Google search engine optimization marketing

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Success Secret #1

David LevesqueDec. 2011

www.WordofMobile.com

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Build Trust

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They give customers what they ask for,

which BUILDS TRUST!

TV, Radio, & Print Advertising

1% Relevant4

1. Search

2. Disp

lay

3. Con

vers

ion

Google Keyword Advertising

Is this the best we can do?5

Online Content Marketing

30%-90% Relevant6

Avatar?

1. Women2. 35-65 years old3. Within 50 miles of Saratoga Springs4. Health, Nutrition, Fitness

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1. City

2. Reach

3. Interests

4. Reach

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Google Marketing = SEO

1. Library of what customers want2. 7 Billion “wants” per month3. $4 Billion profit each year4. Free to most of its customers

Word of Mobile ...word gets around!9

Google’s Trust Structure

1. Keywords2. Title3. Description4. Content

Word of Mobile ...word gets around!10

Google Keyword Tool

1. Keyword What do customers want?

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3. Title

5. URL

4. Description

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1. Keywords

6.Ads2.Supply

Word of Mobile ...word gets around!

2. Title1. URL

3. Content

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Website Anatomy

Website Structure

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“Right-click, choose view source”

www.dancintime.comDashboard Jan 6, 2011 - Jun 5, 2011

Comparing to: Site

0

30

60

0

30

60

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

Visits

Site Usage

3,402 Visits

9,538 Pageviews

2.80 Pages/Visit

58.82% Bounce Rate

00:02:09 Avg. Time on Site

76.98% % New Visits

Visitors Overview

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25

50

0

25

50

Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2

Visitors

Visitors2,666

Traffic Sources Overview

Search Engines1,646.00 (48.38%)

Direct Traffic956.00 (28.10%)

Referring Sites800.00 (23.52%)

Map Overlay

Visits1 2,893

Content Overview

Pages Pageviews % Pageviews

/index_albany_wedding_dj.html 1,475 15.46%

/albany_wedding_dance_lesso 722 7.57%

/dance-classes-saratoga.html 683 7.16%

/albanyDJ_Father_Daughter_D 521 5.46%

/ 508 5.33%

1 Google Analytics

1.New

3. Search

2. Visitors

Google Analytics

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Home Play

BINGO!

Keywords

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Sales Funnel

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Conversion RateLocation Views Conversion Rate

Search 1,646

Home Page 918

Contact Us Page 326 35%

Sales 50 15%

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Google Likes Structure

Word of Mobile ...word gets around!4

Popular Pages

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The Magic

Begins Here!

Keywords on YouTube

4. Views

2. Title

3. Description

1. Keywords

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4. 5.4 million

1. Title

2. Views

3. Website

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Google, YouTube, Facebook, Twitter

TV, Print, PR, Viral Videos, Free Content

Website, email, phone, video, sample

Sale

Email, Facebook, Twitter, Txt Msg, Face to Face

Customer Funnel

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Aaahh....Deep Breath

Word of Mobile ...word gets around!23

Option 1. $295 SEO Research1. Review current search engine status: keywords, links, structure2. Review of three competitors3. Recommend three focused keywords

Option 2. $795 Implementation1. Option 12. Add SEO Research to your website3.Teach you how to adjust current content to improve SEO

BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter

Your Next Step...

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518-320-2613

David@WordofMobile.com

www.WordofMobile.com

Questions?

Word of Mobile ...word gets around!