Habllek Skis
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25
HABLLEKTHE WHITE GOLD
BRANDIDENTITYGUIDE
2011
15
CDJUST LIKE THE ESKIMOS HAVE OVER 200 WORDS FOR SNOW, SO HAS THE SWEDISH SAMI PEOPLE AND HABLLEK IS ONE OF THEM. THIS SNOW IS FEATHER LIGHT AND SPARKLES AS IT FALLS FROM THE SKY.
HABLLEK IS THE WHITE GOLD EVERY SKIER DREAMS ABOUT.
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INTRO
INTRODUCTION
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5
TABLE OF CONTENTS
INTRO
CORE ELEMENTS
- Our Logo
- Logo Elements
- Logo Alignment
- Clear Space
- Color Variations
- Color Palette
- Incorrect Usage
- Typography
STATIONARY
- Letterhead
- Envelope
- Business Card
- Mailing Label
APPLICATIONS
- Skis
- Presentation Folder
- Clothing
- Accessorize
- Advertising
- Media
BRAND IDENTITY GUIDE
- CD
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CORE ELEMENTS
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HABLLEKTHE WHITE GOLD
OUR LOGO
THE HABLLEK LOGOThe new Habllek logo is a bold, golden H, designed to convey Habllek’s solid history in freeride skiing and its commitment to customer service. Yet it also signals the sparkling gold,the habllek snow that every skier wants.
Our company logo is the single most visible
representation of our company. Used effectively,
our logo will help build greater awareness and
understanding of our company.
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HABLLEKTHE WHITE GOLD
LOGO ELEMENTS
LOGOMARK
The Logomark preserves the strong heritage
of our core values. It is a simple but solid H,
and it sparkles just like habllek snow.
Logomark
Tagline
Logotype
LOGOTYPE
Our logotype is a clean and solid sans
serif typeface. A sans serif that is stable,
yet smooth and friendly.
TAGLINE
Our Tagline defines what Habllek really is.
Habllek is the white gold that every skier
dreams of.
Habllek Logo
LOGO
The Habllek Logo features Habllek, our brand
name, and has been designed to meet specific
functional criteria including use on display
screens and products, no matter their size.
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LOGO ALIGNMENT
HABLLEKTHE WHITE GOLD
ALIGNING THE HABLLEK LOGOCorrectly aligning the Habllek logo with other elements on a page, screen, product, or sign provides a clear connection and relationship. The fundamental rule is to align these elements with the Habllek logotype as demonstrated. This will help ensure the presence and impact of the logo.
Type should be aligned centered with the mid diamond of the Habllek Logomark.
Type should be aligned with the top of the Habllek Logotype.
HABLLEKTHE WHITE GOLD
Photography and other graphic shapes should be aligned centered with the mid diamond of the Habllek Logomark.
Photographs and other graphic shapes should be aligned centered with the mid diamond of the Habllek Logomark.
ALIGNING TYPE
ALIGNING PHOTOS
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CLEAR SPACE
MINIMUM CLEAR SPACETo effectively identify Habllek materials, our logo needs to be visible. This is doneby understanding the appropriate use of clear space.
An invisible rectangular border, equal in width to “X”, should be maintained around the perimeter of the logo.
In all applications it is important to ensure that our logo is in correct registration. The space between the logomark and the logotype, identifies as “X”, and it is equal to the space between the lines of the logotype. The space between the ogotype and the tagline,is equal to a half “X”.
HABLLEKTHE WHITE GOLD
X
X
1/2 X
X
X
X X
X = HEIGHT OF LOGOTYPE
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COLOR VARIATIONS
PRIMARY
Preferred usage.
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
BLACK / WHITE
Limited usage.
Use mostly on b/w prints.
HABLLEKTHE WHITE GOLD
SECONDARY
Limited usage.
Use mostly on applications.
HABLLEKTHE WHITE GOLD
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COLOR PALETTE
PRIMARY COLORS
Habllek Grey
CMYK
CMYK
CMYK
CMYK
6151000
46000
6501000
0 0 0 90
RGB
RGB
RGB
RGB
24320719
123211247
24314535
656466
Habllek Orange
Habllek Gold
Habllek Blue
SECONDARY COLORS
Use for all body text.
