GEM Get Social - Social Media PDF
Post on 18-May-2015
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Get Social!Live and Virtual Networking
Amani Channel & Selah Abrams
What is Social Networking?
• so·cial [soh-shuhl] adjective
seeking or enjoying the companionship of others; friendly; sociable; gregarious.
• net·work·ing [net-wur-king] noun
a supportive system of sharing information and services among individuals and groups having a common interest.
Why Network?
• Keep in touch with people
• Re-connect
• Make new connections
• Professional
• Casual
How Do We Connect?
• Social Groups
• Professional Organizations
• Events
• Conferences
• ONLINE!
Building your Online Network
• Blog
• YouTube
• G+
• Niche Communities
Blog/Website
• The home of your brand/service
• Updatable in chronological order
• Provide regular updates
• Link to others
• RSS
• Blogger/WordPress/Self-Host
• Network for professionals
• Complete your profile w. recommendations
• Join groups
• Engage in conversations
• Answer questions
• Share content
• Personal/Business
• Pages
• Applications
• Status Updates
• Share photos/video
• 140 charater conversations
• Follow people of interest
• Share content relevant to your brand
• Talk to people
• ReTweet
YouTube
• #2 Search Engine
• Post regularly
• Title, and tag all videos
• Encourage conversations
• Keep videos short
• Link to main website/blog
Google+
• Google’s new network
• Just went public
• Create circles based on relationships
• Comment and talk to people
• Share links, pictures, videos
• New and growing
Best Practices
• Have goals and objectives
• Develop a strategy
• Listen (Google Alert)
• Be patient
• Be yourself
• Share knowledge
• It’s not about me. It’s about we.
Links
• www.socialmediaexaminer.com
• www.socialmediaexplorer.com
• www.mashable.com
• www.techcrunch.com
• Books: Crush It: Gary Vaynerchuk
• Social Media 101: Chris Brogan
Get Social!Real and Virtual Networking
Amani Channel & Selah Abrams
amani.channel@gmail.com(404) 213-2121
selah.abrams@gmail.com(404) 660-4561
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