Greengear - Corporate Identity Guidelines€¦ · It is essential that the GREENGEAR logo remain free of graphics, photography and typography. Using our scaling box (shown below)

GREENGEAR

CORPORATE IDENTITY GUIDELINES

GREENGEAR CORPORATE IDENTITY GUIDELINES

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CONTENTS

THE GREEENGEAR LOGOThe Logo elements 4Colour usage 5Exclusion zones 6Sizes 7Unacceptable usage 8

COLOUR PALETTECorporate colours 9

TYPOGRAPHYThe Corporate Typeface 11Advertising typefaces 11

COMMUNICATIONS MATERIALBusiness Card templates 12Letter heads layout 13Powerpoint templates 14Digital signature layout 15Catalogs layout 16

GREENGEAR reserves the right to change the contents of this document.The communication material designed under this document must be submitted to GREENGEAR for approval.

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GREENGEAR CORPORATE IDENTITY GUIDELINES

THE GREENGEAR LOGO

GREENGEAR CORPORATE IDENTITY GUIDELINES

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THE LOGO ELEMENTSThe complete GREENGEAR logo consists of 2 core elements:

Logotype

Payoff

The Logo is only available as a graphic object and should not be recreated - either on the web or in print.

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GREENGEAR CORPORATE IDENTITY GUIDELINES

COLOUR USAGE

CORPORATE COLOURSThis is the main corporate logo to be used wherever possible.

SPECIAL/SPOT• PANTONE 376C • PANTONE 3435C

4 COLOUR (CMYK)• C 50 - M 0 - Y 100 - K 0• C 100 - M 20 - Y 100 - K 70

RAL 5015

WHITEOUTA solid whiteout version. Only to be used on a PANTONE C299, Black or CMYK versionbackgrounds.

BLACKA monotone version, only to be used in black, not as any other colour.

GREENGEAR CORPORATE IDENTITY GUIDELINES

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EXCLUSION ZONESIt is essential that the GREENGEAR logo remain free of graphics, photography and typography.Using our scaling box (shown below) will ensure correct placement and clear space onall corporate and internal communications.

VERSION 1A = Logotype depth

A

4 x A

A

1/2 A

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GREENGEAR CORPORATE IDENTITY GUIDELINES

SIZESThe logo must not be used smaller than the minimum specified size. There is no maximum limit.

X

MinimumX width: 25 mm

GREENGEAR CORPORATE IDENTITY GUIDELINES

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UNACCEPTABLE AND ACCEPTABLE USAGE

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GREENGEAR CORPORATE IDENTITY GUIDELINES

THE COLOUR PALETTECORPORATE COLOURSThere are 2 primary colours used for all applications of the GREENGEAR logo

GREENGEAR Green

GREENGEAR Dark Green

COLOUR NAME PANTONE CMYK RGB

GREENGEAR Green 376C 50 c 0 m 100 y 0 k 149 r 193 g 31 b

GREENGEAR Dark Green 3435C 100 c 20 m 100 y 70 k 0 r 60 g 23 b

GREENGEAR CORPORATE IDENTITY GUIDELINES

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TYPOGRAPHYTHE CORPORATE TYPEFACEFor the use of all Corporate materials, only use the Arial typeface.This consists of three chosen weights.

ArialArial BoldArial BlackTYPEFACE WEIGHT USAGE

Arial Regular Text Body

Arial Bold Subtitle

Arial Black Headline

ADVERTISING TYPEFACES

ADVERTSFor the use of GREENGEAR Adverts only, the supporting typeface proforma can be used with modera-tion. One weight is available for each.

Din AlternateDin AlternateTYPEFACE WEIGHT USAGE

Din Alternate Regular Text Body

Din Alternate Bold Headline

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GREENGEAR CORPORATE IDENTITY GUIDELINES

Giorgio Basagl iaDirector

Greengear Global Ltd24 Longmoor Lane, BreastonDerbyshire DE72 3BB, UKTel: +44.1332.875878Fax: +44.1332.875868Mobile: +44.7736.273703giorgiobasaglia@greengearglobal.com www.greengearglobal.com

A Cavagna Group Company

Andrea Fogl iett iProduct Manager

A Cavagna Group Company

Greengear Global LtdRegistered Office: 24 Longmoor Lane, Breaston, Derbyshire DE72 3BB, UKTel: +44.1332.875878Fax: +44.1332.875868Mobile: +44.7736.273704andreafoglietti@greengearglobal.com www.greengearglobal.com