Limited usage.Use mostly on applications.
PMS7404 CHEX#f3cf13
PMS297 C HEX#7bd3f7
PMS1375 CHEX#ffa12d
PMS447 C HEX#414042
Use for all headlines. Primary color for applications.
Use for no text.Primary color for applications.
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INCORRECT USAGE
MULTICOLOR
Do not change the colors.
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
DROP SHADOW
Do not add a drop shadow.
SCALE
Do not change the scale.
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INCORRECT USAGE
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
HIERARCHY
Do not change the hierarchy
of the elements.
STRETCH
Do not stretch.
BULGE
Do not bulge.
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HABLLEKLET’S GO BANANAS
HABLLEK
HABLLEK
THE WHITE GOLD
HABLLEKTHE WHITE GOLD
INCORRECT USAGE
OUTLINE
Do not outline any of the elements.
GRADIENT
Do not use a gradient.
TAGLINE
Do not change the tagline.
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DIN BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
TYPOGRAPHY
BODY COPY FONT
Always use sentence case. Use
the same size as the sub heads.
Use Ash Grey.
HEADLINE AND SUBHEAD FONT
Always use all caps. It should be
about 250% bigger than the body
copy. Use Habllek Gold.
DIN REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
GRAPHIC COPY
Always use all caps. Use for
graphic copy, as “Every Skier Wants
Habllek”. Use transparent white.
DIN BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ALTERNATIVE FONT
Minimal usage. DIN LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
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STATIONERY
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STATIONERY
W W W . H A B L L E K . C O M | T . 6 5 0 . 3 7 8 . 5 2 0 0 | F . 6 5 0 . 3 7 8 . 5 3 5 0 | 2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S
HABLLEKTHE WHITE GOLD
Dear Mr. Taylor,
Thank you for your kind letter regarding your exceptionaltreatment by one of our employees. A copy of your letter has been forwarded to the personnel department and will be included in the employee's file.
So seldom is it that a customer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.
Please accept the enclosed certificate, which, when presented, will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.
This is but a small token of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace.
Again, on behalf of our entire organization, a heart-felt thank you.
Best Regards,
Charles JohnsonEmployee Manager
3/4”
2 3/4”
LETTERHEAD
Paper: Moab Entrada Rag Bright 190 gsm
Paper Size: 8.5 x 11”
Font: Din Regular
Font Size: 7.5 pt
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2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S
EVERY SKIER WANTS
HABLLEK
HABLLEKTHE WHITE GOLD
ENVELOPE
Paper: Moab Entrada Rag Bright 190 gsm
Paper Size: 9 x 4”
Font: Din Regular
STATIONERY
Back
Front
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STATIONERY
HABLLEKTHE WHITE GOLD
CHARLES JOHNSONEMPLOYEE MANAGER
T . 6 5 0 . 3 7 8 . 5 2 0 0
D . 6 5 0 . 3 7 8 . 5 2 0 1
F . 6 5 0 . 3 7 8 . 5 3 5 0
C . J O H N S O N @ H A B L L E K . C O M
W W W . H A B L L E K . C O M
2 6 6 0 C A N Y O N B O U L E V A R D
B O U L D E R , C O 8 0 3 0 2
U N I T E D S T A T E S
BUSINESS CARD
Paper: Moab Entrada Rag Bright 300 gsm
Paper Size: 3.5 x 2”
Font: Din Regular
Back
Front
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STATIONERY
HABLLEKTHE WHITE GOLD
2 6 6 0 C A N Y O N B O U L E V A R D | B O U L D E R , C O 8 0 3 0 2 | U N I T E D S T A T E S
MAILING LABEL
Paper: Moab Entrada Rag Bright 190 gsm
Paper Size: 4 x 5”
Font: Din Regular
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APPLICATIONS
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SKIS
HABLLEK SKIS
Great skis for great conditions.
