GSM-Taman Nasional Indonesia (Rebranding)

TAMAN NASIONALI N D O N E S I A

TAMAN NASIONALB U N A K E N

TAMAN NASIONALTAMAN NASIONALB A L I B A R A TK O M O D O

TAMAN NASIONALTAMAN NASIONALK E R I N C I S E B L A T

TAMAN NASIONALU J U N G K U L O N

TAMAN NASIONALTAMAN NASIONALWA K A T O B I

TAMAN NASIONALTAMAN NASIONALL O R E N T Z

TAMAN NASIONALTAMAN NASIONALG U N U N G L E U S E RK E P U L A U A N S E R I B U

TAMAN NASIONALTAMAN NASIONALB E N T U A N G K A R I M U N

TAMAN NASIONALTAMAN NASIONALB U K I T B A R I S A N S E L A T A N

SUB LOGO

4 NATIONAL PARK GSM

table of contents

CONTENTS

4. MAIN LOGO

- Philosophy

- Colors

- Size

- Logo Usage

- Application

12. BUNAKEN

- Philosophy

- Colors

- Size

-Logo Usage

- Application

20. KOMODO

- Philosophy

- Colors

- Size

- Logo Usage

- Application

28. UJUNG KULON

- Philosophy

- Colors

- Size

- Logo Usage

- Application

36. WAKATOBI

- Philosophy

- Colors

- Size

- Logo Usage

- Application

44. BALI BARAT

- Philosophy

- Colors

- Size

- Logo Usage

- Application

5 NATIONAL PARK GSM

table of contents

52. WAY KAMBAS

- Philosophy

- Colors

- Size

- Logo Usage

- Application

60. KERINCI SEBRAT

- Philosophy

- Colors

- Size

-Logo Usage

- Application

68. LORENTZ

- Philosophy

- Colors

- Size

- Logo Usage

- Application

84. GUNUNG LEUSEUR

- Philosophy

- Colors

- Size

- Logo Usage

- Application

92. BENTUANG KARIMUN

- Philosophy

- Colors

- Size

- Logo Usage

- Application

100. KAYANG MENTARANG

- Philosophy

- Colors

- Size

- Logo Usage

- Application

76. KEPULAUAN SERIBU

- Philosophy

- Colors

- Size

-Logo Usage

- Application

108. BUKIT BARISAN SELATAN

- Philosophy

- Colors

- Size

-Logo Usage

- Application

6 NATIONAL PARK GSM

taman nasional indonesia

7 NATIONAL PARK GSM

Taman Nasional Indonesia con-

sist of many national park. 13of

them will discussed below.

The logo is the combination of

all the objects which represent

all the objects in the sub-logo.

All the color that I used is the

nature’s colors with combina-

tion by Indonesia and Tradi-

tional old pattern. Javanese

is one of the biggest island in

Indonesia, so it dominated the

tradition for all Indonesian.

Related with the tradition, I

choose the Javanese pattern

as the background on each tag

in sub logo. While in the main

logo it looks on the centre as

the identical old patetrn.

Mountains, River, Grass, Sun, Corals, Stones

SYMBOLS :

PHILOSOPHY

8 NATIONAL PARK GSM

All the colors represents nature colors such as blue and tosca.

While the other colors represent Indoneian flag such as red and

sand color as the pattern of old Javanese.

COLORS

C : 7 8

M : 1 0

Y : 3 6

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

9 NATIONAL PARK GSM

GRAYSCALE

34 %34 %

34 % 34 %

10 NATIONAL PARK GSM

3.3 cm

MINIMUM SIZE

Cocogoose

Can be used for body

text, and a play of

titles.

Biko Regular

Use only for the title,

subtitles, emphasis.

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s v w x y z 1 2 3 45 6 7 8 9 0 .

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

For the purpose of clarity, the

minimum size of Taman Nasion-

al Bunaken logo is 3.3 cm x 5 cm.

In any application, the logo is

not allowed to beput below the

minimum size.

Do not used alternated the size!

Do not used alternated color!

Do not change the position!

Do not put into dark background!

LOGO USAGE

Using an alternated color is prohibited. The fix size cannot be

change with other ratio. Moreover, the composition also cannot be

alternated. Put this logo in the dark background also dissallowed.

PROMOTIONAL ITEMS APPLICATIONS

GADGET ITEMS APPLICATIONS

bunaken

Taman Nasional Bunaken is a

Marine Park, that build in 1991.

