gp documentation

Wildcraft India Private Limited

Bangalore, Karnataka

Krishna Gupta

Department of Fashion & Lifestyle Accessories

2009-2013

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

1

Krishna Gupta

Sponsoring Company- Wildcraft India Private Limited, Bangalore

Industry mentor- Mr. Rahul Pandey (Designer & Product manager)

Project guide- Mr. M. Aravendan (Associate Professor)

Center Coordinator- Mr. P. Senthilnathan (Assistant Professor)

Fashion & Lifestyle Accessories

National Institute of Fashion Technology (NIFT), Chennai

2009-2013

2

PROJECT COMPLETION CERTIFICATE This is to certify that Krishna Gupta is a bonafied student (2009-2013 batch) of Fashion & Lifestyle Accessories

department of National Institute of Fashion Technology, Chennai and that she has completed the final Degree

project successfully.

THE EVALUATION JURY

Name & Designation Signature

Faculty Mentor

Dept. of Fashion & Lifestyle Accessories

National Institute of Fashion Technology

Chennai

Centre Coordinator

Dept. of Fashion & Lifestyle Accessories

National Institute of Fashion Technology

Chennai

3

CERTIFICATE

4

CONTENTS

• Acknowledgement………………………………………………………………...........6

• Background of the programme……………………………………………..................7-8

• Fashion & Lifestyle Accessories…………………………………………………....…9

• The Graduation Project……………………………………………………………….10-11

• Wildcraft India Private Limited…………………………………………………….…12

• Location & Showrooms……………………………………………………………….13

• Departments…………………………………………………………………….……..14

• Product range………………………………………………………………….……...15

• Work flow………………………………………………………………………......…16

• Services…………………………………………………………………………….....17-19

Forecast - Collection 1- Women’s Collection…………………...….20-47

• & - Collection 2- Men’s Collection………………………......48-69

Market Research - Collection 3- Duffel’s Collection………………………..70-99

• Conclusion………………………………………………………………….........….100

5

ACKNOWLEDGEMENT

I would first like to thank Mr. Gaurav Dublish, (Director & Head marketing) for giving

me the opportunity to carry out my Graduation Project in Wildcraft India Private Limited and for

being my mentor. I would also take the opportunity to thank Mr. Dinesh KS (Founder & Executive

Director), Mr. Siddharth Sood (Director & Head Finance) and Rahul Pandey (Design Head) and

the entire team for the invaluable help and support provided throughout the project. I would also

like to thank the entire work force at the company for being extremely polite and patient in helping

me learn the smallest technicalities involved in each operation.

Last but not the least, I would like to thank my esteemed faculty at NIFT, Chennai, Mr.

P. Senthilnathan (Assistant Professor & Center Coordinator) for giving me an opportunity to do my

Graduation Project at Wildcraft India Pvt. Ltd and my mentor Mr. M. Aravendan (Associate

Professor)

to have guided me alongside. Without their inputs the successful completion of this project wouldn't

have been possible. Apart from this, the learning input given by them during the previous semesters

has also been of immense use throughout the training process.

6

BACKGROUND OF THE PROGRAMME

The Department of Fashion & Lifestyle Accessories, NIFT Chennai offers Bachelor in Design

B. Des (Accessory Design), a four year full time degree programme which trains design

professionals for the Indian Fashion & Lifestyle Accessory industry to respond to global fashion

markets with quality design products in the areas of fashion jewellery, precious jewellery,

leather & luxury goods, footwear, tableware & gift-ware, Furniture & lighting accessories,

watches, precious goods and related visual merchandising.

This UG degree programme is one of its kind in the country. It has a well defined curriculum for

developing integrated expertise in design methodology, materials, production processes,

consumer behavior, market dynamics, trends, forecast interpretations, business practices and

project management in the field of Fashion & Lifestyle accessories. A strong industry

orientation is reflected in its credo ‘Design for Business’ with the most successful industry

education interface in student learning.

7

A close interaction with Indian fashion and accessory industry through various realistic

sponsored industry projects during their training couples with intensive industry internship

training, seminars with industry experts and visits to related trade shows exposes them to the

main stream commerce and constraints of the industry and gives them necessary maturity and

confidence to make constructive contribution in all design related needs of industries engaged

in the international and domestic markets.

