Growth hacking case studies to improve your funnel

Growth  hacking  case  studies  to  improve  

your  funnel  

Based  on  the  AARRR  pirate  metrics  framework.  See  “Pirate  Metrics  AARRR,  profit  and  key  metrics  to  track”  at slideshare.net/polvallssoler!  

   @polvallssoler!

" "linkedin.com/in/polvallssoler!

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Pol Valls Soler !  

Creator of:!

iOS app for discovering people nearby: joinerapp.com!

Reddit for spanglish geeks: zumogeek.com!

Advising entrepreneurs at La Salle Technova Barcelona!

Less Budget, More Creativity, More Automation -> Maximize Output

Growth Hacking

Different landing pages according to traffic source!(Search Engines for SEO –> Footer vs Direct !Traffic -> No footer)!

Groupon ACQUISITION !

Groupon ACTIVATION & RETENTION!!

Groupon RETENTION!!

Groupon REFERRAL!!Sharing is in Groupon’s DNA

Linkedin ACTIVATION !!

Gamification example:

Linkedin RETENTION & REFERRAL!!

Linkedin REVENUE!!

Linkedin ACQUISITION & REFERRAL!!

This person passed away about a year ago. For the majority of her life, she ran a small hardware shop and she barely understood email, let alone LinkedIn.

From Linkedin’s People You May Know page…

(NOT THE BEST THING TO DO… people can hate you)

Dropbox ACQUISTION !!Signup driven homepage:

before   a?er  

Dropbox REFERRAL!!Sharing simplicity and availability on Multiple Devices & Platforms:

Dropbox REFERRAL & REVENUE!!

Get more space

Dropbox ACQUISTION & REFERRAL!!Dropbox Great Space Race!

Dropbox REFERRAL & REVENUE!!

Dropbox growth hack in numbers…

1.  September 2008: 100,000 registered users!

2.  January 2010 (15 months later): 4,000,000!

3.  Mostly from word-of-mouth and viral:!

• 35% of daily signups from referral program!

• 20% from shared folders, other viral features!

• Sustained 15-20%+ month-over-month growth since launch!

It doesn’t need to be online (initially)!

It doesn’t need to be online (initially)!

It doesn’t need to be online (initially)!

ACQUISITION: SEO hacks !

ACQUISITION !

ACQUISITION & REFERRAL!

From  adverBsing  here…  

PS: I Love You. Get Your Free Email at Hotmail

ACQUISITION & REFERRAL!

To  simply  wriBng  this  footer  on  each  email…  

ACQUISITION & REFERRAL!

And  here  are  the  results:  

ACQUISITION & REFERRAL (Through viral content)!

ACQUISTION, ACTIVATION, RETENTION & REFERRAL!

ACQUISTION, ACTIVATION & RETENTION!

Extra tip: Reverse Engineered App Store’s ranking algorithm (approximation)!

AppStore  Ranking  =  H +  D +  R + E +  S  !!H = # of installs weighted for the past few hours!!D = # of installs weighted for the past few days!!R = Reviews (star rating + number of reviews)!!E = Engagement (# of times app opened etc.) !!S = Sales ($)!

!!

Luck?  AppStore  Bot?  Dark  paNern?  

ACQUISITION, REFERRAL & REVENUE!

ACQUISITION & PROFIT !

REFERRAL!

REFERRAL!

REFERRAL!

REVENUE & PROFIT !

REVENUE & PROFIT !

REVENUE & PROFIT !

REVENUE & PROFIT !

Unlock  all  books  is  the  clear  top  revenue  generator.  

REVENUE & PROFIT ! The  $144,146,165  Bu@on  

When  cabs  were  cash  only,  the  average  Bp  was  roughly  10%.  A?er  the  introducBon  of  this  system,  the  Bp  percentage  jumped  to  22%.  Those  three  buNons  resulted  in  $144,146,165  of  addiAonal  Aps  per  year.  

When  Growth  Hacking  Goes  Fail  Hacking  

Path Facebook  blocked  Path’s  “Find  Friends”  access  following  spam  controversy  

Path Path  texts  your  enBre  phonebook  

Glide Same…  

Tinder Same…  

Rap Genius: No SEO Genius

Rap Genius: No SEO Genius

Rap Genius fell from around 700,000 uniques a day to around 100,000.!

Rap Genius: No SEO Genius Google recommends a 4-step approach to fixing the problem:!1. Download a list of links to your site from Webmaster Tools.!2. Check this list for any links that violate our guidelines on linking.!

3. For any links that violate our guidelines, contact the webmaster !of that site and ask that they either remove the links or prevent them!

from passing PageRank, such as by adding a rel="nofollow" attribute.!4. Use the Disavow links tool in Webmaster Tools to disavow any links !you were unable to get removed.!

But they had a MASSIVE problem… so they had to write a scraper to!analyze 178k  URLs  using concurrency on a Heroku cloud. #NOTBAD!

Facebook Fraud

Facebook Fraud

   @polvallssoler!

" "linkedin.com/in/polvallssoler!

" "slideshare.net/polvallssoler!"!

Pol Valls Soler !  

Creator of:!

iOS app for discovering people nearby: joinerapp.com!

Reddit for spanglish geeks: zumogeek.com!

Advising entrepreneurs at La Salle Technova Barcelona!