Growing Bicycle Travel & Tourism for Economic Development...Travel & Tourism for Economic Development Jeff Miller, VP North America 202-445-4415 ... Details of local bike tour guides

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Growing Bicycle

Travel&Tourism

forEconomic

Development

Jeff Miller, VP North America 202-445-4415

Jeff@CycleLifeHQ.com

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Growing Bicycle

Travel&Tourism

forEconomic

Development

Jeff Miller, VP North America 202-445-4415

Jeff@CycleLifeHQ.com

6Commercial- in-confidence.Nottobedistributedwithout CycleLifeHQ’sprior written agreement.

Whatwedo…

Ourvisionisto

makecyclingbetterforeveryone

Individuals

physicalandmentalhealth

Businessand

Industry

growthepie

Destinations

jobsandopportunities

Ourmissionisto

buildtheworld’sbicycletourismmarketplace

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BicycleTravelandTourism

Sightseeing

Road/Mountain/Trail

LongDistanceTouring

BikePacking

OrganizedTours

BikeEvents

DesignatedRoutes

GlobalandRegionalTourism

BicycleTravelandTourism

ALLKINDSOFBIKETRAVEL

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BicycleTravelandTourism

COMMONELEMENTS

01 ActiveTravel/PhysicalActivities

Place-BasedAdventure

AuthenticExperiences

Community

Nature

Culture

History

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BicycleTravelandTourism

DESIRABLEDEMOGRAPHIC

01 MoreDisposableIncome

HighImpactinGoodWays

�GreaterSpending

$75-200/day(vs$58avg)

� EatLotsofGoodFood

� StayLonger

LowImpactinNegativeWays

GrowingBase(Up43%YOY)

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BicycleTravelandTourism

BENEFITINGDESTINATIONS

01 Rural&Urban

EconomicImpact

SustainableDevelopment

LessWear&Tear

CreateNewJobs

GrowCurrentBusinesses

HelpCreateNewBusinesses

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BicycleTravelandTourism

BikeInfrastructure

+

Tourism$

=

Better BikeInfrastructureBenefitingBOTHVisitors&Locals

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$83+ Billion

12 XUS Cycling

Tourism Market*

* The Outdoor Recreation Industry, OIA, 2017

US Bicycle Product Industry

Bicycle Travel and Tourism

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2017OutdoorRecreationEconomy(US/Cycling)

▪ $83Billiondirectspendontrips

▪ 847kjobs

▪ $13.3Btaxes

backtogovt.

EuropeanCycleRouteNetwork&Tourism

§ 2.3Billion

cycletourismtrips p.a.

§ €44Billion

p.a.

Bicycle Travel & Tourism= $83 Billion in the US

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WherecanIride?

Whatissuitable?

WheredoIeat&drink?

Aretherecuratedrides?

WhodoItalkto?

WheredoIstart?

CUSTOMERQUESTIONS

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Ø CyclistswantmorethanjustmapsegmentsorGPSfilesforwheretoride

Ø Theinformationcyclistsseekisoftenscatteredandpoorlyorganized

Ø Cyclistswantalltheinfoinoneplacetodecideiftheywanttotravelandride

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CapturingYourCyclingCustomer’sLifecycle

Ø CycleLifeHQbringsrides,attractions,lodging,foodandallrelevantcontentandserviceprovidersintoaunifiedplace

Ø This“one-stop-shop”givescustomerstheabilitytoeasilybookonasingleplatform

Ø Ourplatformworksasastandaloneorintegratedwithyourlocaltourismchannelstomakeiteasy…foreveryone!

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SelfGuidedRides GuidedTours

BikeRentals BikeShuttle/

Transport

Skills

Trainingand

Coaching

Pointof

Interest

HireaGuide

Span of the Bicycle Travel & Tourism Industry

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They focus on what makes them special

What the Best Destinations Do Well

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They work collaboratively … and focus on the quality of experiences

What the Best Destinations Do Well

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They embrace digital wayfinding

What the Best Destinations Do Well

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They link local businesses and attractions to rides / trails

What the Best Destinations Do Well

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They get smart around social media

3. Itineraries2. Smart Boost1. Automated Social Media Sharing

What the Best Destinations Do Well

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They focus local, market regional and they partner

What the Best Destinations Do Well

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�Makeiteasyforbusinessestobelisted

� Connecttorideexperiencesandlink

� Encouragebusinessestocatertocyclists

Connect with Businesses

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Bike-Friendly

Accommodation

�Securebikeparking/storage

�Biketools,standsandpumpsareavailable /shopinfo

�Bikewash

�Laundryfacilities

�Rentalorcomplimentarybikesore-bikesavailableonsite

�E-bikerecharging

�Transport/shuttleoptionsforcyclistsandtheirbikes

�Detailsoflocalbiketourguides&companies

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Bike-Friendly

Restaurants/Hospitality

�SecureBikeParking(alwaystopneed)

�AppropriateFoodforCyclists

�LunchPackets/HealthyPortableOptions

�WaterRefills

�Bathrooms

�FreeWifi

�Tools/Pump

�InfoonRoutes&Rentals

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Tools and Support

Assessment and Tools Bicycle Tourism Platform

• What you want to achieve?• What you need to do?• How you are going to get there?

• Digital(web,mobileandapp)one-stop-shop• Makeiteasierforcustomerstofind,engageandspendtimeinyourdestination

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Education & Development Promote / Drive Growth

• Get your offer out to get more ‘heads and beds’

• Engage your local community and businesses to improve the quality of visitor experiences

Tools and Support

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ToolsandSupport

ADVOCACYGROUPS

YourStateandLocalAdvocacyOrganizationsandClubs

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GuidetoBicycleTourismSuccess

CycleLifeHQ RESOURCES

01 BicycleTourism–whatitisandwhyitmatters

EconomicImpact

BestPracticeexamples

Howtogetstarted

Fourkeysteps

Self-assessmentsurvey

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https://tourism.CycleLifeHQ.com

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Jeff MillerVP, North AmericaWashington, DC

P: 202.445.4415E: jeff@CycleLifeHQ.com

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• 53,000 members globally

• Resources & inspiration:

o Routes & maps

o Adventure Cyclist magazine

o Tours

o Advocacy

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Adventure Cycling Route Network

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Building Bicycle Tourism

Provide resources, best practices and case studies

Track economic impact studies

Provide bike tourism destination development & promotion consulting

Leading a National Bike Tourism Coalition

www.adventurecycling.org/biketourism

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• A developing national bike route network of numbered and signed routes• Routes are officially approved by state and local stakeholders• Adventure Cycling is national coordinator• www.adventurecycling.org/usbrs

U.S. Bicycle Route System

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Advocacy

Amtrak: bicycle carry-on service so you don't have to box your bike.

National parks: safer roads and car-free days

State parks: more bicycle camping options

Safer road conditions on our routes, like protecting them from unsafe rumble strips

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LEAGUE OF AMERICAN BICYCLISTSB I K E L E AG U E .O R G

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BICYCLE FRIENDLY BUSINESS CRITERIAQuestions divided into the Four E’s:»Engineering

»Bike Parking, End-of-Trip Facilities, Location»Encouragement

»Incentives, Bike to Work Day, Support for Bike Advocacy»Education

»Information-Sharing, Classes, Lunch-and-Learns»Evaluation & Planning

» Tracking Ridership, Goal-setting, staff time devoted to improvements

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North Fork Mountain, WV

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Jeff MillerVP, North AmericaWashington, DC

P: 202.445.4415E: jeff@CycleLifeHQ.com