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Peanut Labs, Inc. · 114 Sansome Street, Suite 920 · San Francisco, CA 94104www.peanutlabs.com

Take a Stand for Haiti: 60 Minutes on How Your Organization Can Get Involved

Hosted by Sean Case, SVP, Peanut LabsWednesday, February 3, 2010

Presentations by: Katie Drewel, Workplace Program Preparedness Educator, American Red Cross

Brandie Conforti, Director of Corporate Relations, Partners in Health

Stacy Howard, Community Relations Director, The Salvation Army

Cathy Allin, President & CEO, Decision Insight

Erika Harriford-McLaren, Strategic and Corporate Communications Manager, ESOMAR

What Today’s Webinar Will Cover

Detailed information regarding Haiti relief efforts of the American Red Cross, Partners In Health and The Salvation Army;

How one market researcher is utilizing their resources to help support orphanages in both Romania and Haiti;

Ideas on how to use market research as a vehicle to support social causes;

Information regarding several initiatives already established in the market research community to support social causes;

Ideas of how your firm can get involved with the different aid and relief efforts established by companies and NGOs worldwide.

Katie Drewel, Workplace Preparedness Program Educator, American Red Cross

A graduate of the University of Washington

Started with Red Cross as a volunteer, helping around the chapter and responding to local and national disasters

Now focuses on preparedness in the business and non-profit communities to ensure that local organizations can effectively respond to and recover from disasters

empowering people to provide help around the world.

Red Cross provides relief every day,

all around the world

within minutes.

within hours.

within days.

within days.

within days.

challenges ahead…

survivors need clean water.

survivors need food and supplies.

survivors need medical care.

survivors need shelter.

survivors need to connect with loved ones.

thanks to our supporters…

the Red Cross has the privilege to serve

the people of Haiti

now and for years to come.

Any questions for Katie?

We welcome you to type your questions in the ‘Question & Answer’ window at any time during

today’s Webinar. We will answer as many questions as time allows during the Q & A session following this

presentation.

Brandie Conforti, Director of Corporate Relations, Partners In Health

An international affairs professional with an interest in global politics and systems

Has been working in the non-profit sector for 10 years

Focuses on fundraising, strategy and relationship-building

Has been with Partners In Health since February 2008

Mobilizes corporate cash and in-kind support for the organization’s programs around the world

Served as Executive Director of the Boston World Affairs Council for 7 years prior to joining PIH

FEBRUARY 3, 2010

Who is PIH and What Do they Do?

Founded in 1987 by Dr. Paul Farmer, Partners In

Health (PIH) is an international health care

organization based in Boston that works in 12

countries to deliver high quality health care and to

break the cycle of disease and poverty.

PIH’s work has three goals: to care for patients, to

alleviate the root causes of disease, and to share

lessons learned around the world.

PIH Worldwide

PIH implements its vision through 49 health facilities

by a staff of more than 11,000 people, over half of

whom are trained and compensated community

health workers who themselves are poor.

We are the main provider of healthcare

for more than 2.3 million people around the world.

Partners In Health Around the World

The PIH Approach

• Providing access to primary health care for the

poor

• Training and employing a network of community

health workers

• Prescribing food for prevention and treatment of

malnutrition and disease

• Addressing basic social and economic needs

• Reinforcing the public sector

PIH in Haiti

PIH has been providing vital health care services in

Haiti for more than 20 years and is one of the

largest health care providers in the country,

working with the Haitian Ministry of Health to

deliver comprehensive health care services to a

catchment area of 1.2 million across the Central

Plateau and the Lower Artibonite Valley.

PIH Sites in Haiti

On the Ground in Haiti

Although PIH is not a disaster relief organization

we were well placed to respond to this disaster:

PIH in Haiti, Zanmi Lasante, is a Haitian-led

organization with thousands of employees, who were

ready to spring into action quickly.

PIH had more than 100 doctors, 600 nurses and

4,000 employees on the ground in Haiti working from

12 existing PIH medical facilities in Haiti before

the earthquake struck on January 12th.

PIH’s Immediate Response

• PIH quickly established field hospitals in Port-au-

Prince and took the lead to set up 20 operating

rooms, with 12 functioning 24-hours a day. PIH was

the first group designated by the World Health

Organization to serve as the primary coordinators of

University Hospital in Port-au-Prince (HUEH).

• PIH established a relief transfer system to transfer

patients from Port-au-Prince to PIH sites in the

Central Plateau and Lower Artibonite Valley.

