Transcript
April 2012
GB TGI 2012 Q2 QUESTIONNAIRE CHANGESTGI DATA IN ACTION
LONDON OLYMPICS & PARALYMPICSTICKETS
“I have Olympic tickets” 542,000
“I have Paralympic tickets” 130,000
Source: GB TGI 2012 Q2Base: All Adults (October – December 2011)
MOBILE & TABLET APPLICATIONSMEDIA APPS
More than 14 million people have downloaded an app to a MOBILE PHONE in the past year
Source: GB TGI 2012 Q2Base: All App Downloaders 15+
More than 2.5 million people have downloaded an app to a TABLET in the past yearTop Media Produced
Apps (by Vertical %)
Mobile21%
Tablet40%
TV Apps
Mobile11%
Tablet15%
Radio Apps
Mobile14%
Tablet31%
National Newspaper Apps
Mobile9%
Tablet23%
Magazine Apps
MOBILE APP DOWNLOADERSTOP APP TYPES
Source: GB TGI 2012 Q2Base: All App Downloaders 15+
Social Networking(Twitter, Facebook...) 60%
Entertainment (Games, digital books...) 61%
News / Weather(Newspaper apps etc...) 49%
Maps(Road Maps, Sat Navs...) 40%
TABLET APP DOWNLOADERSTOP APP TYPES
Source: GB TGI 2012 Q2Base: All App Downloaders 15+
Entertainment (Games, digital books...) 85%
Social Networking(Twitter, Facebook etc...) 59%
News / Weather(Newspaper apps etc..) 65%
Music(Spotify, Radio Streaming etc...) 55%
NEW LIFESTYLE STATEMENTSSOCIAL / POLITICAL
“There is more aggression in society than there used to be”
73%
“I feel intimidated by groups of young people” 26%
Source: GB TGI 2012 Q2Base: All Adults (October – December 2011)
FEMALE PERFUMESNEW BRANDS
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