Inc. 2009. All rights reserved.

6. Plans for Future Growth

– Continue updating columns, polls, etc.

– More advertising efforts, including a new press release

– Flash intro movie on the homepage

– Membership deals for active users

IGLOO Software“Creating Online Business Communities”

Yvette NanasiBusiness Development, IGLOO Software

IGLOO Software

We help organizations deploy successful online business

communities powered by social software.

Audience– Employees & Teams

Business Value– Productivity, agility and

innovation through a more connected & knowledgeable workforce

How?– Creating “team driven”

corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently

Audience– Prospects, Customers,

Partners, Suppliers, Members and Alumni

Business Value– Brand loyalty and building

trusted relationships

How?– Extending social software

beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationshipsHealthcare

Start a 15 Day Premium Trial:

www.igloosoftware.com/freetrial

Join the Social Media Playbook:

www.igloosoftware.com/playbook

© IGLOO Inc. 2009. All rights reserved.

Thank you.

www.igloosoftware.com