Transcript
Geolocation The Next Big
August 27, 2010
@JoSanKu
The Next Big
Services
Money
Ecosystem
Strategy
Paris Hilton
http://www.slideshare.net/vicchi/almost-everything-you-ever-wanted-to-know-about-geo-with-woeids
Hilton, Paris
Paris Hilton @ Hilton, Paris
My Geolocation Apps
Geolocation Apps
6,000 Geolocation iPhone Apps40~50% of All Apps With Geolocation Attribute
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
Daum Mobile Map App.
다음 - 김지현님 자료 중http://www.etnews.co.kr/news/detail.html?id=201006100292
Daum Map
Web Meets WorldOffline = Online: Life
web squared
SOCIAL
REALTIME
GEOLOCATION
web2
web2.0web1.0
1990 2005 2010 2013
Mobile web2.0 = Web Squared
Who/What+When +Now Here
Quality as well as Quantity
Next Big Thing
New Market, Green Ocean
Geolocation Services
http://www.telecomcircle.com/2009/06/introduction-to-lbs/
Dennis Crowley
SocialSNS: Communication & Conversation
GameCompetitionChallengeReputationReward
LocalLocal InformationLife Logging
Funny
Informative
Friendly
Free Crowd Marketing
1
2
Checkin
Engagement
3 Reward
Mayor Specials
Dashboard for Owner
Foursquare Apps
Foursquare Phenomenon• Geolocation Check-in• Convergence and Network Effect
• SNS, Game, location, POI, Review• Online, Offline: Social Media for Real
Life• Customers + SME: Casual Social
Marketing• Revenue Models• Social Objects: People, Book, Songs• Foursquare Platform, Ecosystem,
Economy
Twitter GeolocationEnable More Offline Interaction
Augmented RealityRedefinition of Location & Space
BumpGeolocation Transaction: Business Card, Money, Video, Interest
YelpSocial Local Service: Users’ Review
CP
Solution Providers
4.8M SOHO and SME
Advertisers
Users
Social Graph,
POI, Review
Mobile Apps and Open Services
LocalStory, Yelp in Korea
Facebook Places
Facebook PlacesBrings Geolocation into MainstreamSocial Web, Now GeoSocial Web
Geolocation of The Internet of Things
Data to Value?Social, RealTime, Geolocation
Money: Revenue Models
http://www.penn-olson.com/wp-content/uploads/2010/05/go-geolocation-r7.png
Clickthrough
15%~25% vs.1%
Ad
Search
CouponMarketing
Loyalty
RewardSponsorship
GIS/Map/POI
Advertising
Devices
Mobile Carriers
Users
SNS/Portals
Platform and Ecosystem
GeolocationDevelopers
Geolocation Value Chain
http://www.telecomcircle.com/2009/06/introduction-to-lbs/
12 Key Developments Fueling Geolocation Innovation
Apple?In Korea?
Hope ?
• Creative Copy• Crowdsourcing • Convergence for Smart Life: Look Around
• Meshup• Data, Not Only App. or Services
• Balancing Privacy and Publicacy
• Money within 6 Months• Learning by Doing
Strategy
• Privacy and Security• Still Niche Market, Mobile Device Constraint
• Accuracy and Coverage of Positioning
• Revenue Models• No Open Platform• RegulAtiOn (?)• Data to Value
Challenges
Tweet or Checkin @Pusan+
Single+
House at Seoul
How Soon?
2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Geolocation
Social
Opportunity
Mobile Web2.0
Offline (with Online) > Online
Local Ad > Global Ad
iPhone/Apple
Skype
TGIFs: We, Audience
Local, Location…Our Life
Before After
Power to the People
@JoSanKu
1994, Texas
3D Campus Map
2000, California
IP Geolocation
2002
Privacy & Security
+$4MM
2009, Seoul
Social Local Service & Platform
1999, Seoul
3 Patents
2010, Seoul
gSNS, Geolocation Social Web
Geolocation @JoSanKu
top related