Getting Published in Apple News...Getting Published in Apple News Intro to News Set up Your Channel in News Publisher RSS Overview ... Apple Seed Weekly. Best practices Apple News

Media #WWDC16

Session 502

Getting Published in Apple News

Ryan Griggs Apple News

AgendaGetting Published in Apple News

Intro to News

Intro to NewsSet up Your Channel in News Publisher

Intro to NewsSet up Your Channel in News Publisher RSS Overview

Intro to NewsSet up Your Channel in News Publisher RSS OverviewApple News Format

Intro to NewsSet up Your Channel in News Publisher RSS OverviewApple News FormatHow to Publish Articles in News

Intro to NewsSet up Your Channel in News Publisher RSS OverviewApple News FormatHow to Publish Articles in NewsMonetize

Intro to NewsSet up Your Channel in News Publisher RSS OverviewApple News FormatHow to Publish Articles in NewsMonetizeAnalytics and Insight

Intro to NewsSet up Your Channel in News Publisher RSS OverviewApple News FormatHow to Publish Articles in NewsMonetizeAnalytics and InsightStrategies for Success

Intro to News

Apple News Format

What is a channel?

ChannelApple News

Your home in Apple News

ChannelApple News

Your home in Apple NewsMagazine, newspaper, blog

ChannelApple News

Your home in Apple NewsMagazine, newspaper, blogCustomizable

ChannelApple News

Your home in Apple NewsMagazine, newspaper, blogCustomizableYou can create more than one

ChannelApple News

Your home in Apple NewsMagazine, newspaper, blogCustomizableYou can create more than oneRSS or Apple News Format

ChannelApple News

Your home in Apple NewsMagazine, newspaper, blogCustomizableYou can create more than oneRSS or Apple News FormatLinkable

Set up Your Channel in News Publisher

News Publisher

FeaturesNews Publisher

Set up and configure channels

Set up and configure channelsAssign roles

Set up and configure channelsAssign rolesView analytics and set up reports

Set up and configure channelsAssign rolesView analytics and set up reportsDeliver and manage content

Set up and configure channelsAssign rolesView analytics and set up reportsDeliver and manage contentCreate Apple News Format articles

A few tips before you sign upNews Publisher

Consider who will manage the account

Consider who will manage the accountUse a real email address that you own

Consider who will manage the accountUse a real email address that you ownInternational distribution

Apple Seed Weekly

SetupApple News

Sections

SetupApple News

SectionsChannel logo

SetupApple News

SectionsChannel logoCover image

Top Stories Red Delicious Honeycrisp

Group your articles by type

Group your articles by typeUse only the sections you need

Group your articles by typeUse only the sections you needKeep section names short

Group your articles by typeUse only the sections you needKeep section names shortFirst section is always default

Group your articles by typeUse only the sections you needKeep section names shortFirst section is always defaultFor You from first section

Best practicesChannel Logo

Horizontal text on one line

Horizontal text on one lineUse a transparent background (no fill)

Horizontal text on one lineUse a transparent background (no fill)Do not use photos

Horizontal text on one lineUse a transparent background (no fill)Do not use photosMax aspect ratio: 10:1

256–2560256

Horizontal text on one lineUse a transparent background (no fill)Do not use photosMax aspect ratio: 10:1©, ™ and ® not recommended

256–2560256

Horizontal text on one lineUse a transparent background (no fill)Do not use photosMax aspect ratio: 10:1©, ™ and ® not recommendedAvoid promotional text or URLs

256–2560256

In For YouChannel Logo

Best practicesCover Image

600 x 600 px

600 x 600 pxStatic cover

600 x 600 pxStatic cover Dynamic cover

Apple News Format RSS

When to considerRSS

Existing RSS feed and website

When to considerRSS

Existing RSS feed and websiteAs a first step toward Apple News Format

FeaturesRSS

Image, headlines, excerpt

FeaturesRSS

Image, headlines, excerptArticle preview page

FeaturesRSS

Image, headlines, excerptArticle preview pageApple hosts RSS excerpt

FeaturesRSS

Image, headlines, excerptArticle preview pageApple hosts RSS excerptPublisher hosts web page

Best practicesRSS

Make the preview full and enticing

Best practicesRSS

Make the preview full and enticingUse long-form (full text) RSS

Best practicesRSS

Make the preview full and enticingUse long-form (full text) RSSAvoid links to unrelated content

Best practicesRSS

Make the preview full and enticingUse long-form (full text) RSSAvoid links to unrelated contentUse built-in social network features

Best practicesRSS

Make the preview full and enticingUse long-form (full text) RSSAvoid links to unrelated contentUse built-in social network featuresOptimize for Safari on iOS

Best practicesRSS

Make the preview full and enticingUse long-form (full text) RSSAvoid links to unrelated contentUse built-in social network featuresOptimize for Safari on iOSProvide a dedicated point of contact

Add RSS from Beginning

Add RSS step by step

UPDATE TO MATCH EARLIER SECTIONS

Apple Seed Weekly

UPDATE TO MATCH EARLIER SECTIONS

Apple Seed Weekly

Apple News Format

FeaturesApple News Format

Robust CDN

Robust CDNRich analytics

Robust CDNRich analyticsAutomatic optimization for each device

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization tools

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunities

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunitiesBuilt-in cross promotion

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunitiesBuilt-in cross promotionAnimations, parallax, galleries, video, etc.