Located in North Sulawesi,

Indonesia, coral triangle, made

a habbitat for 390 coral’s spe-

cies, a variety of fish, molluscs,

reptile and mammals.

Behind the making of this logo,

Taman National Bunaken has

an identical with the natural

wealth in marine. Beside on

that, visitors often spare their

times to do diving. Thefore,

there are pair of corals on

stone, represent as a marine’s

view, and it also show an activi-

ty of people’s diving.

Coral, Reef, Stone, Water, Diver

SYMBOLS :

PHILOSOPHY

bunaken

Based on the well-known of marine’s view, this logo consist of

combination by blue color, and dark grey as an diver’s color to

clarify between one and others object.

COLORS

C : 7 8

M : 1 0

Y : 3 6

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

bunaken

GRAYSCALE

B U N A K E N

24 %47 %

63 %71 %

bunaken

3.3 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

buanken

LOGO USAGE

20NATIONAL PARK GSM

bunaken

komodo

K O M O D O

komodo

Taman Nasional Komodo was

officiated by UNESCO in 1991. It

located on East Nusa Tengga-

ra and West Nusa Tenggara,

consist of 3 big islands, that

are Komodo Island, Rinca

Island and Padar Island. In this

location we also find a coral’s

view. The population consist

of 227 combination’s Asia and

Australia animals.

The logo consist of 4 objects.

Combination of hills and

stones elements. Sun is rep-

resents the tropical weather in

Indonesia and Komodo is one

of animal that protected by

UNESCO in the island.

Komodo, Hills, Stones, Sun

SYMBOLS :

PHILOSOPHY

komodo

K O M O D O

Komodo is one of the popular animal in the island, administration

of grey color is to crarilfy the important object with other objects.

While the blue color is represent an archipelago.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

komodo

GRAYSCALE

K O M O D O

71 %55 %

95 %47 %34 %

komodo

K O M O D O

2.1 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

table of contents

LOGO USAGE

K E P U L A U A N S E R I B U

komodo

ujung kulon

Taman Nasional Ujung Kulon

is located on West Java, it was

established by UNESCO in 1991.

This national Park also include

Krakatau area and some small

islands arounding which are

Handeuleum Island and Peu-

cang Island. In this time, Taman

Nasional Ujung Kulon protects

50 - 60 badak bercula satu.

The logo represents athmo-

sphere in that area. A national

park have a lot of variety flora

and fauna. The laying of rhinos

objects show the meaning

of national park was protect

endangered animals.

Rhinos, Islands, Sun, Grass

SYMBOLS :

PHILOSOPHY

ujung kulon

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 7 0

M : 1 0

Y : 3 6

C : 8 7

M : 3 3

Y : 5 0

K : 1 0

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

ujung kulon

U J U N G K U L O N

63 %71 %

GRAYSCALE

ujung kulon

2.8 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

ujung kulon

LOGO USAGE

ujung kulon

K O M O D O

ujung kulon

NATIONAL PARK GSM

K O M O D O

wakatobi

Taman Nasional Wakatobi

was established in 1996. It

located on Wakatobi regency,

Southeast Sulawesi. Included

by diversity of natural wealth,

Wakatobi island has big pop-

ulatoin on marine. There are

variations of sea depth, until

the deepest at 1.044 m points

below sea level.

The logo is showing the typical

activity that tourist do, canoe-

ing. Almost all the national park

is water, the logo also show

water elements, such as island

and sea with support by the

beautiful of sunset panomara

on the place.

Canoe, Cloud, Sun, Island, Water

SYMBOLS :

PHILOSOPHY

wakatobi

Sea colors are dominating in the application of this logo, dark to-

sca represents an insland while the light tosca symbolized water

color, completed by sky view, there are blue and yellow color.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 7 0

M : 1 0

Y : 3 6

C : 8 7

M : 3 3

Y : 5 0

K : 1 0

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

wakatobi

WA K A T O B I

96 %47 %

63 %71 %

GRAYSCALE

wakatobi

3.3 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

wakatobi

LOGO USAGE

wakatobi

TAMAN NASIONAL

TAMAN NASIONALWA K A T O B I

wakatobi

bali barat

TAMAN NASIONALTAMAN NASIONALB A L I B A R A T

bali barat

Taman Nasional Bali Barat

is one of the conservations

area in Bali, which has the real

ecosystem and it is the last

habbitat for Culik Bali bird.

