Greenlight - Whitley County EDC › wp-content › uploads › 2016 › 10 › greenlight-… · • Business development • Sales strategy • Infrastructure components and staffing

Tossing around ideas, solving problems, identifying the unknowns...looking before we leap. It’s how we move forward when starting a new business or business concept. Sometimes we all need a little help going through these steps before we give our idea the go ahead.

The EDC uses a proven framework for the GreenLight program to help clients determine whether or not their business model will work. The GreenLight program is part of the Small Business and Entrepreneur-ship Initiative (SBEI). An SBEI coach will meet with clients regulary to help move their idea forward.

HOW IT WORKS

Greenlightf o r s m a l l b u s i n e s s e s

With results you can count on. You will leave GreenLight with confidence in your business model. You will have a solid foundation for a business launch or a more detailed business plan.

Test your business model

• Share your business model with potential customers

• Listen to the customer’s needs

• Understand their needs and expectations

Refine your business model

• Revise your business model based on feedback

• Test new elements of your model

• Repeat the process until you’re confident about your model

And when you’re ready for the next step, the Small Business & Entrepreneurship Initiative will help you discover how to plan for purposeful, profitable growth and improved business performance.

Our staff includes expertise. Mortgage lending, marketing, financing, operations, business planning, procurement.

OUR STAFF

Our SBEI staff brings over 75 years of business experience• Financing & funding options• Business development• Sales strategy• Infrastructure components and staffing• Operation efficiency and workflow process• Legal structuring & license permit requirements• Marketing development and planning needs• Procurement process

Bruce Stach - SBEI Program Managerbstach@whitleyedc.com

Scot Goskowicz - Business AdvisorSmall Business Development Center (SBDC)goskowis@ipfw.edu

The GreenLight Program is made possible with funding from

Whitley County Economic Development Corporation220 W Van Buren St | Suite 102 | Columbia City, IN 46725

P: 260.244.5506 | F: 260.244.4024 | E: edc@whitleyedc.com | w: www.whitleyedc.com

• Use the 9-element Lean Canvas model

• Create your “first draft”

• Your SBEI Coach will help you understand the model

Create your business model

lookbefore

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This institution is an equal opportunity provider and employer