Growth hacking: How to grow your company, faster
Post on 21-Feb-2017
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Growth HackingHow to grow your company, faster
Chirag Kulkarni@chirag_kulkarni
Co-founder and CEO of Insightfully
About Me
Precursor to growth
• Find the RIGHT TARGET MARKET!• Build a product that customers love• Customer development • Strong team – designer, hacker, and hustler
Who cares about growth?
Who is a growth hacker?
What does a great growth hacker look
like?
The process
\\
1. Define goal or objective 2. Decide analytics tools3. Execute!4. Optimize and Analytics
1. Control Group – set group of individuals who you are testing.
2. Check Analytics.5. Repeat
1. Pitch your startup2. What does your
startup do for marketing?
3. What is your proudest growth metric?
Get visitorsActivate
Retain
Pull Tactics
Content Marketing - Infographics, ebooks
Guest Blogging
Get covered
Webinars
Speaking
Social
Contests
App Store
Groupon
Royalty
Push Tactics
• Google, Facebook, Twitter, LinkedIn, Ads• Retargeting ads
– Adroll• PPC vs. CPM• Ad promotion through user accounts
– Ex. Instagram • Affiliate programs
Product Tactics
• Make users feel special • Social Sharing • API Integrations • Incentivize for more
Activation
• Landing Page• Copywriting• Onboarding • Gamification• Pricing
– 1 month free etc.
Retention
• Drive content to them that they care about– Drip Campaigns
• The golden moment – Ex. Facebook. Aha!
• Customer Development • Make them feel wanted
– Give them swag– Retweet the best users often
Questions?
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