Get your POS production model right: prevent brand erosion

Part 2

Preventing the erosion of your luxury beauty brand’s identity

Choose the right production model for point-of-sale materials

To maintain brand consistency globally, luxury beauty brands need tight control over all their point-of-sale materials.

Luxury beauty brands are especially vulnerable because the production of POS materials can be hugely complex.

Multiple markets, multiple POS formats and multiple teams all contribute to POS complexity

Seasonal promotions add to the challenge of maintaining brand consistency and experience through the retail environment.

Angela Ahrendts C E O , B u r b e r r y , 2 0 0 6 - 2 0 1 4

I don’t want to be sold to when I walk into the store...Build an amazing brand experience and then it will just naturally happen.

“

Both central and local production models offer significant commercial advantages.

Central production offers Brand control

Production quality assured

Spend visibil ity

Local production offers Quick response to commercial

opportunities

Know the local market

How can a brand ensure they benefit from both models?

Training

Processes to evaluate suppliers

Regional warehouses

Interactive cloud-based platform

A cloud based solution provides suppliers, local and central teams access to real time information

Are you using the right production model?

Download the white paper to learn more Are you using the right production model?

Download the white paper to learn more

If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143

edwige.riou@proprocure.co.uk www.proprocure.co.uk

If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143

edwige.riou@proprocure.co.uk www.proprocure.co.uk

We help companies simplify the way they buy and sell. Our easy-to-use online platform, Geneus, simplifies processes and enables people to work together more effectively. Geneus ensures more spend comes under management and teams are more productive by making it easier for employees to buy from approved suppliers.