Transcript
Center for Sustainable Destinations
tourism pays to protect … not destroy
Center for Sustainable Destinations
27M
40 %70%
Center for Sustainable Destinations
SEGMENT SIZE
Apathetics6%
Outdoor Sportsmen3%
Self-Indulgents14%
Wishful Thinkers
Good Citizens17%
Urban Sophisticates
Geo-Savvys21%
Traditionals6%
Percent of the 13.6 million U.S. adults who traveled internationally 3+ times in the past 3 years
Center for Sustainable Destinations
Center for Sustainable Destinations
The Geotourism Charter
A set of principles to promote sustainable tourism and enlightened destination stewardship.
Center for Sustainable Destinations
Geotourism Principle
1
Integrity of place:
Sustain and enhance geographical character
Center for Sustainable Destinations
Geotourism Principle 2
• International Codes
Adhere to global code of ethics
Center for Sustainable Destinations
Geotourism Principle 3
• Market Selectivity
Distinctive Character
VS.
Center for Sustainable Destinations
Geotourism Principle 4
• Market Diversity
Full range of food and lodging
Center for Sustainable Destinations
• Tourist SatisfactionPersonal experience creates a migrating story
Geotourism Principle 5
Center for Sustainable Destinations
Geotourism Principle 6
• Community involvement Base tourism on community assets
Center for Sustainable Destinations
Geotourism Principle 7
• Community benefit Encourage small business strategies and upward employment mobility
Center for Sustainable Destinations
Geotourism Principle 8• Promote destination appeal:
Protect natural habitats, heritage sites, aesthetics, culture; avoid overcrowding
Center for Sustainable Destinations
Geotourism Principle 9
• Land use Avoid sprawling, excessive development contain high-density affordable housing
Center for Sustainable Destinations
Geotourism Principle 10
• Conservation of resources
Promote environmental management plans
for energy, pollution, lighting, etc.
Center for Sustainable Destinations
Geotourism Principle 11
• Planning: Balance short-term economic needs against long-term enhancement of geographical character
Center for Sustainable Destinations
Geotourism Principle 12
• Interactive interpretation Engage both visitors & hosts in local learning
Center for Sustainable Destinations
Sustain Your Geotourism Assets
Protect the tourism product: Protect the tourism product: The placeThe place!!
Center for Sustainable Destinations
A Geotourism Strategy
• Identify• Sustain • Develop • Market
geotourism assets
Center for Sustainable Destinations
Identify Geotourism Assets
Center for Sustainable Destinations
Sustain
Center for Sustainable Destinations
Develop Geotourism Assets
Center for Sustainable Destinations
Market
Center for Sustainable Destinations
The geotourism test:The geotourism test: Are we sustaining or Are we sustaining or enhancing the unique enhancing the unique quality of our place?quality of our place?
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