8

FASHION & LIFESTYLE ACCESSORIES

Programme at Chennai has specialized focus on Footwear and Leather products. Tamil Nadu

being the largest producer of leather product caters to both international and domestic

markets. To create a benchmark at the global level, the industry strongly requires professional

design experts in the areas of footwear, leather products and related fashion accessories as well

as ancillary industries, manufacturing related hardware and other components. The Fashion &

Lifestyle Accessories Programme at Chennai is designed to address these issues.

9

THE GRADUATION PROJECT

In the final semester of the B. Des ( Accessory Design ) programme, the students are

required to carry out the Industrial design collection project of 18 weeks duration. Each

student is expected to work as a design professional with a specific industry. The students

work on the project brief given by the sponsoring client. This involves the application of

various academic inputs given in the Fashion & Lifestyle Accessories programme in the in

the preceding seven semesters.

This project includes research, understanding and communicating the clients profile

product, styling brand image, parameters of product range, materials, costs, techniques,

market and any other related issues that may have bearing on design directions. The project

extends from design to sampling to production of the products.

10

The project is evaluated by the jury consisting of the Department Faculty, Industrial

Mentor of sponsoring industry, Institutional Mentor, External Mentor Field Expert or

Practicing Designer from the related field and the Centre Coordinator of F & LA

department.

These Industrial design collection projects are showcased either in the form of a Fashion

Show or as Audio- Visual presentations and exhibitions. This is probably one of the most

successful platform on which Fashion Accessory design students and the Fashion Industry

join hands to demonstrate a symbolic interface between the real life industry situation &

professional education in India.

11

WILDCRAFT INDIA PRIVATE LIMITED

Established in 1992

1998

Converted into a private limited concern

2005

Wildcraft entered the garment arena.

2012

Wildcraft today has 16 exclusive stores in Bangalore.

50+ multi brand stores spread across Mumbai, Delhi, Hyderabad, Chennai, & many

other cities.

12

LOCATION & SHOWROOMS

Wildcraft India Private Limited,

#43 BSVN Complex,

Uttarahalli Main Road,

Subramanyapura Post,

Bangalore,

Karnataka – 560061

Wildcraft showrooms – 30 all over India (in 12 Cities)

Retail outlet – 22 (6 in Bangalore + 16 Others)

+

Franchisee – 8 (Bangalore)

13

Production & Design

• Design

• Sampling

• Inventory

• Spreading and Cutting

• Sewing

• Checking

• Packing

• Warehouse

Sales & Marketing

• Corporate

• Retail

• Channel

• Other Cities

Finance, IT & Logistics • Finance

• Logistics

• Administration

Services

• Adventure Planning

• Event Sponsoring

• Training Camps

DEPARTMENTS

14

PRODUCT RANGE

15

WORK FLOW

16

Monthly, they organize various activity

outings both for the employees as well as

outsiders.

On these adventure outings people varying

from kids to retired people learn the use of

different gear most of which are provided

by Wildcraft.

Wildcraft loyalists often come together for

small activities and allow other newbie to

join them and learn about adventure

sports.

Wildcraft also sponsor sporting events and

biking trips for accomplished

organizations.

17

25 year warranty

Wildcraft offers a 25 year warranty for its Signature Series products in line with rolling-

out state-of-the-art products and reinforcing international quality standards. The warranty

covers manufacturing defects only, and does not cover normal wear and tear, and rough

use.

5 year warranty

All other products carry a 5 year carry-in warranty against manufacturing defects only

(not against normal wear & tear and rough use).

18

WILDCRAFT BRAND IDEOLOGY- visionary theorizing

India's largest producer of outdoor gear brand & adventure equipment.

Mission to propagate Outdoor Activities and to provide access to world-class Outdoor

Gear & Equipment in India

WILDCRAFT wiki BRAND IDEOLOGY

Aimed at Campus Students, it is a multipurpose backpack equipped to be used in Schools,

Sports & Outdoors.

To reach out to the price/value sensitive market, lower price to consumers & enhanced

value proposition.

WILDCRAFT wiki- BRAND IDENTITY

Sources:

WILDCRAFT and wiki logo. wiki logo highlighted in campus gear.