PIH’s Immediate Response

• PIH was one of the first NGOs to evacuate patients in

critical condition to hospitals in the United States and

Dominican Republic and continues to coordinate the

evacuation of patients in critical condition to the

United States Naval Ship, the U.S.N.S. Comfort.

• PIH has sent 66 plane loads with more than 235

medical volunteers – orthopedic surgeons,

anesthesiologists, surgical nurses and other medical

professionals – and 150,000 lbs of medical supplies to

support the more than 4,500 PIH health care providers

already in Haiti.

Looking Ahead

Looking ahead, PIH’s efforts will be spent in

three core areas:

• Supporting the public sector’s ability to provide

health care.

• Mobilizing people at the grassroots level to

participate in the health care system.

• Addressing the mid- and long-term health, social,

and economic ramifications of the resettlement of

tens of thousands of people from Port-au-Prince

to areas where PIH works.

Looking Ahead

The long-term ramifications in Haiti

are going to be significant and far-reaching

with a new, large group of vulnerable

and displaced people.

As we begin to look forward we recognize that

out of great tragedy we have the opportunity to

build Haiti back better.

Any questions for Brandie?

We welcome you to type your questions in the

‘Question & Answer’ window at any time during

today’s Webinar. We will answer as many

questions as time allows during the Q & A

session following this presentation.

Stacy Howard, Community Relations Director, The Salvation Army

PR Director / Spokesperson for NW Division of the Salvation Army for 2 1/2 years

Prior to, worked at KOMO TV for 6 years and was a reporter at a daily newspaper before that

True Pacific Northwesterner – grew up in West Seattle and studied Editorial Journalism and Society & Justice at the University of Washington

Mother of a 6-year-old daughter and natural born philanthropist who always wants to give her clothes and toys to TSA and help kids less fortunate than her

The Salvation Army In Haiti

Earthquake Relief Team

The Territorial Commander, Colonel Onal Castor arrives back home in Haiti

The Territorial Commander immediately gets to work

The Salvation Army’s Divisional Headquarters

Victims gather on the Salvation Army compound where a triage was immediately

set up to treat them

The Salvation Army College Verena, a school for over 1500 students, is damaged by the quake

Patients receive treatment and comfort on the Army’s compound

The Divisional Commander’s quarters lies in ruins

The Divisional Leaders were enjoying dinner when the earthquake struck

The Divisional Commander, Major

Lucien Lamartiniere, receives an

appreciative hug

There’s damage on every street

Residents are still searching for survivors

Fires burn in many parts of the country

Victims await treatment at the Army’s overextended clinic

Rubble fills the streets making them impassable

Crumbled buildings are found everywhere in the city and throughout the countryside

A victim emerges from the rubble

A grandmother shows the strain of her horrific experience

Salvation Army workers continue to look for victims in the rubble

Salvation Army relief teams arriving in Haiti meet to discuss strategy

A Disaster Response & Mobile Feeding Canteen arrives from the Dominican Republic

In the midst of death, there is new life

Medical aid is still being provided on the spot as victims are discovered

The agony and misery of those affected by the earthquake are very intense

Prayerful and financial support is urgently needed. Financial donations can be made via

our website at www.salvationarmy.org by following the links to ‘Haiti Earthquake Relief.’

We thank you for your continued support.

Any questions for Stacy?

We welcome you to type your questions in the

„Question & Answer‟ window at any time during

today‟s Webinar. We will answer as many

questions as time allows during the Q & A session

following this presentation.

Cathy Allin, President & CEO, Decision Insight

Under Cathy’s direction, Decision Insight has partnered with United Aid Foundation since 2007 supporting causes such as Deb’s House, a Romanian Orphanage

UAF seeks to provide direct aid to people in crisis around the world. They bring relief to people in desperate need directly and personally, using our connections with domestic and international aid organizations

Cathy joined the UAF board in 2009

Direct Aid to People in Crisis

OUR MISSION:

United Aid Foundation (UAF) provides direct aid to people in crisis in partnership with humanitarian relief organizations around the

world. Disaster relief, human rights abuse, nutrition, housing, and

education are our priorities.

Photo by Mary Jane Alex

Photo by Mary Jane Alex

UAF EARLY RESPONSE UPDATES FROM HAITI

Urgent medical supplies sent to Good Samaritan Hospital (run

by the U.N) in Jimani on the Dominican Border

Food and water delivered on supply missions in Port au Prince

Medical team of 7 from KC and NYC met in Santo Domingo

and went to Barahona, DR, near the border, and performed

many surgeries

Team relocated to Love A Child Orphanage in Haiti and have

been treating victims non-stop in a makeshift hospital

HELPING THE CHILDREN OF HAITI

Next step is a humanitarian

mission to the Love A Child

Orphanage, which is becoming a refugee camp, and towns on

the south and west sides of Port

au Prince which have not yet

received sufficient aid.

