Global Recruitment Conference: "Listening to the Conversation".
Post on 28-Oct-2014
4 Views
Preview:
DESCRIPTION
Transcript
Listening to the conversation
Employer brands: the opportunities and threats of the social media
Where are these conversations taking place? •Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Communities•Wikis, other participatory / user-
generated media•Virtual Worlds
Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.
What would be the point? d) I don’t want my recruitment ads appearing
on inappropriate personal pages e) I haven’t got the budget or the time to
manage thisf) All of the above reasons, plus another 50
there isn’t space to list
Why must organisations actively participate?
You’re already involved
Why is this stuff important?
Why do these conversations matter? •Internal morale / behaviours•Damage to your digital DNA
Why do these conversations matter? •Your brand is being defined by people
external to your organisation
•Candidates are using social spaces to validate your employer brand proposition.
Why else are social spaces important? •They offer us unprecedented
opportunities to connect and engage with talent
•It’s the future
Start listening.
So, what is the single most important thing you can start doing tomorrow?
Develop an engagement strategy
And then?
How can you use these channels to develop one to one dialogue?
• Trust your people
• Conversation not interruption • Act appropriately
Key points
In conclusion:
•Risk is outweighed by opportunity
•Develop an achievable roadmap
•Be authentic
Thanks for listening
* CarveConsulting.com/blog* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting
find us here:
top related