Google Analytics Premium for Better Data-Driven Decisions With Kevin Song

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Google Analytics Premium for Better Data-Driven Decisions

June 23rd, 2015 FREE Webinar by

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A GACP and GTMCP company

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Our Speakers

Ravi Pathak (Host)Founder & CEO at Tatvicravi@tatvic.com

Kevin SongGoogle Analytics Premium ProductSpecialist at Googlekevinsong@google.com

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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What is Google Analytics Premium

For leading high performance organizations, Google Analytics Premium is changing the game, with an innovative yet familiar solution that delivers the answers you need to turn marketing insights into action and drive business results.

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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Difference between Standard & Premium Version

GA Standard

GA Premium

Data Processing & Data Export Options

Data Monthly Hit Limits 10 million per month 1 billion+ per month

Sampling Limit 500,000 sessions 50 million sessions in UI200 million sessions to Download

Data Freshness 24 – 48 hours 4 hour Guarantee (Averaging ~1 Hour)

Session/Hit Level (Raw) Data Export n/a Included. Utilizes Google BigQuery

Flexible & Customizable Reporting Features

Attribution Modeling yes Also includes: - DoubleClick Campaign Manager (aka

DFA) Display Impression and Cost Data

- Data Driven Attribution Modeling

Cross Property Roll Up Reporting n/a Included

Google Product Integrations Adwords, AdSense, Webmaster Tools, DARTSearch, Play

Store

Also includes: DoubleClick Bid Manager, DoubleClick Campaign

Manager, Google BigQuery, DoubleClick For Publishers

World Class Enterprise Support

Measurement Guidance, GA & Google Tag Manager Implementation Assistance

n/a Included

Dedicated Account Management n/a Included

Service Level Agreements

GA Reporting & Data Collection n/a 99%

GA Processing Time n/a Within 4 hours, 98% of the time

Google Tag Manager Delivery & Reporting

n/a 99%

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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Who Should Use Google Analytics Premium

● CMO● Head of Digital Marketing● Head of Digital Analytics● IT Director● Head of CRM

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Who Should Use Google Analytics Premium

• Fully Utilizing Google Analytics Standard & Need More– Hits– Custom Dimensions & Metrics– Support

• Currently using an Alternate Web Analytics Tool and want a tool that is– Easy to Implement– User Friendly– Cost Effective

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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Key Features & Applications of Google Analytics Premium

● Sampling & Speed● Custom Dimensions & Data Import● Roll-up Reporting● Custom Funnels● DoubleClick Integrations● Data-Driven Attribution● BigQuery

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Sampling & Speed

>100x Data LimitsSend in more data. Lots more.1B – 20B hits/month (vs. 10M)

Standard Premium

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Custom Dimensions & Data Import

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Roll-up Reporting

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Custom Funnels

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DoubleClick Integrations

• Remarketing lists in GA to run DBM Campaigns

• Additional DCM Reports

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Data-Driven Attribution

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BigQuery

Scalable Storage

Analyse interactivelyMash it up

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Outline

What is Google Analytics Premium

Difference between Standard & Premium Version

Who Should Use Google Analytics Premium

Questions & Answers

Key Features & Applications of Google Analytics Premium

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Q&A Round

?!

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Thank You!

Ravi Pathak ravi@tatvic.com

Kevin Songkevinsong@google.com

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