Carries Habllek’s signature colors.
HA
BL
LE
K
HA
BL
LE
K
HA
BL
LE
K
HA
BL
LE
K
HABLLEKTHE WHITE GOLD
HABLLEKTHE WHITE GOLD
THE WHITE GOLD
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PRESENTATION FOLDER
PRESENTATION FOLDER
Keeps the documents in place
when travelling to the world’s
greatest mountains.HABLLEK
THE WHITE GOLD
EVERY SKIER WANTS
HABLLEKHABLLEK
THE WHITE GOLD
Dear Mr. Taylor,
Thank you for your kind letter regarding your exceptionaltreatment by one of our employees. A copy of your letter has been forwarded to the personnel department and will be included in the employee's file.
So seldom is it that a customer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.
Please accept the enclosed certificate, which, when presented, will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.
This is but a small token of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace.
Again, on behalf of our entire organization, a heart-felt thank you.
Best Regards,
Charles JohnsonEmployee Manager
HABLLEKTHE WHITE GOLD
EVERY SKIER WANTS
HABLLEKHABLLEK
THE WHITE GOLD
Dear Mr. Taylor,
Thank you for your kind letter regarding your exceptionaltreatment by one of our employees. A copy of your letter has been forwarded to the personnel department and will be included in the employee's file.
So seldom is it that a customer takes the time to write a letter of appreciation, that I feel moved to reward your initiative.
Please accept the enclosed certificate, which, when presented, will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.
This is but a small token of our appreciation of customers such as you, upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace.
Again, on behalf of our entire organization, a heart-felt thank you.
Best Regards,
Charles JohnsonEmployee Manager
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CLOTHING
HABLLEK JACKET
Our high quality ski jacket
comes in three different colors;
Habllek Gold, Habllek Orange,
Habllek Snow White.
HABLLEK PANTS
Our high quality ski pants comes in
two different colors; Habllek Gold
Habllek Blue.
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CLOTHING
HABLLEK GLOVES
Our ski gloves in goat leather comes in
two different colors; Habllek Orange,
and Habllek Blue.
HABLLEK BEANIE
The handmade beanie is Habllek Snow
White and has the golden logo on the front
and a yarn ball in Habllek Blue on top.
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ACCESSORIZE
HABLLEK HELMET
The super solid helmets comes
in Habllek Orange, Habllek Blue,
Habllek Grey.
HABLLEK GOGGLES
With this high quality glass the world
becomes an even prettier place. Comes
in Habllek Orange and Habllek Blue.
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ACCESSORIZE
HABLLEK SKI BAG
The Habllek Ski Bag has a clean
design and carries 2 pair of skis.
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ADVERTISING
BILLBOARD
A photo says more than a 1000
words. The billboards should be
big, and have a clear message.
LIFT AD
The same philosophy as for
the billboards, the lift ad should
have a clear message with
great photography.
SPONSOR CAR
To be used during ski events
and other activities. We want to
be present where our target
audience are.
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ADVERTISING
COMPETITION CLOTHING
When sponsoring events and
teams, the logo and logotype
should be big and seen by a
great audience.
RACE FINISH LINE
When riders reach the finish line,
they should be welcomed by an
orange arch that gives a clear
message; Habllek is here.
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EVERY SKIER WANTS
HABLLEK
HABLLEKH
AB
LL
EK
HA
BL
LE
K
HA
BL
LE
K
HA
BL
LE
K
DimensionsSize Radius
HABLLEK WHITE GOLD
USD 1090
142-120-132192 cm38 m
HABLLEKTHE WHITE GOLD
CATALOG
STORES
NEWS
EVENTS
HABLLEK
CONTACT
nextprevious
MEDIA
HABLLEK.COM
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MEDIA
IPHONE
Habllek’s iPhone app gives you
a snow report over the most
popular ski resorts. It also has a
guide to the best off pist routes.
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EVERY SKIER WANTS
HABLLEK
25
BRAND IDENTITY GUIDE
HABLLEKTHE WHITE GOLD
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