Getting Started with business social networking

Getting Started with Internal Social Networking (cc) Lee Bryant, Headshift, December 2008

international social software consulting & development group who apply emerging tools and ideas to thereal-world needs of organisations:

consulting & engagementprototyping and experimentationdevelopment and integration

On the outisde, Web 2.0 brought a

Cambrian explosion of innovation.

Emerging tools are subject to

such rapid, large scale feedback

that they evolve very quickly

Similarly, we are now seeing the

consumerisation of enterprise IT,

which has the potential to rescue

people trapped in a world of

1990’s tools based on

management theory from 1911

modern corporations bear the imprint

of various stages of development

Weberian bureaucracy Industrial Revolution Taylorism

enterprise IT has adopted very old

organsational models and metaphors

Control is expensive; trust is cheaper

Control is expensive; trust is cheaper

From managing ‘content’ to

supporting knowledge flows

KM = Capture, Manage, Store, Deliver

But : most important content is people

E2.0 = Feeds, flow and fluid navigation

Focus on the individual, not the firm

People are, on the whole, not evil

We can use people power to organise

information and negotiate meaning

Sharing mediated by Social Networks

Creating signals of relevance, tags, trails

(cc) http://www.flickr.com/photos/yuan2003/403643949/

social networks + weak ties = an

organisational immune system

where to begin?

Basic feature set quite simple:! Adaptive personal profiles! Ability to manage contacts! Status and presence updates! Social bookmarking / sharing

Lightweight Social Interface

IT

Clients

Firm

Markets

Wiki

RSS

Blogs

Vodcasts

Personalised Start Page

Tagging

Podcasts

Try to add value to existing IT systems

Sui

Collaborating

Sui

Writing

Sui

Reading

Some tools for biz social networking

Sui

All-in-one

Sui

Sharing

Sui

Messaging

Social reading and writing

Social Search & Expertise location

Social networking for collaboration

anyone can leave you a message! just like Facebook

My Network: people i know in my firm

My Network: people I know client-sideOwnership of public profile

Social networking with key clients

Universal messaging (Internal Twitter)

Harness attention / network metadata

adoption strategies

Have a grown up ‘risk’ conversation

Have a grown up ‘risk’ conversation

http://dilbert.com/comics/dilbert/archive/dilbert-20071116.html

Start with your existing directories

Creating flow: email to RSS transitions

Creating flow: email to RSS transitions

Evolving role of the Info Professional

focus on clear business use cases...

This is not just a new market for tools -

people need ‘situated’ solutions

Vital to address ‘in the flow’ use cases

It is not just about software,

although the market for that is big...

The customer is the person,

not the IT department

Getting

Started with

Internal Social

Networking

Lee Bryant

image creditsFlickr Photo Download: rows and rows

Flickr Photo Download: IBM System 360

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Mark Jones

Victoria Peckham

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Rod Boothby

Jessica Wittebort

Lee Bryant

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