The logo is consist of 3 ele-

ments. There are 2 hills and

Culik Bali bird as the central of

the logo.

This national park we also find

sea, but there is dominated by

hills arounding. Culik Bali bird

is the important animals in the

habbitat, so it be a symbol for

the national park.

Hills, Culik Bali bird

SYMBOLS :

PHILOSOPHY

bali barat

Culik Bali bird has a white color, in this logo it looks yellowish to

matches with the logo tag. Hills are represent almost green color to

showing the color of Flora.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

bali barat

B A L I B A R A T

71 % 47 %66 %

63 %71 % 95 %

GRAYSCALE

bali barat

3.3 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

bali barat

LOGO USAGE

bali barat

TAMAN NASIONAL

TAMAN NASIONALB A L I B A R A T

bali barat

way kambas

TAMAN NASIONALTAMAN NASIONALWAY K A M B A S

way kambas

Taman Nasional Way Kambas

is one of Indonesia’s national

park which protect elephants.

Located on Lampung, East

Lampung. It was build in 1985,

is the first national park which

has an elephant’s school.

The logo represents the nation-

al park. An activity by people

riding elephant, followed by a

little one, described elephants

training. Foliage showed as an

athmosphere in Way Kambas,

with the sun which represents

tropical weather.

Trees, Sun, Elephants, Grass

SYMBOLS :

PHILOSOPHY

way kambas

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

way kambas

WAY K A M B A S

63 %71 % 95 %

GRAYSCALE

way kambas

3.2 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

way kambas

LOGO USAGE

way kambas

TAMAN NASIONAL

TAMAN NASIONALWAY K A M B A S

way kambas

kerinci seblat

Taman Nasional Kerinci Seblat

is on of the biggest national

park in Sumatera, Indonseia.

It runs to 4 provinces, that

are Sumatera Barat, Jambi,

Bengkulu and Sumatera Sela-

tan. This national park consist

of mountains, on of them is

Gunung Kerinci. Sumatera tiger

is one of the popular animal in

this national park.

The logo is representing about

mountains athmosphere, there

are mountains and trees.

Beside on that, it also show the

Sumatera tiger as an iconic

animal, in this national park,

Trees, Mountain, Sumat-era Tiger

SYMBOLS :

PHILOSOPHY

kerinci seblat

Yellow color as the tiger color with the combination of grey on this

fur pattern. While the mountain color is blue and green color as the

grass color.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

kerinci seblat

K E R I N C I S E B L A T

47 %24 %

63 %71 %

GRAYSCALE

kerinci seblat

2.4 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

kerinci seblat

LOGO USAGE

kerinci seblat

TAMAN NASIONAL

TAMAN NASIONALK E R I N C I S E B L A T

kerinci seblat

lorentz

Taman Nasional Lorentz was

established by UNESCO in

1999. The national park is

located on Papua, Indonseia.

The naming was from dutch,

Hendrikus Albert Lorentz who

through this area in 1909. Most

of the populations are bird.

The logo shows the mountains

which are arounding the na-

tional park. Because of the big

of populations in this area is

bird, so the logo looks one bird

as an iconic object.

Sun, Mountains, Bird

SYMBOLS :

PHILOSOPHY

lorentz

As the iconic logo is bird, the color is red. It aimed to show the color

of Indonesia, with the dark blue as mountains color. While the sun

irradiate the front objetcs.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

lorentz

L O R E N T Z

96 %55 %

63 %71 % 95 %

GRAYSCALE

lorentz

2.5 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

lorentz

LOGO USAGE

lorentz

TAMAN NASIONAL

TAMAN NASIONALL O R E N T Z

lorentz

kepulauan seribu

Taman Nasional Kepulauan

Seribu is the preservestion

of nautical in Indonesia, its

located on North Jakarta.

Kepulauan Seribu is an island

that mostly visitors spent their

times for looking scenes. There

are many variety of cottages

in there.

The logo interprets views

arounding national park, there

is a cottage that symbolized of

the identical activity by visitors.

While the blue tag is represent-

ing the colors of islands.

