Handlebar capabilities overview

Publishing Capabilities

Questions

Where is our publishing program headed?

Why are we taking this route?

Who should we publish for?

What should we publish?

How do we reach our market?

Who can help us succeed?

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Solutions

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Publishing Strategy

Research and Product Development

Advertising and Promotion

Community and Content Marketing

Author and Managed Services

Strategy

Publishing

Category and Products

Backlist Management

Digital

Marketing

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Commodity(Bible(Branding(

Classic(Series™((

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Product(Umbrella(Campaigns(

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Marketing Strategy

Original and relevant promotion

Search- and share-focused

Community engagement and resourcing

Leveraging author platforms

Partnerships

Data capture

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Research

Consumer Research

Trade Research

Trends and Data Analysis

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Advertising and Promotion

Consumer and Trade Print

Merchandising

Social Media

Online media

Events

Non-Traditional

Partnerships11

Selected Projects

Social Media Content (Posts, replies, tweets,

reviews)

Web Design (Landing

Pages, blogs, microsites)

Widgets and other Fan

Tools

Original Articles and Blogs (wiki-, eHow, etc)

Online Advertising

Media Planning,

Creative, and Placement

Print Promotion

Blogger program/

tours

Facebook/Adwords

Advertising

Contests and Giveaways

Social Media Set up

(Facebook, Twitter, and/

or blogs)

Ancillary Products

Ted Dekker “Immanuel’s Veins” (Nelson)

Frank Peretti “Illusion” (Howard)

March 2012

Jim McBride “Rite of Passage” (Moody)

Bill Hybels “Too Busy Not to Pray” (IVP)

Jim Wallis “Recovering Innocence” (Howard)

Stephen Lawhead “Bright Empires” series (Nelson)

Sweet/Viola “Jesus Manifesto” (Nelson)

Jim Rubart “The Chair” (B&H)

Common English Bible translation

Alan Hirsch “The Faith of Leap” (Baker)

One-Year Bible for Kids (Tyndale)

Larry Crabb, Jr “66 Love Letters” Nelson

Jim Daly “First Time Dad” (Moody)

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Merchandising,

Endcap,Kit, Hanging,Sign,

Merchandising,

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Merchandising,

Floor,Clings,

Bookmark,Bagstuffer,

Window,Cling,

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Content and Community Marketing

Fan and email acquisition

Articles

Wiki’s

Ancillary Products

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0

1,000

2,000

3,000

4,000

Engagement Start Engagement End

Subscribers

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CGC Blog Post

CGC Review Post

CGC Wiki Article

CGC Blogger

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Author and Managed Services

Social Media

Content

Website

Department and Category

Author Training and Tools

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Author Promotional Tools

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Chris Grant, VP Marketing for all divisions of Zondervan

Carla Ballerini, VP Marketing for Thomas Nelson’s Bible, Reference and Curriculum division

Keri Wyatt Kent, published author of more than a dozen books (Revell, Zondervan, IVP, Bethany House), blogger and speaker

Julie Busteed, managed more than four dozen book marketing projects in past two years

Bill Paetzold, Creative Director at Tyndale House

Amy Wolgemuth Bordoni, columnist Chicago Tribune, published author (“The Rookie’s Guide to the Internet”) and prolific blogger

Tiffany Self, head of media relations for Wheaton College

Mark Neal, journalist (Liberty Chicago newspapers) and published C. S. Lewis scholar

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Team

Thank you.

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