Gold spot

Introducing:

The zing is back !!

PRESENTED BY :

Roll No Name

11 Bhavyesh Ashar13 Darshan15 Dipesh Thakkar17 Divya Gandhi19 Faraz Patel

Introduction

• Gold Spot was initially launched in India by Parle in 1977.

• Parle sold Gold Spot to Coca-Cola in 1993.• In spite of its wide popularity, Gold Spot was

withdrawn by Coke from the market.

SURVEY ANALYSIS

Do you drink soft drinks?

Do you Drink Soft Drinks

20

2

yes No

Which type of soft drink do you prefer?

Type of Soft Drink

8

5

9

Chart Title

Carbonated Fruit Both

What quantity do you prefer?

3

9

10

Quantity preferance

65 ml

200 ml

500 ml

What do you prefer to get the soft drink in ??

45%

14%

41%

Packaging preference Pet Bottle Glass Bottle Tetra Pack

Are you influenced by advertisement?

64%

36%

Advertisment No Advertisment

Which is your favorite fruit drink?

Maaza18%

Slice14%

Frooti41%

Real27%

Sales

Which product makes you feel value for money

Frooti25%

Maaza8%

Pepsi 25%

Thumps up 25%

Others 17%

Column2

Segmentation

Geographical DEMOGRAPHICS

• Country: India

• Metro city

• Mini metros

• AGE:- Above 15 years (Cola spot); Above 5 Years (Gold spot)

• GENDER:- male/ female.

• INCOME:- 5000 per month and above.

• EDUCATION:- primary, secondary, undergraduate, graduation, post graduation, uneducated.

• SEC:- lower middle, middle, upper middle.

Targeting

• Target customers – Adults, Youngsters, Kids• Gold spot will currently be into

Undifferentiated marketing

Positioning

• Gold spot would be positioned as a drink for aam admi mango people who would go with our tagline for that drink ‘aam aadmi aam cold drink”

• Cola drink would be positioned as refreshing and a heart touching which would go with our tagline that is ‘chill your dil’

Product line

• Gold Spot (Mango)

• Cola spot

About the product

• It is available in tetra packs and pet bottles, in variations of 200ml, 500ml, 1.2 ltr and 2.5 ltr.

• Soft drinks may lose some flavor over time so our freshness date tells consumers when the product is freshest and best in taste.

IngredientsGOLD SPOT COLA SPOT

•Water, sugar•Concentrated mango pulp•Alphonso mango pulp

• carbonated water•Sugar•Acidity regulator (E338)•Natural color (150d)•Added flavors ("natural, nature-identical and artificial flavoring substances")

Place

• Will be available in A small kirana shops, big kirana shops, general stores, super markets, Panwala Shop, Stations etc.

• Thus have one strong distribution channel to provide products to the retailers

Distribution channel

Gold

Spot

Bottler

s

Retailers

Consumers

Distributors

Retailers

Wholesaler

Retailers

Price

• Tetra pack-Rs 7• Tin –Rs 15• 600ml bottle- Rs 25• 1.2 lit bottle-Rs 35• 2.5 lit bottle-Rs 55

Pricing of Gold Spot• Tetra pack- Rs 6 • 600 ml- Rs 30• 1.2 lit bottle- Rs 45• 2.5 lit bottle- Rs 60

Pricing of Cola Spot

We are following penetrating pricing strategy as we are coming with lesser price then our competitors at the beginning.Our concept is : Lesser Margin, More Sales

Medium Includes Approx. cost

Magazines Meri Saheli, Femina, Elle India 5,58,000

Radio Radio One, Radio Mirchi, Big Fm 38,15,600

Tvc’s Star network 7,73,89,680

Tvc’s in theatre Cinimax (5 theatres) 50,00,000

Hoardings on Railway stations

Borivali, Andheri, Dadar, Churchgate 51,00,000

Entire train 12 choaches 4,00,000

Social networking sites

Facebook pages and twitter NIL

Promotional events Free sampling, mall events, Sponsorships, sport competition.

5,00,00,000

Total cost 14,22,63,280

Promotions: