Halfords Cs

2012 / CASE STUDYCheltenham • Chester • Preston

Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed “laboratory stores.” The store features more open space, greater interaction with products and a better service environment.

Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its 467-store estate.

The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specsof each componant within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ -

‘bike labs’ and also including all print material and graphics.

Maxim’s fit-out teams then installed all the equipment and print througout each store over 2 week deadlines per storecompleting on time leaving halfords customers with a new shopping experience with these selected stores.

HALFORDS RIDING HIGH

Getting in touchThe Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting

relationship with you; like we have with so many of our current clients.So please get in touch, give our sales team a call.

Contact.Sales Team

t. +44 (0)161 678 7776e. sales@themaximgroup.co.uk

The Maxim Creative Group LtdOsborne Mill

Osborne StreetOldham

United KingdomOL9 6QQ

t. +44 (0)161 678 7776f. +44 (0)161 628 6686

e. sales@themaximgroup.co.uk