Cottage, Grass, Sun, Cloud

SYMBOLS :

PHILOSOPHY

kepulauan seribu

It consist of 7 colors, combination of red and yellow colors is to

representing sunset athmosphere. While the grey color reflects sil-

louhette color from sun behind the objects.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

kepulauan seribu

24 %71 %71 %

GRAYSCALE

kepulauan seribu

2.4 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

kepulauan seribu

LOGO USAGE

kepulauan seribu

gunung leuser

TAMAN NASIONALTAMAN NASIONALG U N U N G L E U S E R

gunung leuser

Taman Nasional Gunung Leus-

er is on of the natural conver-

sation areas in Province of

Aceh and Sumatera Utara. This

National Park take the name

from Leuser Mountain which

looming 3404 meters above

Aceh’s sea level. The National

Park also filled by many variety

of flora and fauna.

The logo is symbolized the

iconic object in this area, that

are consist of mountains, water

and tress.

Mountain, Hilss, Grass

SYMBOLS :

PHILOSOPHY

gunung leuser

Blue as the mountain colors, while the combination of green colors

is to completing the panorama in Taman Nasional Gunung Leuser.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

gunung leuser

GRAYSCALE

G U N U N G L E U S E R

63 %71 % 95 %

gunung leuser

3.2 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

gunung leuser

LOGO USAGE

gunung leuser

TAMAN NASIONAL

TAMAN NASIONALG U N U N G L E U S E R

gunung leuser

bentuang karimun

Taman Nasional Bentuang

Karimun is a national park in

the province of West Kaliman-

tan on the island of Borneo,

Indonesia. It is located inland,

along the Malaysian border.

The park was established in

The logo is consist of 3 ele-

ments, there are grass, sun and

one of the population in this

habbitat. It looks sillouhette is

bescause to clarify with other

objects.

Grass, Sun, Bird

SYMBOLS :

PHILOSOPHY

bentuang karimun

It contsist of 6 colors, gradient of grass colors complete combing

colors and not looks too plan. While the bird color shows sillouhette

from the light behind it.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

bentuang karimun

GRAYSCALE

63 %63 %

63 % 71 % 95 %

bentuang karimun

3.2 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

bentuang karimun

LOGO USAGE

100NATIONAL PARK GSM

bentuang karimun

TAMAN NASIONAL

B E N T U A N G K A R I M U N

101NATIONAL PARK GSM

bentuang karimun

kayang mentarang

kayan mentarang

Taman Nasional Kayan Mena-

tarang disclosed as a nature

reserve in 1980 by Indonesian

agricurtural minister and

established as national park in

1996. The name of Kayan Men-

tarang is taken from the name

of two rivers, that are Kayan

river on the south and Menta-

rang river on the north.

The logo shows the athmo-

sphere on the national park,

there 4 objects. A river with the

stones represent river flow,

while the grass and sun sup-

port on athmosphere around

Stones, River, Grass, Sun

SYMBOLS :

PHILOSOPHY

kayan mentarang

Stones color is grey, tosca as the river color to match with the grass

color that is dark green, sun color is represening tropical weather

in Indonesia.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

C : 6 8

M : 6 1

Y : 6 0

K : 4 8

kayan mentarang

GRAYSCALE

34 %47 %47 %

kayan mentarang

3.2 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

kayan mentarang

LOGO USAGE

kayang mentarang

TAMAN NASIONAL

B E N T U A N G K A R I M U N

kayan mentarang

bukit abrisan selatan

bukit barisan selatan

Taman Nasional Bukit Barisan

Selatan aimed to protect Hutan

Hujan Tropis along with the

natural wealth in there. It dis-

closed as a nature reserve in

1935 and began a national park

in 1982. It located on Southwest

Sumatera.

The logo is represent Bukit

Barisan selatan that consist

of many Hills and mountains.

Supplemented by population

on there.

Hills, Mountains, Orang Utan.

SYMBOLS :

PHILOSOPHY

Orang Utan is one of the endangered animal in this national park,

combining color that represent hills and mountains differentiated

by dark color on the iconic object.

COLORS

C : 7 8

M : 4 3

Y : 9 9

Y : 1 4

C : 2 4

M : 1 0 0

Y : 7 2

K : 1 7

C : 8 7

M : 7 0

Y : 4 3

K : 3 1

C : 2 1

M : 9 3

Y : 6 3

C : 8 0

M : 6 1

Y : 3 3

K : 1 3

GRAYSCALE

3.2 cm

MINIMUM SIZE

Cocogoose

text, and a play of

titles.

Biko Regular

n o p q r s v w x y z 1 2 3 4

5 6 7 8 9 0 .

minimum size.

LOGO USAGE

GSM-Taman Nasional Indonesia (Rebranding)

Documents

Redinger rebranding

Microsoft Rebranding

L3 rebranding

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