Quality fabric & branded zippers.(WITH THE BRAND NAME)

Warranty that WILDCRAFT wiki provides. (5 years)

19

FORECAST ANALYSIS

Comparative Study with Competitive Study

20

COLOR

Black, Grey, Red, Navy Blue. In Wildcraft, Black fast moving

followed by Grey, Navy Blue.

SILHOUET

TES

Silhouettes designed based on Functionality. Spacious bags.

FUNCTION

ALITY

Water bottle pouch, Padded shoulder straps, Quality Zippers,

Spacious bags.

DETAILING

Contrast Piping or Zippers, Brand name & identity.

21

QUESTIONNAIRE 1. What type of bags do you prefer when you go to office or college?

i. Bag packs ii. Sling bag iii. Portfolio bag

2. What are the things which you carry to your work place?

3. Do you love travelling?

i. Yes ii. No

BUSINESS TRIP

4. How often do you travel related to businessss?

i. Every week ii. Every two week iii. Every month iv. Quarterly

5. What type of bag do you carry for business trip?

22

6. What are the stuff do you generally carry on your business trip?

PERSONAL TRIP

7. How often you go for personal trip?

i. Every month ii. Quarterly iii. Every six month iv. Annually

8. What type of bag do you carry for your personal outing?

9. What are the stuffs do you carry for your personal trip?

10. What are the other accessories which you carry along while travelling?

23

MARKET RESEARCH- ANALYSIS (men’s & women’s collection)

back pack 47%

sling bag 34%

portfolio 19%

what type of bag do you prefer for office or college?

2% 3%

8%

32% 55%

How often do you travel related to business?

every week every two week monthly quaterly not often

30%

9%

19%

14%

9%

16%

3%

What type of bag do you usually carry for business trip?

back pack tote duffle bag trolly bag

sling bag portfolio bag rucksack

11%

29%

38%

22%

How often do you go for vaccation or personal trips?

every month quarterly half yearly annually

24

26%

7%

18% 20%

10%

3% 16%

What type of bag do you carry for your personal outing?

back pack tote duffle bag trolly bag

sling bag portfolio bag rucksack

23%

14%

3%

17% 7%

23%

13%

What are the other small accessories you carry along while

travelling?

wallet waist pouch I pad case travel kit

camera kit toilet kit utility kit

25

ANALYZED PRODUCT BRANCH OUT

Urban Utility Identified Bags Selected For Proto Features in the bag

Office

Back pack Portfolio bag

Sling bag Tote

Back pack

Quick access front/sidepocket Side bottle mesh pocket

Laptop holder Organiser

Gym Tote

Back pack Duffle

Duffle Side pocket with mesh

Inside zip pocket for small stuffs

Shopping Tote

Hand Bag Hobo

Tote Bottle holder

Umbrella holder Inside zip pocket for small stuff

FEMALE COLLECTION

Occasional Identified Bags Selected For Proto Features in the bag

Holiday Rucksack

Travel duffle Trolly bag

Rucksack

Sleeping bag holder, Carry mat holder, Stick loop, 2 divisional

compartment, Bottle holder, Small access Pocket, Multifunctional loops,

Hydration Pouch, Air vent, Rain Cover, Well Padded back, specially

designed shoulder, comfortable carrying system

Business trip _ _ _

Socialising _ _ _

26

WOMEN’s BAG COLLECTION

27

WOMEN’s BAG COLLECTION

Client persona

Age group: 23-28 years

Occupation: service / business/ self employed

Hobbies: reading, travelling, photography etc.

Activities: shopping, adventure sports etc.

Expenditure: 25k / month

28

THEME

29

CLIENT

30

COLOR BOARD

31

PANTONE 7429 C

PANTONE 7474 C

PANTONE 7435 C

PANTONE 566 C

PANTONE 415 C

NEW EXPERIENCE Here are the few logo option

developed very specifically for ladies bags

To give a new experience to women while they carry a

wildcraft bag.

