Google Authorship and AuthorRank

Google Authorship and Google AuthorRank

Connect with me

ms@IMCgroup.inFacebook.com/

MrMiteshSanghvi@MrMiteshSanghvi

What is your goal?

• SOURCE

How do you begin?

What are all these ?

PATENTS

Patents Say1. Agents are information sources 2. Multiple agents have multiple content items 3. Every agent has associated digital signatures

for identification 4. The corpus of content items from multiple

agents is created 5. Score is based upon the content items

associated with the first agent by the digital signatures

Common Learnings from Patents

Get Verified• Agentship / AuthorshipBe Influential• AgentRank / AuthorRank

Google Authorship

Google Authorship

Prerequisites

Google Authorship Prerequisites

Google+ profile with complete details

Google Authorship Prerequisites

Google+ profile photo to be headshot

Google Authorship Prerequisites

Access to the domain where your posts are, or,

Google Authorship Prerequisites

Email ID of the domain where your posts are

Google Authorship

Method 1With Domain Email ID

Google Authorship Steps

Add by-line (by Mitesh Sanghvi)

in all posts

Google Authorship Steps

Visit https://plus.google.com/authorship

• Submit your Domain Email ID

• Confirm the email from Google you receive in that email id

Google Authorship

Method 2Without Domain Email ID

Google Authorship Steps

Add by-line (by Mitesh Sanghvi)

in all posts

Google Authorship Steps

Add<a href="[profile_url]?rel=author">Google</a>

somewhere in all posts

Google Authorship Steps

Add Custom Link in Contributor to Section in Google+ profile

Google Authorship

Verification

Google Authorship Verification

Structured Data Verification Tool

http://www.google.com/webmasters/tools/richsnippets

Google AuthorRank

Author Activities

Blog – Tweet – Post – Like – Share – Circle

AuthorRank Tips

Be There

Add smiling close-up Photo Add compelling Bio

Add powerful TaglineAdd Links across accounts

Add the same photo, bio and tagline

in all social media

AuthorRank Tips

Be Original

Be Original. Connect with Original

AuthorRank Tips

Be Consistent

Be Consistent. Be Regular.

Google+

Tips

• Increase your Google+ circles•Your Circles see your

content •Drive more traffic to

your site

Twitter Tips

•Tweet compelling original tweets consistently•Focus on getting

more retweets•Get focused and

interested followers

Facebook Tips

•Focus more on getting advocates

•Use media in posts

•Write Notes•Get more shares and

comments

AuthorRank Effects

What Signals Will Factor Into AuthorRank?

1.The average PageRank of an author’s content.

2.The average number of +1s and Google+ shares the author’s content receives.

3.The number of Google+ circles an author is in.

4.Reciprocal connections to other high AuthorRank authors.

What Signals Will Factor Into AuthorRank?

5. The number and authority of sites an author’s content has been published to.

6. The engagement level of an author’s native Google+ content (i.e., posts to Google+).

7. The level of on-site engagement for an author’s content (i.e., comments and author’s responses to comments)

8. Outside authority indicators (e.g., the presence of a Wikipedia page).

What Signals Will Factor Into AuthorRank?

9. YouTube subscribers and/or engagement on authored videos (speculation: multiple-attribution author markup for YouTube videos coming soon).

10.Any number of importance/authority metrics on social networks that Google deems trustworthy enough (Twitter, Quora, LinkedIn, SlideShare, etc.).

11.Real world authority indicators like published works on Google Books or Google Scholar.

Point to ponder

• It’s all about people - Focus on them• People and NOT brands can be

Authors• Become Authors and NOT

Copywriters• Focus on Social Search too

Connect with me

ms@IMCgroup.inFacebook.com/

MrMiteshSanghvi@MrMiteshSanghvi