Getting Digital Ready: I Love APIs 2014 CEO Keynote

Post on 27-Nov-2014

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I ♥ APIs 2014 kicked off with Chet Kapoor’s keynote. Chet talked about how businesses get digital ready. But more than that, he spoke to how businesses need to become adaptive digital businesses. He defined a digital business as one that increases profits by increasing the use of digital assets. Business have to be adaptive to survive. Chet defines APIs as the price of entry to the digital world, and he argued that the second big step toward digital success is how well a business gleans value from big data.

Transcript

GET » DIGITAL READY

Our diverse attendees have a lot to learn from each other

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Digital Ready

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What is a digital business?

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Digital businesses increase profits by expanding their use of digital assets

use new touch points to reach more

customers

create new partnerships

personalize customer journey

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You have to be adaptive to survive

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The world is moving fast

US Smartphone Market Share by Platform

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10%

20%

30%

40%

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Source: ChangeWave, BI Intelligence, IDC, Apigee Institute analysis

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20%

30%

40%

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Apigee Customers Lead The Pack

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Getting Digital Ready

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A paradigm shift in how we do things

moredata

explosionof devices (APIs)

What’s changing in the world of technology

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Digital requires the right foundation

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Digital value chain

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prescription api

balance reward api

Walgreens

Customers who engage with Walgreens in person, online, and via mobile apps spend 6 times those that only visit the stores

QuickPrints api

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Swisscom

Digital is changing the very DNA of the company

More than 120 APIs exposed to developers

Embracing APIs and Big Data

Expanding the digital value chain

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Independence Blue Cross

Huge reduction in Medicare complaints

6x more effective than traditional approaches

Transformation from reactive to proactive customer service

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Kaiser Permanente

Largest US managed care organization with 9 million members

Interchange empowers developers to build new experiences 

Merging APIs and data in wearables

Getting People Ready

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business IT developers

Business Appoint a C-level

digital leader

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ITMaster “two-speed” IT

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DevelopersInnovate and iterate by understanding the customer journey using Analytics

It’s a big shift, but you can take the first step

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Delivers products that make every business a

digital business

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Embrace the art of the possible

Become adaptive

Thank you

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Section head slide

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Digital Transformation: From Project to Platform

Abhi Dhar: CTO, WalgreensJin Lee: Senior Managing Director, Accenture MobilityDan Raju: CEO, Tradier

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