GOONJ Presentation

GOONJ..Making clothing a matter of concern..

Channelising

urban wastage as

a resource for

rural India...

GOONJ..

Why Clothing?

Three basic needs of mankind - roti, kapda aur makan (Food, cloth & shelter)

But most people/agencies work only on shelter & food.

But what about clothing?A basic need noticed only at the time of disaster..

Reality- more than half of this country doesn't need a disaster to be helped?

A range of issues right from domestic violence to global warming for development agencies BUT no mention of clothing? It has never been an issue - to work.. to support.

Figures for people dying in earthquakes, floods and other natural or man made disasters..

What about winters? - An annual and predictable disaster affecting life of thousands of people every year. A warm cloth we hold in our cupboards (in search of a real needy or waiting for a disaster) can help prevent these deaths ?

What does a poor woman do during menses every month? Oblivious of the health risk some are even forced to use sand or ash. Millions who don't have enough cloth to cover themselves end up using the most useless & dirty cloth.

GOONJ..

Vision: Making clothing a matter of concern as a basic need of the poor.

Mission: Re-positioning cloth beyond charity, adding dignity and turning

it into a big resource for development.

Objective: Spread awareness about the concept at a nationwide level so

that anytime an urban household thinks of disposing off reusable material

it should have a channel to reach it to the most needy.

Using clothing as an entry point, channelise a whole lot of underutilized

household material considered wastage in urban India, as resource to the

rural/slum India.

Vastrasamman- Channelising vital resources lying in excess in urban households to rural India.

Cloth for Work - Villagers earn clothes as wages by initiating development activities in their own area.

SCHOOL to SCHOOL- Sensitising urban schools to the educational needs of their counterparts in remote village schools by building a long term relationship among them.

Not Just a piece of cloth- Turning old cotton cloth into sanitary napkins.

Rahat- Supporting victims of natural and manmade disasters.

Recycling: a step ahead - Making notebooks, school bags, skipping ropes, balls, sitting mats etc. from waste paper & cloth.

Photo exhibitions- “Imprints of wandering images: (exhibition for raising resources) ” & “ Natural Disaster: Man made suffering “ (A disaster awareness exhibition).

Our Initiatives

Our Presence…

DELHI

JALANDHAR

MUMBAI

CHENNAI

HYDERABADBANGALORE

GOONJ has its own offices in

seven cities, our major

collection hubs where we have

our processing centres and

voluntary set-ups in Hyderabad

& Bangalore.

SAHARSA

KOLKATA

PUNE

Implementation Partners

Our partners are spread

in over 21 states,

working with over 150

partner groups including

Indian Army, Ashoka

Fellows, Social activists,

Panchayats etc.

Jammu & Kashmir

Uttrakhand

Uttar Pradesh

Bihar

West Bengal

Assam

Jharkhand

Orissa

Andhra Pradesh

TamilnaduKerala

Karnataka

Gujarat

Maharastra

Madhya Pradesh

Chhatisgarh

Haryana

Punjab

DelhiRajasthan

Arunachal Pradesh

VASTRASAMMAN

SOCIETY

URBAN RURAL

Awareness cum

collection camps

Need based sorting &

packing

Implementation

Transportation &

dispatch

Feedback System

Our

comprehensive

feedback systems

ensures optimum

utilisation of

material, effective

and need based

distribution.

Cloth for Work

Villagers identify a pressing issue that requires work in their village.

Villagers work for the betterment of their villages with clothes as a

motivation.

Cloth given with dignity, received with self respect.

Addresses an ignored community issue & generates employment.

Many partner organisations have initiated activities like road repair,

drainage cleaning, plantation etc. across the country.

Cloth for Work in action

Plantation, MaharashtraCleanliness drive, MP

School boundary wall making,

Maharashtra

Desilting of a well

at chapra (Bihar)

Cloth for Work in action

Khandwa: an innovative case study

Khandwa: an innovative case study

Barren land Staircase developed by villagers..

Khandwa: an innovative case study

GOONJ proposed digging up of a well under the Cloth for Work

programme wherein people would get clothes and ration as a motivation

for their labor.

Making a school in Sitamarhi

(Bihar)

Without any monetary

transaction, through

Cloth for Work, the

villagers, local

Panchayat and the local

NGO partner came

together to build a much

needed school.

CHANGING FACE..

