Transcript
LATEST TRENDS IN HARDWARE STARTUPS
BENJAMIN JOFFE PARTNER HAX
Twitter: @benjaminjoffe Email: ben@hax.co Wechat: benjamin2301
9 years 1 year 4 years
Mechanical Engineer
Analyst
Founder/Consultant
Angel Investor (12)
2000 to
2013
Speaker (>200 talks)
Researcher(>1M views)
Writer
Partner 2013-now
US$300M Fund Global Top 3 Seed Investor (>600 startups)
HARDWARE LIFE SCIENCES SOCIAL/MOBILE
#1 HARDWARE SEED INVESTOR
STARTUPS223YEARS5
SEED 4 MONTHS + $75K FEE + $100K CASH
GROWTH 6 WEEKS
O TO 1 1 TO NSHENZHEN
Prototype to LaunchSAN FRANCISCO
Product to Scale
~2,000 /
YEAR
CANDIDATES
CHINA: 10%
U.S.+CAN: 50% EU: 25%
OTHER: 15%
90%
10%
JAPAN: < 1%
INDUSTRIAL
CONSUMERHEALTH
ENTERPRISE
10
20
30
40
2012 2013 2014 2015 2016
FEATURED STARTUPSSERIES B SERIES A SEED
STEM robots
Smart lighting solutions
IoT Connectivity & Cloud Solution
Instant camera with AR
Retail inventory robot
Commercial cleaning robot
Delivery robot
Lab robotNon-contact biosensors
Cocktail robot
Smart pet devices
SEED
Headphones for sleep
$9 Microcomputer
Sous vide cooking at home
Mobile blood diagnostic Self-equalizing headphones
VALUE OF HAX
30% PROGRAM
70% COMMUNITY
SCI-FI HAS ARRIVEDSCI-FIHAS ARRIVED00/
FLYING CAR
Slovakia
JET PACK
U.S.A.
ANDROIDS
Japan
PROBLEMS 01/ EXPENSIVE 02/ IMPRACTICAL
QUESTION #1 USABLE FUTURE
HAX | HARDWARE TRENDS 2017 | PAGE 20
PERFECTTIME FOR
HARDWARE
CHEAPER COMPONENTS
ONBOARDCPU
RETAILERSFOR HIGH-TECH
SMALL BATCHMANUFACTURING MICRO-CAPS,
REG A+…
CLOUD CROWDFUNDING& PRE-SALES
SOCIAL MEDIATO TEST DEMAND
SMARTPHONES
NEW & BETTERPROTOTYPING
TOOLS
QUESTION #2 R&D TO MARKET
MORE HIGH TECH GROWING GAP BETWEEN “MAKERS” & STARTUPS
First R&D (Japan) (not for sale)
1986
Segway (USA) $5,000
2001
Ninebot (China) $330
201630 YEARS FROM LAB TO MASS MARKET
CHALLENGES
BUILD PROTOTYPE (R&D)
CHALLENGES POSITION PRODUCT (STRATEGY) BUILD PROTOTYPE (R&D) ITERATE (DEVELOPMENT) BUILD PRODUCT (PRODUCTION) LAUNCH (PR & MARKETING) GROW (DISTRIBUTION & SALES)
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FASTER
PROTOTYPE
ROVENSO makes heavy-duty agile robotic rovers for rough terrains and remote intervention.
Switzerland
3 MONTHS LATER
LAUNCH
2017�8�30�毎日の習慣を作る子ども向けスマートウォッチ「OCTOPUS」販売開始
France
1 2 3 4
18 MONTHS
R&D1
2
5
4
3PrototypingProductionInvestment
World-Class STARTUPS World-Class RESOURCES
Sales
HAX | HARDWARE TRENDS 2017 | PAGE 38
CHEAPER02/HAX | HARDWARE TRENDS 2017 | PAGE 38
COSTS EXAMPLE: DOG POOP PICKER
2011 GENERAL ROBOT ONBOARD COMPUTING
(Not a HAX company)
$400,000 (2011)
2017 SPECIALIZED ROBOT CLOUD COMPUTING
$400 (2017)
U.S.A.
HAX | HARDWARE TRENDS 2017 | PAGE 44
03/HAX | HARDWARE TRENDS 2017 | PAGE 44
EASIER
EXAMPLE PING PONG ROBOT
TRAINERBOT
Taiwan
HOW FAST? HOW CHEAP?
