Guidelines Google Webmaster€¦ · Blackhat SEO Today’s Google. Google’s Basic Guidelines Four Main Points: Make pages primarily for users, not for search engines. Google’s

Google Webmaster Guidelines

Webinar prepared by:

Community Manager

Victoria Blute

Dan Jaffe, Attorney & LawLytics CEO

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● J.D. - 1998● Admitted in WA & AZ● 10 years in private law practice● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● 7 years in legal technology

About This Webinar

● Why Google has guidelines● Basic Guidelines● Specific Guidelines

○ Content○ Links & Keywords○ Other

What I’ll cover:

Why Google Has Guidelines

● Early Google● Blackhat SEO● Today’s Google

Google’s Basic Guidelines

Four Main Points:

● Make pages primarily for users, not for search engines.

Google’s Basic Guidelines

Four Main Points:

● Don't deceive your users.

Google’s Basic Guidelines

Four Main Points:

● Make your website stand out from others in your field.

Google’s Basic Guidelines

Four Main Points:

● Avoid tricks intended to improve search engine rankings.

Google’s Specifics

Content:

● Automatically generated content

● Scraped content● Duplicate content● Thin content

Links & Keywords

● Link schemes● Hidden text and links● Keyword stuffing● Sneaky redirects

Google’s Guidelines: Others

● Cloaking● Participating in affiliate

programs without adding sufficient value

● Creating pages with malicious behavior

Google’s Guidelines

● Monitor your site for hacking

● Make sure your website is backed up.

● Prevent and remove user generated spam on your site.

Thanks For Attending

Email: info@lawlytics.com

Call: 1-800-713-0161

Web: www.LawLytics.com