First sight of Giddha, a village in Bihar

during chilly winters in Jan „07

Villagers decided to clean up their

surroundings as a part of cloth for Work

Recipients earned clothes as wages

CHANGING FACE

CHANGING FACE

SCHOOL to SCHOOL

Providing basic schooling facilities for children in rural areas.

Normally rural students don‟t even have basics like a pencil, notebook, shoes.

School bag, uniform, water bottle etc are a distant dream.

On an average, an urban school‟s wastage can be a resource for 3 - 4 small village schools.

Sensitising & motivating urban students through pamphlets, posters, photo exhibitions, PTA meetings, lectures & regular interaction.

Beneficiary schoolsAwareness stalls in urban schools

We reach out to ...

Remote village schools

Slum schools in cities

Non formal schools

National Child Labour Project schools

Child labourers engaged in bangle making, carpet weaving, prawn farming,

quarry work, agriculture, rope making etc

Khandwa: Changing Aaganwadies

PRATIBIMB: an annual interface event

Brings together urban and rural children from all over India

PRATIBIMB: an annual interface event

Brings together urban and rural children from all over India

A glimpse of the mis-match

after Tsunami

Tsunami wastage turned into a

resource

Setting up systems and sorting in

the godown

More than 100 trucks of

clothing given during

Tsunami, lying unutilised in

Tamil Nadu Govt. godown.Turning cotton cloth into

sanitary napkins

Sorted material sent to various

parts of the country

BEFORE AFTER

Making products out of waste

GOONJ’s relief work in Bihar

GOONJ’s relief work in Bihar

Chehak: a joyful space for children

Chehak: a joyful space for children

VAAPSI: aims to bring back livelihood

Vaapsi Haat

Making a bridge

A 240 ft x 6 ft bamboo bridge made on river suksar in village Sukhasan, dist

Madhepura. No money involved, the bridge made under cloth for work/ vaapsi by

the shramdaan from vaapsi recipients

Shramdaan by Vaapsi recipients

The bridge connects many villages and has motivated many other villages

to take the similar initiatives.

Sujni: making use of waste cloth

GOONJ is developing centers to convert old waste cloth into Sujni. This is generating

a large scale employment in the region apart from protecting people from extreme cold.

It‟s a household product now….

Napkin making process

Measuring cloth Washing Drying Ironing to make it

moisture free

Folding The final product Packing of ready napkins

Educating masses

Our Recycling Centre

A separate workshop, employing 20 women trained on the job, convert the last shreds of

waste cloth into sitting mats, school bags, sanitary napkins, etc. One side used paper

collected from individuals, corporates & schools is turned into notebooks & writing pads.

Our Products

Form a Friends of GOONJ network

in your city

Get a few like-minded people to form a group

Meet periodically to identify and discuss ignored development issues

Focus group discussions

Talks/readings/film shows subscribe to the Goonj newsletter(free of

charge)

Promote Goonj products

Contribute to Goonj programmes on a monthly basis

Spread the word online by blogging about your involvement with

GOONJ

Recognitions

Nov‟09: „Cloth for Work‟ wins international Lien i3 Challenge Award

June‟09: „Not just a piece of cloth‟ wins Changemaker’s Innovation Award

March 2009: CNN IBN‟s ‘Real Heros’ award to Mr. Anshu Gupta in women

welfare segment.

March 2008: GOONJ won the prestigious 'Indian NGO of the year' award. In

a nationwide search & selection by Resource Alliance.

May 2007: GOONJ‟s sanitary napkin project „Not just a piece of cloth‟ wins

World Bank’s Global Development Market Place Award. Out of 2900 entries

from across the globe, only 22 projects won the award.

July 2007: GOONJ‟s first initiative “VASTRA-SAMMAN” recognized as one of

„The Good Practices’ in Dubai International Awards.

Recognitions

2006: Win the prestigious Changemaker’s Innovation Award, the second

time, for our disaster relief initiative „RAHAT‟.

2004: Prestigious Ashoka Fellowship to Anshu Gupta, for his innovative idea

& its mass social impact.

2004: GOONJ wins Changemaker’s Innovation Award for its “SCHOOL to

SCHOOL” initiative, addressing the educational needs of resource starved

village school by forging a long term relationship between urban & rural

schools.

The GOONJ team

Contact GOONJ..

Add:- J-93, Sarita Vihar, New Delhi- 76

Office:011- 26972351,41401216

mailgoonj@gmail.com

Visit us at

www.goonj.info