HAX | HARDWARE TRENDS 2017 | PAGE 48
TEAM COST TIME
PERCEPTION(ESTIMATE) 10 $2M 4
YEARS
HAX | HARDWARE TRENDS 2017 | PAGE 49
TEAM COST TIME
PERCEPTION(ESTIMATE) 10 $2M 4
YEARS
REALITY(2017) 2 $100K VC
+$250K KS18
MONTHS
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PERSONAL
EXAMPLE HEADPHONES
CUSTOM-FIT
REVOLS: CUSTOM FIT
Canada
PERSONAL SOUND
NURA: TUNED TO YOU
Australia
low tones mid tones high tones
sens
itivi
ty
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SPECIALIZED
EXAMPLE HEADPHONES
BRAINWAVES
KOKOON: FOR SLEEP
U.K.
MINDSET: FOR WORK
Canada
THE CASE OFROBOTS
SPECIALISTS
WAREHOUSING
AMAZON: WAREHOUSE ROBOTSACQUIRED KIVA FOR US$775M IN 2012
45,000 ROBOTS BY JAN. 2017
INVENTORY
SIMBE ROBOTICS
U.S.A.
CLEANING
AVIDBOTS
Canada
HAX | HARDWARE TRENDS 2017 | PAGE 75
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HEALTH
PORTABLE DIAGNOSTIC
HAX | HARDWARE TRENDS 2017 | PAGE 77
BLOOD DIAGNOSTIC
CRIAMTECHTESTS BLOOD TYPEAND DISEASES
BBB TRACKS BLOOD MARKERS
(E..G DIABETICS)
South KoreaPortugal
AIRE is a digestive tracker that detects food intolerances(e.g. IBS causes) through the breath. Ireland
DIGITAL THERAPIES
SLEEP IN 10 MINUTES?
U.K.
TREAT DEPRESSION
Sweden
BACK PAIN
JAPETFrance
DIGITALTHERAPIES = THE NEW PHARMA?
INGESTIBLES
IMPLANTABLES
FUTUREOF HEALTH
HAX | HARDWARE TRENDS 2017 | PAGE 92HAX | HARDWARE TRENDS 2017 | PAGE 92
DUNCAN TURNERMANAGING DIRECTORHAX SEED
Donating your datamight help more than donating an organ”“DATA
IS THE NEW BLOOD
HAX | HARDWARE TRENDS 2017 | PAGE 93
We have the opportunityto make the generation born now the healthiest in history.”
ALEX GORSKYCEO, JOHNSON & JOHNSON
“
HAX | HARDWARE TRENDS 2017 | PAGE 93
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07/HAX | HARDWARE TRENDS 2017 | PAGE 94
SMARTER
SMART SPEAKERS
NESTTHERMOSTAT
PHILIPS HUELIGHT
ECOBEESWITCH
BELKINOUTLET
KEENVENT
SAMSUNGHUB
AUGUSTLOCK
RINGVIDEO DOOR BELL
FITBITFITNESS TRACKER
DROPCAMCAMERA
HYDRAOSHOWER HEAD
SAMSUNGROBOTIC VACUUM
A.I. & MACHINE LEARNING EVERYWHERE
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INDUSTRY-CHANGING
MANUFACTURING
MANUFACTURING SMART ROBOTS LOW COST + COMPUTER VISION
SMART CO-BOT
China
MANUFACTURING DESKTOP MACHINES
U.K.
AGRICULTURE
PYCNO SECROP
FIELD SENSORS
EDYN
HAX | HARDWARE TRENDS 2017 | PAGE 107
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CHINA
IP
WORLD LEADER IN PATENTS SOON?
2016 NUMBER OF APPLICATIONS BY COUNTRY (‘000)
SOURCE: WORLD INTELLECTUAL PROPERTY ORGANIZATION
WORLD’S #1 & #2IN PUBLISHED APPLICATIONS TOP 10: 7 FROM ASIA, 3 FROM U.S.