32

It’s the details that make THE DIFFERENCE

WILD JADE

33

RENDERING

34

SPEC SHEETS

35

Materials:

450D poly blue

450D poly pink

Blue dobby nylon

Grey dobby nylon

210 lining grey

Grey airmesh

Flat mesh grey

Foam 6mm,

12mm, 15mm

High density foam

3mm

Brand Label

Elastic 38 mm

Binding 20 mm

25 mm

LL buckle 25mm

Runner no. 3, 5

Thread nylon

Velcro 38 mm

Webbing 25mm

Zip no. 3, 5

PRODUCT PICTURE

36

COSTING 1

37

SPEC SHEETS

38

Materials:

nylon dobby Grey

Nylon dobby blue

450D poly Blue

450D poly Pink

210D lining grey

Grey airmesh

Flat mesh

Foam 3, 6 mm

Brand label

Runner no. 3, 5

Nylon thread

Binding 20,

25mm

Webbing 25,

38 mm

Zip no. 3, 5

Dog hook 25mm,

38mm

H buckle 38mm

Triangle buckle

25mm, 38,

PRODUCT PICTURE

39

COSTING 2

40

SPEC SHEETS

41

Materials:

450D poly Maroon

450D poly Grey

450D poly Blue

450D poly Pink

600D poly black

210D lining grey

Brand label

Runner no. 3, 5

Nylon thread

Binding 20, 25mm

Webbing 38 mm

Zip no. 3, 5

PRODUCT PICTURE

42

COSTING 3

43

SPEC SHEETS

44

Materials:

dobby nylon blue

dobby nylon grey

190D rain fabric

600D poly black

210D lining grey

Grey airmesh

Flat mesh

Foam 8, 12, 15 mm

HDPE board

Brand label

Runner no. 3, 5

Nylon thread

Binding 20, 25mm

Webbing 20, 25,

38 mm

Zip no. 3, 5, 8

LL buckle 20mm,

25mm

Buckle chord lock

Buckle piping clip

H buckle 25mm

SR buckle 20mm

25mm, 38,

Velcro 25, 50 mm

Aluminum stay

Elastic chord

Elastic 25 mm

The shoulder and the waist belt is constructed differently keep the female torso And waist line into consideration . The curve in shoulder pad is more in this rucksack

PRODUCT PICTURE

45

COSTING 4

46

COSTING 4

47

FORECAST ANALYSIS

Comparative Study with Competitive Study

48

COLOR

Funky bright colors. (Green, blue, Blue, Red with Neutral colors)

SILHOUET

TES

Unique, different interesting silhouettes

BRAND

IDENTITY

Brand name & Logo- Bright & Bold, Quality.

DETAILING

Lacing, Contrast Zippers.

49

MALE COLLECTION

Urban Utility Identified Bags Selected For Proto Features in the bag

Office _ _ _

Office trip Backpack overnighter Portfolio bag Duffle

Backpack overnighter

Quick access front/sidepocket Side Bottle mesh pocket Laptop holder Organiser Check

point friendly 3 compartments

Gym _ _ _

Occasional Identified Bags Selected For Proto Features in the bag

Holiday Rucksack Travel

duffle Trolly Bag Rucksack

Sleeping bag holder, Carry mat holder, Stick loop, 2 divisional compartment,

Bottle holder, Small access Pocket, Multifunctional loops, Hydration Pouch, Air vent, Rain Cover, Well Padded back,

specially designed shoulder, comfortable carrying system

Business Trip Duffle

Backpack Portfolio bag Trolly bag

Duffle

front quick acces pocket Side pocket for shoes/ kit Single

compartment Front zip pocket for small stuff

50

MEN’s BAG COLLECTION

51

MEN’S BAG COLLECTION

Client persona

Age group: 25-30 years

Occupation: serviceman/ businessman/ self employed

Hobbies: listening to music, reading etc.

Activities: business trip, family holidays, adventure sports etc.

Expenditure: 20- 25k/ month

52

THEME

53

CLIENT

54

COLOR BOARD

55

PANTONE 426C

PANTONE 4975C

PANTONE 4975 C

PANTONE 423 C

PANTONE 7459 C

PANTONE 426 C

PANTONE 186 C

PANTONE 273 C

RENDERING

56

SPEC SHEETS

57

Materials: nylon dobby black

Nylon dobby blue

450D poly Blue

450D poly Pink

210D lining grey

Grey airmesh

Flat mesh

Foam 6, 15 mm

Brand label

Runner no. 3, 5

Nylon thread

Binding 20 25mm

Webbing 20 25mm

Zip no. 3, 5

Elastic 25mm

LL buckle 25mm

Triangle buckle

25mm, 38mm

SR buckle 20mm

PRODUCT PICTURE

58

COSTING 1

59

SPEC SHEETS

60

Materials:

