GUIDES & ESCORTS - E-Learning System

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GUIDES & ESCORTS

Chapter 11 1TOUR OPERATION MANAGEMENT

Learning ObjectivesGet to know a tour guide’s principle duties

Understand a tour guide’s specific tasks

Get to know the importance of a tour guide’s good service

Get to know the tour guide’s principle duties

Learn to book a holiday

Chapter 11 2TOUR OPERATION MANAGEMENT

A Tour Guide is someone designated by a travel agency

to organize

To conduct trip

to take care of every detail of logistics for a tour.

a person that the guests pay for the convenience

have a thorough familiarity with geography and history of a certain area.

Chapter 11 3TOUR OPERATION MANAGEMENT

A Tour Guide’s General Tasks

Encompass a broad array of scope,

some basic service---

meeting and seeing off,

checking in and checking out,

arranging food and accommodation,

providing on –tour service

promoting optional tour products,

Chapter 11 4TOUR OPERATION MANAGEMENT

giving tour advice,

dealing with complaints and emergencies,

doing pre-tour and post-tour job and son on.

educators, instructors and all-around experts----

history,

geography,

architecture,

art and other interdisciplinary knowledge.

Chapter 11 5TOUR OPERATION MANAGEMENT

A Tour Guide’s General Tasks

The public face of a travel agency

help shape the first impression to visitors.

His/Her quality of service is conductive to the direct promotion of sales of local tour products,

make great contribution to increasing the income of foreign currency

Chapter 11 6TOUR OPERATION MANAGEMENT

A goodwill culture ambassador, an unofficial spokesperson for the destinations working at the forefront of the travel industry andmeeting people from all over the world and with diverse backgrounds ,a guide acts as to foreign guests, facilitate foreign tourists to enhance their understanding about the place that they are visiting

Chapter 11 7TOUR OPERATION MANAGEMENT

A Guide’s Specific TasksA: Responsible for pre-tour preparation

information of guests---

where they are from,

occupations

religion

Chapter 11 8TOUR OPERATION MANAGEMENT

information for their commentary

Conduct technical research for specialized tours

activities,

hotels,

confirmation of reservations

adequate transportation

Chapter 11 9TOUR OPERATION MANAGEMENT

B: Get necessary supplies ---

a flag and a signboard ready for the tour

equipment repairs and maintenance

Clean and maintain the travel vehicles

maintain proper use of tour facilities and supplies.

Chapter 11 10TOUR OPERATION MANAGEMENT

C: Welcome

welcome the tour members on arrival

assist them with their luggage

Welcome your guests with care and attention a VIP deserves.

Chapter 11 11TOUR OPERATION MANAGEMENT

D: Transfer guests along various sites

airports, hotels, local attractions, souvenir shops or equivalent locations.

E: Arrange food and refreshments stops.

special needs for diabetics, children, elderly persons, visually-impaired or hearing –impaired person or physically challenged person.

Cope with illness, injure and death of tourists.

Chapter 11 12TOUR OPERATION MANAGEMENT

F: Help with currency exchange or bargaining.

G: Dealing with complaints

Be a good listener .

complaints regarding rooms, meals, service, check-in and lost luggage, Solve operational problems like booking errors and amendments, etc.

Take immediate action to deal with unhappy or unsatisfied guests

come to a win-win outcome.

Chapter 11 13TOUR OPERATION MANAGEMENT

H: Plan

Plan their activities within a tour itinerary;

review to make adjustment as required.

Respond to the special needs and peculiar request of tour participants.

Chapter 11 14TOUR OPERATION MANAGEMENT

I: Meals

Decide where to take meals

seat the group taking into consideration their different needs and preferences.

J: Be patient

Answer questions patiently.

meet expectations of guests

Remain helpful, polite and calm anytime on tour , even when dealing with hard-to-please clients who aren’t so nice.

Chapter 11 15TOUR OPERATION MANAGEMENT

A Tour Guide’s Special Tasksidentifying further services not included in the schedule. Escort the group through an area coordination activities .Give detailed descriptions of the area and items/point interests. Highlight sights and places along the way providing in-depth insights into local culture, history, flora, fauna and more.In some cases, guide tourists to the unusual and little known areas.

Chapter 11 16TOUR OPERATION MANAGEMENT

Determination: Determine an outdoor activity .

News: Report the latest news and answer questions.

cautionary instructions: valuables , balance time.

Special needs: fulfill reasonable request

Educator: protect environment and cultural heritages.

Emergency solver: health and safety

Chapter 11 17TOUR OPERATION MANAGEMENT

Collector : tour report, clerical details , daily expenditure account, receipts, budget.Contact and communication: tour companies, hotels restaurants, vendor. Reminder: a hotel business card , phone number , wet wipes and toilet paper Treat all with civility.Additional fees: optional activities . Collect entrance fees

Chapter 11 18TOUR OPERATION MANAGEMENT

In Conclusion

Types of tours :

vary considerable.

The first priority:

the guest’s satisfaction

Chapter 11 19TOUR OPERATION MANAGEMENT

Tour guide:

obligation to deliver memorable, enjoyable and rewarding travel experiences.

help to boost the tourism industry of our country.

Chapter 11 20TOUR OPERATION MANAGEMENT

Tourists :

a good understanding of the destination

excellent planning effort

Chapter 11 21TOUR OPERATION MANAGEMENT

CHALLENGES FACED BY

TOUR OPERATORS

Chapter 11 TOUR OPERATION MANAGEMENT 22

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