Getting Started with Gamestorming
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Ge#ng Started with
Gamestorming
January 18, 2012 @vizthinkdallas
The Elevator Pitch Game: Genera3on Phase
• Who is the target customer?
• What is the customer need?
• What is the product name?
• What is its market category?
• What is its key benefit?
• Who or what is the competition?
• What is the product’s unique differentiator?
For (customer)
who has (customer need),
(product name)
is a (market category)
that (one key benefit).
Unlike (competition),
the product (unique differentiator).
The Elevator Pitch Game: Forming Phase
h?p://sophismata.wordpress.
com/2009/03/05/monkeys-‐and-‐typ
ewriters/
Add your answers to the template and wordsmith to perfec3on…
For (customer)
who has (customer need),
(product name)
is a (market category)
that (one key benefit).
Unlike (competition),
the product (unique differentiator).
Choose Your Own Adventure:
Shredbot The idea behind my project is simple. First, Recycling is always important and if we are going to put 3D plas3c printers in every home, we are going to make mistakes with our plasRc projects. Why not reuse and Recycle those projects? Second, we are all useing so much plasRc now anyway, why not recycle it in home and reuse it as well? I have seen one filament extruder on Kickstarter, and it raised a couple of quesRons for me, "How are we going to reduce plasRc bo?les and other plasRc consumables into pieces small enough to place easily into an extruder, and make it easier to store?”
The answer..........>>>>>The Shredrbot<<<<<
OCULUS Oculus is a remote controlledt robot consisRng of an adjustable frame that holds a variety of small laptops (aka netbooks), complete with powered wheels and a RlRng periscope for the laptop's built-‐in webcam. It has easy-‐to-‐install, open source control so_ware, and you can control it over the internet using any PC web browser, iOS or Android device.
• Telepresence: 2-‐way audio and video
• Remote surveillance: leave the robot running for weeks while you're away from the home or office
• Flexible Robo3cs PlaKorm: open source Java so_ware, open-‐hardware Arduino compaRble microcontroller
• Best used on smooth, hard floors
SketchChair SketchChair is a free, open-‐source so_ware tool that allows anyone to easily design and build their own digitally fabricated furniture.
The goal for this project is not just to complete the so_ware and release the source code, but also to build an online community of people creaRng, sharing and ediRng designs.
Within the program, users will be able to upload chairs they have created, which will then go on display at SketchChair.cc. Any of these chairs can then be downloaded and edited, allowing chair designs to evolve as users conRnually refine and modify them. In this way we hope that SketchChair will be like an open-‐source Ikea store, filled with customisable products!
The Elevator Pitch Game: Genera3on Phase
• Who is the target customer?
• What is the customer need?
• What is the product name?
• What is its market category?
• What is its key benefit?
• Who or what is the competition?
• What is the product’s unique differentiator?
For (customer)
who has (customer need),
(product name)
is a (market category)
that (one key benefit).
Unlike (competition),
the product (unique differentiator).
The Elevator Pitch Game: Forming Phase
h?p://sophismata.wordpress.
com/2009/03/05/monkeys-‐and-‐typ
ewriters/
The Speed Boat Game
h?p://www.wanderinggoblin.com/2009/06/09/a-‐bear-‐with-‐a-‐machine-‐gun-‐riding-‐a-‐shark/
The Speed Boat Game
• Everyone gets a sRcky note pad & sharpie
• Everyone has 5 minutes to write AMAP:
– What events / elements will propel the project to success?
– What events / elements will deter the project’s success?
– What events / elements will cause the project to fail outright?
• Everyone stop wriRng and place your sRckies in the appropriate zone on the whiteboard
The Speed Boat Game
The Speed Boat Game
h?p://www.wanderinggoblin.com/2009/06/09/a-‐bear-‐with-‐a-‐machine-‐gun-‐riding-‐a-‐shark/
The Speed Boat Game
• Everyone gets a sRcky note pad & sharpie
• Everyone has 5 minutes to write AMAP:
– What events / elements will propel the project to success?
– What events / elements will deter the project’s success?
– What events / elements will cause the project to fail outright?
• Everyone stop wriRng and place your sRckies in the appropriate zone on the whiteboard
• Have the moderator analyze the results by grouping like-‐items and twin-‐items (same issue stated as both posiRve and negaRve)
• Discuss the results and divide the main ideas into risks (may happen) and issues (100% chance will happen)
Get More Gamestorming
• Blog gogamestorm.com • Book amazon.com • App iOS App Store • Twi?er #gamestorming
• Want more #vizthink in general? • Follow @davegray & @sunnibrown • You could even follow me @kraemer and @vizthinkdallas for more.
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