Transcript
Genetic Risk Communication (GRC)
Wouldn’t you want to know?
Will Riddle
5 Things every Comm. Student should want to know about
GRC
Genetic Risk Communication is the exchange of information
About… Nature Magnitude Significance
Control Genetically Transmitted Disorders
of
Genetic Risk Communication
can
increase
uncertainty
Genetic Risk Communication
can decrease
uncertainty
We’re talking . . .
Probability
The ears? The ears?
What’s the probability?
Challenge
The effective communication
of genetic risk
BIGGEST
Effective GRC
Relevant
Accurate
Understood
Trustworthy
Reduces health risks
Results in adopted recommendations
BROADER than genetic counseling
Who Uses Genetic Risk
Communication?
Healthcare ProfessionalsGeneral Physicians
Pediatricians Nurses Lab Technicians
Midwives Genetic Counselors
Communication ScholarsResearchers & Healthcare Worker Educators
Government Agencies
Healthcare Organizations
Healthcare Institutions
Insurance Companies
Mass Communica
tors
The MediaPublishers
Fastest growing area of scholarship
within NCA
The field is growing…
Someone has to explain the risk.
Need a niche?
You know . . . A career path?
.
Think of the challenges.
Social
Psychological
and
Ethical
Current Criticism Theory does not inform practice.
Best Tools: Words vs. Numbers
Poor journalistic coverage
The Human Genome Projectidentified 6000+ genetic
disorders.That’s a whole
lotta’ risk
communicatin’.
Comm. Majors!
Who You Gonna’ Call?
Photo Credits•
http://www.flickr.com/photos/amulonphotography/6828842524/http://www.flickr.com/photos/ezakicoo/4562211275/http://www.flickr.com/photos/kankan/151672217/http://www.flickr.com/photos/kyz/3340435836/http://www.flickr.com/photos/takomabibelot/3148877959/http://www.flickr.com/photos/atbartlett/2432704579/http://www.flickr.com/photos/ateabutnoe/6113708317/Jessie Cohen-http://nationalzoo.si.edu/Animals/PhotoGallery/SmallMammals/11.cfmhttp://www.flickr.com/photos/library_of_congress/5019792953/http://www.flickr.com/photos/besz/3250345372/http://www.flickr.com/photos/tinfoilraccoon/5595023545/http://www.flickr.com/photos/serendipity_photography/6258703090/http://www.flickr.com/photos/dullhunk/6097248541/http://www.flickr.com/photos/proimos/6870109454/http://www.flickr.com/photos/susansimon/2449172921/http://www.flickr.com/photos/ilamont/4328628207/http://www.flickr.com/photos/evanforester/6799135636/http://www.flickr.com/photos/creativecomputer/261445720/http://www.flickr.com/photos/photographybyani/3066668257/http://www.flickr.com/photos/stevendepolo/4605621230/
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