Transcript
Good Content Never DiesYour guide to repurposing content.
Feeling overwhelmed by constantly having to create content for your blog?
…and other social sites?
The answer is simple….
REPURPOSING CONTENT
WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???WHY REPURPOSE???
1. Saves Time
No need to spend time thinking of countless new blog topics.
2. Reaches Further
Easily distribute your content to different platforms.
3. Seizes New Audiences
Consumers may not see your content in its original format the first time around. You’ll be able to appeal to all viewers: visual, auditory and kinesthetic learners.
4. Bolsters The Message
It’s all about the impressions. With multiple touches, it allows for your message to sink in.
5. Boosts SEO
Adds another way to target desired keywords and build quality links.
STEPS TO REPURPOSING
1. Choose Evergreen Content
3. Pick out snippets that will be optimal to
repurpose
1. Go through your past blog and social media posts
2. Pick out content that is still timely, relevant
and performed well
You can do this by…
Creating an outline of the blog.
Making a list of the important subject matter.
Highlighting content that can be made into one-liners, such as quotes or stats.
Taking list posts and breaking them down into more detail - using each bullet as the main topic and expanding upon it.
And…Making complex/longer posts into lists.
2. Reshape Your Content
Take your snippets and decide how to repurpose it and where it will go.
• The easiest place to repurpose - you only have 140 characters!
• Use a snippet you pulled out earlier, such as a quote, stat or main point.
• Think about creating an image and adding the text, a blog title or tweetable info to it to make it more visually appealing.
• It’s best to add a link to the original content if possible.
You can repurpose your content the same way you would for Twitter.
Include images and add text if necessary – just remember to keep it short and to the point.
Create an engaging image, such as an infographic or a how-to flowchart. Summarize the content in a visual way.
SLIDESHARE
Take the outline and bullet points from the original content and add them to different slides. Don’t be afraid to use more text than usual because you won’t actually be presenting it.
Like this SlideShare example here!
POINTS TO REMEMBER
POINTS TO REMEMBER
POINTS TO REMEMBER
Repurposing is a cycle.Create new content. Repurpose it. Find a new point in the repurposed content you can blog about in the future. And so on.
Check out our sources!
SourceSource
altstudios.com
top related