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunitiesBuilt-in cross promotionAnimations, parallax, galleries, video, etc.Dynamic text sizing

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunitiesBuilt-in cross promotionAnimations, parallax, galleries, video, etc.Dynamic text sizingAccessible

Robust CDNRich analyticsAutomatic optimization for each deviceSimple monetization toolsEditorial feature opportunitiesBuilt-in cross promotionAnimations, parallax, galleries, video, etc.Dynamic text sizingAccessibleDeliver via API and plug-ins

Apple Seed Weekly

MAKE ANF VERSION

Apple Seed Weekly

Best practicesApple News Format

Use appropriate subject matter

Use appropriate subject matterDon’t publish marketing material, etc.

Use appropriate subject matterDon’t publish marketing material, etc.Take advantage of Apple News Format capabilities

Use appropriate subject matterDon’t publish marketing material, etc.Take advantage of Apple News Format capabilitiesUse analytics to your advantage

Use appropriate subject matterDon’t publish marketing material, etc.Take advantage of Apple News Format capabilitiesUse analytics to your advantageMonetize

How to Publish Articles in News

Web Authoring

Apple News API

Plug-ins

Web Authoring

Apple News API

Plug-ins

Web authoring best practicesNews Publisher

Choose a striking cover image

Choose a striking cover imageUse a consistent methodology for font and themes

Choose a striking cover imageUse a consistent methodology for font and themes Include images throughout article

Choose a striking cover imageUse a consistent methodology for font and themes Include images throughout articleUse pull quotes and embedded links

Web Authoring

Apple News API

Plug-ins

Apple News APINews Publisher

RESTful HTTP API

RESTful HTTP APIMedium-large publisher with existing CMS

RESTful HTTP APIMedium-large publisher with existing CMSRead, list, create, update, and search functions

RESTful HTTP APIMedium-large publisher with existing CMSRead, list, create, update, and search functionsPlug-in support

RESTful HTTP APIMedium-large publisher with existing CMSRead, list, create, update, and search functionsPlug-in supportAttend the labs!

Web Authoring

Apple News API

Plug-ins

Monetize

MonetizationApple News Format

Publisher ad inventory• Your channel• In articles• Between articles

Keep 100% of revenue when publisher sells

Keep 100% of revenue when publisher sellsKeep 70% when Apple backfills

Keep 100% of revenue when publisher sellsKeep 70% when Apple backfillsAvailable for articles delivered via Apple News API

Standard

Double

MediumRectangle

Interstitial

Native

Monetization best practicesApple News Format

Avoid common mistakes

Avoid common mistakesEnable backfill and sell your own ads

Avoid common mistakesEnable backfill and sell your own adsMinimize exclusions on channels

Avoid common mistakesEnable backfill and sell your own adsMinimize exclusions on channels Experiment with larger ad formats

Avoid common mistakesEnable backfill and sell your own adsMinimize exclusions on channels Experiment with larger ad formatsConsider video preroll

Analytics and Insight

AnalyticsApple News Format

Provides insight into content performance

Provides insight into content performanceAnalytics dashboard

Provides insight into content performanceAnalytics dashboardCSV download for power users

Provides insight into content performanceAnalytics dashboardCSV download for power usersAnalytics are only available for Apple News Format

Apple Seed Weekly

Strategies for Success

Helping your channel succeedApple News

Link to your channel

Link to your channelPromoted articles

Link to your channelPromoted articlesCanonical URLs

Link to your channelPromoted articlesCanonical URLsVisit the marketing guidelines page

Apple Seed Weekly

Canonical URLsApple News

https://apple.news/articleid

https://apple.news/articleidOriginal link to web page

https://apple.news/articleidOriginal link to web pageFalls back to canonical URL on pre-iOS 9, non-iOS, and desktop

Apple Newshttps://apple.news/AdnpFrwjdR7KpZYN2vX5UDw

Canonicalhttp://www.wired.co.uk/magazine/archive/2013/06/feature-bio-crime/the-bio-crime-prophecy

Best practicesApple News

High-quality writing

High-quality writingHigh-resolution images and galleries

High-quality writingHigh-resolution images and galleriesRich text and pull quotes

High-quality writingHigh-resolution images and galleriesRich text and pull quotesAnimation, parallax

High-quality writingHigh-resolution images and galleriesRich text and pull quotesAnimation, parallaxUse apple.news when linking

High-quality writingHigh-resolution images and galleriesRich text and pull quotesAnimation, parallaxUse apple.news when linking• Use canonical URLS

Consistent publishing cadence

Rewarding great contentApple News

Top StoriesFeatured StoriesExploreRecommended in For YouApple News Twitter accountWeekly email

SummaryGetting Published in Apple News

Sign up for Apple News Format

Sign up for Apple News FormatCreate a channel

Sign up for Apple News FormatCreate a channelPublish articles

Sign up for Apple News FormatCreate a channelPublish articles• Set up your CMS with Apple News API

Sign up for Apple News FormatCreate a channelPublish articles• Set up your CMS with Apple News API• Download and set up a plug-in

Sign up for Apple News FormatCreate a channelPublish articles• Set up your CMS with Apple News API• Download and set up a plug-in• Author in News Publisher

More Information

https://developer.apple.com/wwdc16/502

Related Sessions

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Apple News Lab Graphics, Games, and Media Lab A Friday 3:00PM

Getting Published in Apple News...Getting Published in Apple News Intro to News Set up Your Channel in News Publisher RSS Overview ... Apple Seed Weekly. Best practices Apple News

Documents

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Apple II - Dow Jones News & Quotes Reporter, 1980

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