Photo by Mary Jane Alex

Direct Aid to People in Crisis

Direct Aid to People in Crisis

DEB’S HOUSE: A ROMANIAN ORPHANAGEDEB’S HOUSE: A ROMANIAN ORPHANAGE

14 children in a stable home

environment

Shelter, food, education,

healthcare …and love

Model provides children local

access to extended family and

community ties

Direct Aid to People in Crisis

Frequent on-the-ground missions

for hands-on assistance

Year-round fund-raising events help

support home improvements &

supplemental tutors and classes

Photo by Mary Jane Alex

HOW CAN YOU HELP?

Promote awareness

Choose an initiative to support with

time, skills, and/or financial aid

Just Give…….what you can.

www.justgive.org

Direct Aid to People in Crisis

Contact Cathy Allin for more

information about how she and

Decision Insight are helping now.

cathya@decisioninsight.com

To donate to UAF go to:

www.unitedaidfoundation.org

Any questions for Cathy?

We welcome you to type your questions in the ‘Question & Answer’ window at any time during

today’s Webinar. We will answer as many questions as time allows during the Q & A session following this

presentation.

Erika Harriford-McLaren, External Relations, ESOMAR

Holds a journalism degree from the University of Kansas and a law degree from the University of San Francisco School of Law

Previous work in industries including commercial, not-for-profit and higher education

Experienced in business and career development, lobbying at various intergovernmental organizations (U.N. and OSCE –Organisation for Security and Cooperation in Europe) and has worked to promote transnational human rights campaigns

Market Research and Aiding SocietyErika Harriford-McLaren

Strategic and Corporate Communications Manager

MISSIONESOMAR is the world organisation for enabling better research into

markets, consumers and societies

CORE VALUES

To support the increasing use of Market Research in

sustainability and social issues through our events,

conferences and initiatives

ABOUT ESOMAR

ESOMAR CONFERENCES

2009 - Leading The Way - Ethically, Responsibly, Creatively

Research ethics on children in a digital age

Presentation by UNICEF and Proctor and Gamble

It takes three to Tango - How UNICEF, Pampers,

and the public are working together to eliminate

Tetanus - UNICEF and P&G

Campaign‟s “1 pack = 1 vaccine” initiative aims to help

UNICEF in its goal of eliminating newborn Tetanus by

2012

Every two seconds since the start of the campaign in

2006, Pampers has provided a protective dose of the

Tetanus toxoid vaccine for a woman and her baby

Odyssey 2010 – The Changing Face of Market Research

The Digital Divide

Social Inequality

.

YOUNG RESEARCHER OF THE YEAR AWARD

Young Researcher of the Year Award launched in 2009.

Demonstrates how research can tackle complex global

issues and improve conditions for people across the world.

The award is part of ESOMAR‟s Developing Talent initiative

designed to enhance the skills, know-how and expertise of

future market research professionals

2009 Global Warming – mentored by Barclaycard

Ageing - mentored by IMS Health

World Poverty – mentored by UNICEF

Winning submission in 2009 – Ageing and Netnography

2010 Sustainable Development – mentored by Shell

Hydrogen

Digital Divide – mentored by Unilever

AIDS and Children and Youth – mentored by UNICEF

Global organisation that provides a platform for

• Sharing of good practice and research knowledge

• Bringing local knowledge to global level

• Increasing awareness of global initiatives.

The Next Generation

• Engage young researchers (the future) with opportunities to introduce new and

innovative research

• Address the challenging global issues facing society today

• Provide solutions to demonstrate how research can significantly improve

understanding of an issue and change the way we think and act.

Thought Leadership

• Continue to engage thought leaders across the world

• How MR should be used to gain broader insight into helping create better research

into markets, consumers and importantly society.

Any questions for Erika?

We welcome you to type your questions in the

„Question & Answer‟ window at any time during

today‟s Webinar. We will answer as many

questions as time allows during the Q & A session

following this presentation.

How can we help?

Host a fundraising event within your office or local community

Donate a percentage of sales to a charity of your choice

• i.e. Peanut Labs’ Sample for Haiti initiative

Offer discounted services to non-profits

Get involved with Pause to Support a Cause

Use your vacation time that you never get to use and go to Haiti

Get creative!

