Transcript
Presenter: Rebecca Paget
Unwanted gifts, a thing of the past
Gift Buyers
1. Finding time to go shopping
2. Not knowing what to buy
3. Individual budget for gift
Gift Receivers
1. Unwanted gifts
Problem
Market Opportunity
Source: Commbank Report, 2012
Spending on Gifts (Christmas, Australia)
Solution
Giftling solves the problem- Contribute in seconds.- Rest assured you bought the right thing – the
thing they really wanted!- Higher value items through friend-funding!
Revenue Model
Traction • 1352 Visits to the site (763 Unique)• 70 Users (Gift Page Creators and Contributors)• 10 Gift Pages created• 6 Fully funded Gift Pages (Key Metric)• $195 Profit ($30 service fees + $165 affiliate)• 2 Customer focus groups held• 90 Facebook likes (real ones)• 20 Giftling avatars on Facebook!
Defensive position
We’re watching our competitors
Areas we can excel 1. Tailored solution for different market segments2. More complete service offering
Mathew VlandysRole: DeveloperStereotype: Geek
Cathy-Kim SewellRole: CreativeStereotype: Creative livewire
Steve MorlandoRole: Business (Online)Stereotype: “The numbers guy”
Rebecca Paget Role: Business (offline)Stereotype: “Networking Eficionado”
Team
Follow Us
Giftling.comGiftling.com/Kids
@TheGiftlings
www.Facebook.com/TheGiftlings
Unwanted gifts, a thing of the past
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