Gaming in the Real World: Alternate Reality Games in Libraries

Doug Baldwin

Cranbury Public Library

NJLA Annual Conference 2011

Gaming in the Real World

Using Alternate Reality Games to Promote Your Brand,

Services, and Collections

What is an Alternate Reality Game (ARG)

http://www.flickr.com/photos/cycus/3802687683

Older traditions… newer models

http://www.flickr.com/photos/sushiesque/5568696809

The Ingredients

http://www.flickr.com/photos/ebarney/5302400250

EndGame

PuzzlesClues

ChallengesLive Events

The rabbit hole(s)

ARG Anatomy 101

http://www.flickr.com/photos/tslac/3513758724/

http://www.flickr.com/photos/goddess-arts/2929672944

Ten Steps to Creating an ARG

http://www.flickr.com/photos/geminder/368631338

Ten Steps to Creating an ARG

http://www.flickr.com/photos/powazny/3782692376

Ten Steps to Creating an ARG

http://www.flickr.com/photos/burwash_calligrapher/4245260593

Ten Steps to Creating an ARG

http://www.flickr.com/photos/36000391@N07/4446929018

Ten Steps to Creating an ARG

http://www.flickr.com/photos/gibsonsgolfer/5604698336

Ten Steps to Creating an ARG

http://www.flickr.com/photos/dlr_de/5476084104

Ten Steps to Creating an ARG

http://www.flickr.com/photos/jjpacres/3293117576

Ten Steps to Creating an ARG

http://www.flickr.com/photos/lausdeo/874153263

Ten Steps to Creating an ARG

http://www.flickr.com/photos/jameelwinter/5362082936

Ten Steps to Creating an ARG

http://www.flickr.com/photos/kofoed/2225351769

Notes from the frontlines

http://www.flickr.com/photos/harrymoon/67659047

at all costs…

http://www.flickr.com/photos/thomashawk/88391544/

Questions?Doug BaldwinCranbury Public Library

Email: baldwin@cranburypubliclibrary.orgTwitter: @baldwind1976Facebook: http://facebook.com/cranburyplBlog @ http://blog.8bitlibrary.com

Links and Resourceshttp://bit.ly/NJLA_alternate_reality

… I am here to help!!!!!!!!!!!!!!!!