COMMUNICATIONS MATERIAL

BUSINESS CARD TEMPLATE

FRONT BACK

GREENGEAR CORPORATE IDENTITY GUIDELINES

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LETTERHEAD LAYOUT

COMMUNICATIONS MATERIAL

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GREENGEAR CORPORATE IDENTITY GUIDELINES

GREENGEAR ITALIA LETTERHEAD LAYOUT

COMMUNICATIONS MATERIAL

GREENGEAR CORPORATE IDENTITY GUIDELINES

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POWERPOINT TEMPLATES

COMMUNICATIONS MATERIALIn line with the GREENGEAR visual identity, PowerPoint document templates have been createdto reflect the core elements of the Corporate identity and allow for a consistent framework in whichto create and present GREENGEAR communications both internally and externally.

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GREENGEAR CORPORATE IDENTITY GUIDELINES

DIGITAL SIGNATURE LAYOUT

COMMUNICATIONS MATERIAL

Name SurnameJobDepartment

Address

Gen.Dir. Fax e-mailweb site

154 px

224 px

Arial Bold - 12 pt - K 90% Arial Italic - 9 pt - K 90%

Arial Regular - 9 pt - K 90%

Arial Bold - 9 pt - K 90%

GREENGEAR CORPORATE IDENTITY GUIDELINES

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COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

PRINT SPECIFICATIONS

SIZE CLOSED / mm 215 x 280 - OPEN / mm 430 x 280

BINDING METAL POINT

COLOR SPACE CYMK

PAPER OPAQUE

WEIGHTCOVER - 130 gr

INSIDE - 110 GR

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GREENGEAR CORPORATE IDENTITY GUIDELINES

COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

COVER

LPG / Propane Powered Equipment

61 mm

44 m

m63 mm

21 mm

Picture

Headline(Enter Sansman Bold - 25 pt)

2013 CATALOG

Picture

63 mm

GREENGEAR CORPORATE IDENTITY GUIDELINES

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COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

TABLE OF CONTENTS

37 mm

53 mm

30 mm

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GREENGEAR CORPORATE IDENTITY GUIDELINES

COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

DIVIDING PAGES

280 mm Picture

94 mm

(DIN Medium - 30 pt)

335 mm

GREENGEAR CORPORATE IDENTITY GUIDELINES

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COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

PRODUCT PAGES

37 mm

147 mm

31 mm

(Enter Sansman Bold - 25 pt)

(Enter Sansman Bold - 22 pt)

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GREENGEAR CORPORATE IDENTITY GUIDELINES

Titles Enter Sansman Bold25 pt

Paragraph Helvetica Neue 45 LightCorpo 12 pt

Table headEnter Sansman Bold

13 pt

Table textHelvetica Neue 45 Light

Corpo 12 pt

(Helvetica Neue - 12 pt)

Picture

31 mm

20 mm

(Enter Sansman Bold - 14 pt)

Picture

(Helvetica Neue - 10 pt)

GREENGEAR CORPORATE IDENTITY GUIDELINES

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COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

BACK COVER

31 mm

5 mm

16 mm

(Arial Regular - 8 pt)

(Arial Regular - 8 pt) (Social Icons) (Helvetica Neue - 12 pt) (QR Code)

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GREENGEAR CORPORATE IDENTITY GUIDELINES

COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

STRUCTURE

Picture IntroCover

Features

Back CoverNotesNotes

Product Pages

Features EnerkitEnerkit

IndexIndex

GREENGEAR CORPORATE IDENTITY GUIDELINES

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COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

HOLES FOR BINDING

19 mm

HOLES Ø 6 mm

100 mm

180 mm

260 mm

34 mm

143 mm

251 mm

Hol

es fo

r US

A Fo

rmat

- m

m 2

15 x

280

Hol

es fo

r UN

I A4

- mm

210

x 2

97

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GREENGEAR CORPORATE IDENTITY GUIDELINES

COMMUNICATIONS MATERIAL

CATALOGS LAYOUT

Rev / 005GG1501

Publication type: “CATALOG”(Alternative example: MANUALS with another identification number)

GREENGEAR

Release year

Publication code

Revision number

015 GG 15 Rev / 00

CODE

1GG

1501

- R

ev. 0

Eng

- 07

/15

GREENGEAR GLOBAL LTD.24 Longmoor Lane, Breaston,Derbyshire, DE72 3BB, UK Tel. 0044 (0) 1332.875878Fax 0044 (0) 1332.875868

A Cavagna Group Company