4,123 PATENTS 3,692 PATENTS
USAJapanChina
GermanySouth Korea
FranceUK
NetherlandsSwitzerland
Sweden
0 15,000 30,000 45,000 60,000
-1%+3%
+40% IN 2017?+45%
HAX | HARDWARE TRENDS 2017 | PAGE 110
INVEST
USA$14.5B
CHINA$10.6B
EUROPE$3B1Q 2017
3%
35%
4%10%
48%
USAEuropeIndiaChinaRoW
SOURCE: DOW JONES VC EDGE 1Q 2017
EQUITY INVESTMENT BY REGION INTO VENTURE-BACKED COMPANIESCHINA VC
INVESTMENT IS #2 GLOBALLY
HAX | HARDWARE TRENDS 2017 | PAGE 112
SHENZHEN
THE SILICON VALLEY OF HARDWARE
Akihabara Huaqiangbei x20
SHENZHEN & GUANGDONG
MANUFACTURING SUPPLY CHAIN
COMPONENT MANUFACTURERS
TECHNICAL WORKFORCE
ASSEMBLY SUPPLIERS
SHENZHEN SUPERPOWERS
SKILLS
ANY SCALE
SPEED
SAVINGS
ROBOTICS
HAX | HARDWARE TRENDS 2017 | PAGE 119
ROBOT MAKERS
100,000
200,000
300,000
400,000
500,000
Fanuc
Yaskaw
aABB
Kawasa
kiNach
iKuka
DensoEpson Adept
25,00045,00080,00080,000100,000110,000
250,000300,000
400,000
SOURCE: ROBOTICS & AUTOMATION NEWS, 2016
ROBOTS PURCHASED BY COUNTRY
(SOURCE: IFR, 2015)
CHINA BUYS
ROBOTS20,000
40,000
60,000
80,000
China
South Korea
Japan USA
Mexico
Canada
2,7004,700
27,00035,00038,000
69,000
SALES 2015: 248,000 (+12%YOY)
+20%YOY
Old China
New China
INVENT
DJININEBOT
MAKEBLOCKUBTECH
NEXT INNOVATORS
DJININEBOT
MAKEBLOCKUBTECH
NEXT INNOVATORS
>$10B
>$1B
>$1B
MAKEBLOCK ($200M val.)
プログラミング教育×ドローン＝「Airblock」7月14日から国内販売開始 2017�7�6�
For innovation, China Today is like Japan in the 80’s”
SEAN O’SULLIVAN, FOUNDER, SOSV/HAX
“
HAX | HARDWARE TRENDS 2017 | PAGE 128
SCALE
MOBIKE
START: 2015 BIKES: 5M USERS: 100M INVEST: $1B
BUY
HAX | HARDWARE TRENDS 2017 | PAGE 132
BUYING INNOVATION
CHINESE APPLIANCE MAKER MIDEABOUGHT GERMANY’S KUKA FOR US$4B
HAX | HARDWARE TRENDS 2017 | PAGE 132
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BUYING DESIGN
PHILIPPE STARCK DESIGNED THE MI MAX
HAX | HARDWARE TRENDS 2017 | PAGE 133
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JAPAN
ECOSYSTEM ANALYSIS
SILICON VALLEY
01/ MARKET 02/ CAPITAL 03/ TALENT 04/ INFRA 05/ REGULATIONS
01/ MARKET 02/ CAPITAL 03/ TALENT 04/ INFRA 05/ REGULATIONS 06/ CULTURE
WHY? SAFETY NETS!
CORPORATIONS HIRE STARTUP TALENT
IN OTHER COUNTRIES
SPECIAL CASE: FRANCE
HAX | HARDWARE TRENDS 2017 | PAGE 148
EXHIBITORS PER COUNTRYSTRONG: FRANCE & KOREA WEAK: JAPAN & GERMANYHAX: 83 STARTUPS!
USACHINA
FRANCETAIWAN
SOUTH KOREAHONG KONG
HAXCANADA
UKJAPAN
GERMANYISRAEL
0 450 900 1350 1800
CES 2017:
2015 110 startups
2014 40 startups
2016 190 startups
2017 238 startups
WHY? SAFETY NETS!
MOST IMPORTANT IS: CORPORATIONS HIRE STARTUP TALENT
BUT ALSO
Unemployment benefits for 4-24 months
*even when starting a company
Sabbatical from job from 6-24 months
(no pay)
ROLE MODEL+ RE-INVESTMENT
Xavier Niel, French Tech Billionnaire
Campus for 1,000 startups Mr. Niel invested $270mln
JAPAN
Ricoh, Seiko Group, Sharp Corporation, Sony, TDK, Toshiba and Yamaha.
WHERE ISTHE NEW SONY?
MARKET CAP
M&A
RAISED $30M
Takuma Iwasa, Founder, Cerevo
01/ MARKET 02/ CAPITAL 03/ TALENT 04/ INFRA 05/ REGULATIONS 06/ CULTURE
01/ RE-USE TALENT
01/ RE-USE TALENT = LOWER RISK FOR STARTUPS
02/ GLOBAL PERSPECTIVE
Takakazu Fujimoto
HAX
Takakazu Fujimoto
“The most important thing is to go abroad and see Japan from outside the country.”
Dr. Shuji Nakamura - Nobel Prize for Physics (2014)
A NEW MEIJI
A NEW MEIJI
IT HAPPENED BEFORE
MBA, 1993 BA Economics, 1980MBA, 1990
01/ GLOBAL EXPERIENCE 02/ USE YOUR ENGLISH 03/ CORPORATIONS HIRE STARTUP TALENT
FROM GALAPAGOSTO A NEW MEIJI
it’s not
vs. vs.
it is
+ +
THANK YOU !
BEN@HAX.CO@BENJAMINJOFFE"
✉www.slideshare.net/haxco
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