GoPro Retailing and Distribution

Alain Stewart & Vivian Jung

GoPro

‘An American brand

of high-definition

personal cameras,

often used in

extreme action video

photography.’

A way to make something that helps people document adventures.

Known for being

lightweight, rugged,

wearable or mountablein unusual

places.

HISTORY: GoPro Hero (2005)

HISTORY: Hero Black 3+ (2013)

HISTORY: Overview• Developed by Nicholas

Woodman• 2005 - GoPro Hero

(35mm film camera)

• 2007 – Digital Hero 3 (3 megapixel digital camera/30m waterproof/SD Video)

• 2008 to 2012 – HD Hero 5/960/1/2/3

• 2013 – HD Hero 3+

• GoPro NET Worth: 1.3b (Forbes March 2014)

GoPro Website

90 Countries

World Wide

Specialty Retailers

Sporting-goods

Retailers

CERetailers

CUSTOMERS

Authorised

Resellers

/Dealers

GOPRO RETAIL DISTRIBUTION MODEL

Changes& Recommendations

Sports events & trade shows

(e.g. F1)

National Geographic

stores

No rational reason for having its own store

Click on the GoPro POWER button to view

video

Alain Stewart & Vivian Jung