Donate to any of the charities listed below by sending a text message from your mobile device:

• American Red Cross: text “HAITI” to 90999 to donate $10

• Food for the Hungry: text “QUAKE” to 85944 to donate $10

• Give on the Go: text “YELE” to 501501 to donate $5

• International Rescue Committee: text “HAITI” to 25383 to donate $5

• Operation USA: text “AID” to 50555 to donate $10

• The Salvation Army: text “HAITI” to 52000 to donate $10

• The Salvation Army Canada: text “HAITI” to 45678 to donate $5

• Yéle Haiti: text “YELE” to 501501 to donate $5

• Yéle Haiti: text “HAITI” to 501501 to donate $10

Research the different organizations to find out where

your donations are going.

Action Against Hunger – providing access to clean water for thousands of families and launching immediate nutrition and sanitation programs; www.aah-usa.org

AmeriCares – delivering medicines, medical supplies and aid to Haitian earthquake survivors; www.americares.org

CARE – helping address immediate needs of survivors and assisting Haitians as they rebuild their lives and communities; www.careusa.org

Doctors Without Borders – providing immediate and long-term health care to those suffering from trauma and wounds; www.dwb.org

Habitat for Humanity – addressing shelter solutions for low-income families affected by the Haiti earthquake; www.habitat.org

Haitian Health Foundation – bringing healing to sick and impoverished Haitian neighborhoods and providing families with support, food and other immediate needs; www.haitianhealthfoundation.org

Hope for Haiti – delivering supplies to the affected areas of Haiti and continuing to help thousands of displaced people in desperate need of care; www.hopeforhaiti.com

Operation USA – delivering emergency medical aid and appealing for donations of funds from the public and corporate donations in bulk of health care materials, water purification supplies and food; www.opusa.org

Oxfam International – delivering emergency supplies and equipment, including clean water, buckets, water treatment kits, shelters and sanitarian tools in response to the earthquake in Haiti; www.oxfam.org

Samaritan’s Purse – delivering emergency supplies, equipment and food to earthquake victims in Port-au-Prince; www.samaritanspurse.org

Save the Children – delivering lifesaving supplies to the children of Haiti; www.savethechildren.org

Three Angels Haiti – has been in Haiti for over 7 years, assisting orphanages in attempts to get their children safe as well as assisting newly orphaned and those in need with aid organizations in Haiti; www.threeangelshaiti.org

TOMS – providing shoes to children and raising donations for Partners In Health in support of immediate response to the devastating earthquake in Haiti; www.tomsshoes.com

UNICEF – delivering lifesaving emergency supplies and providing assistance to unaccompanied children who have lost or become separated from their families; www.unicef.org

World Vision – joining 7 other aid agencies to mass distribute food provided by the World Food Program; www.worldvision.org

Yéle Haiti – using music, sports and the media to reinforce projects that are making a difference in education, health, environment and community development; http://yele.org/

What are other companies around our community doing to get involved?

Through February 15, 2010, Mileage Plan will match any members’ contributions mile-for-mile up to five million miles to support charities involved with the relief effort, including transport for medical staff and volunteers.

For every new Boingo Unlimited subscriber that signs up between January 21st and February 20th, 2010, a portion of the fee will be donated to Doctors Without Borders to support their Emergency Relief Fund.

Hilton Hhonors has pledged that it will match total member donations dollar for dollar, up to US$250,000, to assist the International Federation of Red Cross and Red Crescent Societies’ Haiti relief efforts.

100% of proceeds from the sale of the album Hope for Haiti Now will go to the Clinton Bush Haiti Fund, Oxfam America, Partners In Health, Red Cross, UNICEF, United Nations World Food Programme and Yéle Haiti Foundation.

At participating Starbucks stores in the U.S. and Canada, customers are able to make donations at store registers to benefit the Red Cross Haitian relief efforts.

Q & A Session

We welcome any questions you may have regarding the content of today’s Webinar.

Special thanks to each of our presenters and also to the ARF,

ESOMAR and the MRGA for sponsoring this Webinar!

Thank you for joining us!

The slide deck along with a recording of today’s presentation will be available for download via our website. We will be sending all attendees a link to theslide deck as soon as it is available.

We are still accepting topic suggestions and speaking proposals for our 2010 Webinar series. Ifyou have any ideas for topics you would like us toaddress and/or discuss, please email Heather Miltat heather.milt@peanutlabs.com.