Go Visual! (NCVO Annual Conference 2012)

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More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591 will help you innovate in your work.Matt Haworth and Ed Cox, Reason DigitalVisualisation is a highly effective tool that allows you to convey a lot of dense information over a much shorter period of time. Learn how you can grab your target audience’s attention in an instant and how to break down complex ideas into manageable, highimpact chunks.In this workshop you will learn how to use print and digital mediums to communicate your organisation’s impact in marketing materials, annual reports and funding bids in new and exciting ways. Regardless of your familiarity with the concept, visualisation is a powerful tool you can add to your storytelling and impact measurement toolbox.

Transcript

Go Visual! - Communicating dataMatt HaworthReason Digital

We areReason Digital www.reasondigital.com

Ed CoxReason Digital

We areReason Digital www.reasondigital.com

John Snow - Cholera map (1854)

Florence Nightingale - Coxcomb diagram (1858)

Charles Minard - Cattle Consumed in Paris (1858)

Charles Minard - Napoleon’s Russian Invasion (1861)

Why data matters

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We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

Charities are in the business of data

We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

How charities are using data

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We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

www.gatesfoundation.org/infographics

www.gatesfoundation.org/infographics

Greenpeace - How’s my fishing? (2011)

Some tools to explore

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We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

www.google.com/fusiontables

We areReason Digital www.reasondigital.com

code.google.com/p/google-refine/

We areReason Digital www.reasondigital.com

www.gapminder.org

We areReason Digital www.reasondigital.com

www.visual.ly

A plan for perfect infographics

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We areReason Digital www.reasondigital.com

We areReason Digital www.reasondigital.com

Plan

1. Have a point, and a purpose

Plan

5. Gather data & statistics

Plan

6. Choose & order your facts

7. Work this into a cohesive narrative

8. Edit this down, refine it, make it flow

Produce

9. Apply visual methods to your facts

Produce

9. Apply visual methods to your facts

Produce

9. Apply visual methods to your facts

Produce

10. Apply an interesting visual style

Produce

10. Apply an interesting visual style

Produce

11. Choose the right medium

Produce

11. Choose the right medium

Produce

11. Choose the right medium

Promote

12. Jump start the sharing process

www.reasondigital.comwww.pinterest.com

Recap

5 of 5

We areReason Digital www.reasondigital.com

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