nylon dobby Grey

Nylon dobby blue

450D poly Blue

450D poly Pink

210D lining grey

Grey airmesh

Flat mesh

Foam 3, 6 mm

Brand label

Runner no. 3, 5

Nylon thread

Binding 20, 25mm

Webbing 25,

38 mm

Zip no. 3, 5

Dog hook 25mm,

38mm

H buckle 38mm

Triangle buckle

38mm

Bottom stud

HDPE board

PRODUCT PICTURE

61

COSTING 2

62

SPEC SHEETS

63

Materials:

600D poly black

210D nylon black

Thread nylon

PRODUCT PICTURE

64

Costing 3

65

SPEC SHEETS

66

Materials:

210 D nylon black

210D nylon red

190D rain fabric

600D poly black

210D lining grey

Grey airmesh

Flat mesh

Foam 8, 12, 15 mm

HDPE board

Brand label

Runner no. 3, 5

Nylon thread

Binding 20, 25mm

Webbing 20, 25,

38 mm

Zip no. 3, 5, 8

LL buckle 20mm,

25mm

Buckle chord lock

Buckle piping clip

H buckle 25mm

SR buckle 20mm

25mm, 38,

Velcro 25, 50 mm

Aluminum stay

Elastic chord

Elastic 25 mm

The shoulder and the waist belt is constructed differently keeping the male torso And waist line into consideration . The angle in which the waist belt is fixed is different In male rucksack.

PRODUCT PICTURE

67

COSTING 4

68

COSTING 4

69

FORECAST ANALYSIS

Comparative Study with Competitive Study

DELSEY

EAGLE CREEK

AMERICAN TOURISTER

70

FORECAST ANALYSIS- SUMMARY

COLOR

Bright color with Neutral color

SILHOUETTES Spacious bags with more functionality aspects (User friendly)

BRAND

IDENTITY

Quality, Warranty, Functionality features.

DETAILING

Contrast lining, Webbing, Piping.

• Huge spacious bags- More importance given to functionality

• Aesthetics- Combination of contrast & neutral color

• Contrast detailing

• User friendly bags

• Features serving the best in functionality

71

MARKET COMPETITIVE STUDY ACROSS BRANDS

BRAND DELSEY

aqua smallaqua large navigator

Biz Tr Biz Tr Biz Tr

SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13

MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER

MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295

SPL. CONSTRUCTION

Special

metal rod

used for

giving

more

stiffness

and

steadiness

, Double

zipper for

extra

proctation.

Front

opening

_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening

FEATURES

Fully

padded

body,

exterior

zipped

pocket,

mesh

pocket on

the flap or

lid for

underwear

, front and

side

pockets

interior

pocket

for small

item,

collapsibl

e, 1

comparm

ent, side

pockets

1

cpmparme

nt, front

pocket,

side

pocket

2 side

pocket, 1

front

pocket, 1

compartm

ent,detcha

ble strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

2 side pocket,

1 front pocket,

1

compartment,

detchable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

interior

pocket

for small

item,

mesh

pocket

on flap, 1

comparm

ent, side

pockets

I compartment, 2

side zipped pocket,

I front pocket,

inside mesh pocket

in flap, detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartment

, 2 side

zipped

pocket, I front

pocket, inside

mesh pocket

in flap,

detachable

strap, fully

padded

SAMSONITE AT wildcraft new collection

72

BRAND DELSEY

aqua smallaqua large navigator

Biz Tr Biz Tr Biz Tr

SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13

MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER

MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295

SPL. CONSTRUCTION

Special

metal rod

used for

giving

more

stiffness

and

steadiness

, Double

zipper for

extra

proctation.

Front

opening

_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening

FEATURES

Fully

padded

body,

exterior

zipped

pocket,

mesh

pocket on

the flap or

lid for

underwear

, front and

side

pockets

interior

pocket

for small

item,

collapsibl

e, 1

comparm

ent, side

pockets

1

cpmparme

nt, front

pocket,

side

pocket

2 side

pocket, 1

front

pocket, 1

compartm

ent,detcha

ble strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

2 side pocket,

1 front pocket,

1

compartment,

detchable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

interior

pocket

for small

item,

mesh

pocket

on flap, 1

comparm

ent, side

pockets

I compartment, 2

side zipped pocket,

I front pocket,

inside mesh pocket

in flap, detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartment

, 2 side

zipped

pocket, I front

pocket, inside

mesh pocket

in flap,

detachable

strap, fully

padded

SAMSONITE AT wildcraft new collection

POSSIBLE PRICE AND FEATURES TO COME IN NEW COLLECTION

BRAND DELSEY

aqua smallaqua large navigator

Biz Tr Biz Tr Biz Tr

SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13

MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER

MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295

SPL. CONSTRUCTION

Special

metal rod

used for

giving

more

stiffness

and

steadiness

, Double

zipper for

extra

proctation.

Front

opening

_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening

FEATURES

Fully

padded

body,

exterior

zipped

pocket,

mesh

pocket on

the flap or

lid for

underwear

, front and

side

pockets

interior

pocket

for small

item,

collapsibl

e, 1

comparm

ent, side

pockets

1

cpmparme

nt, front

pocket,

side

pocket

2 side

pocket, 1

front

pocket, 1

compartm

ent,detcha

ble strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compart

ment, 2

side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachab

le strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

2 side pocket,

1 front pocket,

1

compartment,

detchable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

interior

pocket

for small

item,

mesh

pocket

on flap, 1

comparm

ent, side

pockets

I compartment, 2

side zipped pocket,

I front pocket,

inside mesh pocket

in flap, detachable

strap

I

compartm

ent, 2 side

zipped

pocket, I

front

pocket,

inside

mesh

pocket in

flap,

detachable

strap

I

compartment

, 2 side

zipped

pocket, I front

pocket, inside

mesh pocket

in flap,

detachable

strap, fully

padded

SAMSONITE AT wildcraft new collection

73

74

75

76

77

78

COMPARATIVE BOARD SHOWING FEATURE AND PRICE IN DUFFEL ACROSS BRANDS

79

80

81

82

83

Chart showing number of clothes and other stuff can be put in different sizes duffels.

84

CHART CHOWING UPCOMING MODEL WITH THEIR SIZES, FEATURES, MATERIALS AND NO. OF TRAVEL DAYS

85

DUFFEL’S COLLECTION

86

THEME

87

CLIENT

88

COLOR BOARD

89

Pantone 877C

Pantone 485C

Pantone 3945C

Pantone 426C

RENDERING

90

SPEC SHEETS

91

Materials:

600D poly black

600D poly red

buckle bottom stud

210D lining grey

foam 6 mm

HDPE board

RUNNER no. 3 5

nylon thread

Blinding 20, 25mm

ZIP no. 3 5

H buckle 25mm

buckle dog hook

webbing 10,

20, 38mm

PRODUCT PICTURE

92

COSTING 1

93

SPEC SHEETS

94

Materials:

210D nylon yellow

210D nylon grey

buckle bottom

stud

210D lining grey

foam 6 mm

HDPE board

RUNNER no. 3 5

nylon thread

Blinding 20, 25mm

ZIP no. 3 5

H buckle 25mm

buckle dog hook

webbing 10, 20,

38mm

PRODUCT PICTURE

95

COSTING 2

96

SPEC SHEETS

97

Materials:

600D poly black

600D poly red

buckle bottom

stud

210D lining grey

foam 6 mm

HDPE board

RUNNER no. 3 5

nylon thread

Blinding 20,

25mm

ZIP no. 3 5

H buckle 25mm

buckle dog hook

webbing 10,

20, 38mm

fabric skin fit

buckle SR 38mm

PRODUCT PICTURE

98

COSTING 3

99

CONCLUSION

Working at Wildcraft was a completely different experience for me. Being in an

organization which is completely governed by the directors of the company was a

refreshing project.

Two years from now we can see Wildcraft becoming a major brand name in the

country. At the exponential rate at which they are expanding nothing seems to come

in the way of the three inspirational directors.

At Wildcraft I was given complete independence in choosing my own projects and

coming up with my own ideas which were implemented immediately and tested.

The workers and all the employees at the company were very helpful and we could

never forget the unselfish help they provided in every aspect possible.

100