GET UP TO SPEED WITH PROGRAMMATIC - IAB Ireland · iab . €526 BILLION OF THE EU ECONOMY BENEFITS FROM DIGITAL ADVERTISING datadrivenadvertising.eu HOW IMPORTANT DATA-DRIVEN ADVERTISING

GET UP TO SPEED WITH PROGRAMMATIC

@iabireland

#programmatic

Mobile and Video: The Brand Opportunity

Thursday 26th October, 8.30 to 1.30pm

Guinness Storehouse

Tickets from iabireland.ie

Digital Comes of Age

Evelyn Peters, Nielsen

Suzanne McElligott, IAB Ireland

Tuesday, 17th October, 8.15 - 10.00

Hosted by: Core Media

Tickets from aai.ie

GET UP TO SPEED WITH PROGRAMMATICAGENDA:

@iabireland

#programmatic

De-Mystifying ProgrammaticBen Staves, Head of Programmatic, Maximum Media

Network

Local v Global TrendsShasta Mir, Head of Programmatic, Independent News

& Media

The Golden Rules of Programmatic for Brands Gawain Owen, Digital Strategy Director, Jellyfish

Short Comfort Break - take-away tea / coffee

Finding the BalanceGiorgio Vildacci, Product Marketing Manager EMEA,

Quantcast

Roadmap to a great programmatic Strategy Fabrizio Di Martino, Director Digital Marketing, IHG

Panel - Q&A

Moderated by: Ian Maxwell, Converge Digital

Panellists: Dave Lenny, Amnet Group

Doug Farrell, DMG Media Ireland

Ronan O’Loughlin, Digitize