Gastcollege HvA - Hogeschool van Amsterdam
Post on 26-Jun-2015
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Gastcollege over hoe online marketing in de praktijk wordt toegepast. De besproken onderdelen zijn SEO, Adwords en websites maken in Wordpress.
Transcript
Online marketing working environment
About me@MirandaGahrmann
Servicesby SEO Search
Acquisitionnew customer
1. Website2. On-site SEO3. Adwords4. On- & off-site SEO
1. Discuss workflow 2. Wish list3. Customer sends content4. Proposal templates5. Installation 6. Content at the website
Website creationWordPress
1. Keyword analysis 2. Content optimisation3. Technical SEO aspects4. Add relevant pages
On-site SEOSEO workflow
AdwordsSearch
1. Keyword analysis 2. Account structure3. Adwords Editor4. Exact vs Phrase5. Optimisation
Off-site SEO
Conflicts
Guidelinesto prevent stress
1. No tight deadlines2. Be realistic3. Do work you like
Questions?
@MirandaGahrmannmiranda@seo-search.nl
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