Gamification case study naver checkout by HSJ

Gamification in Real Life

(Naver Checkout)

H.S.J

What is Gamification?• Gamification is a method of marketing using game me-

chanics

• Gamification adapts funny elements of game to Real Life

• It can use everywhere!!(Even for a Feeding vegetables to Your Child)

elements of Gamification• Point • Levels • Leaderboard• Badges• Challenges• Onboarding• Engagement

Loops

MDA Framework

Aesthetics

Mechanics

Dynamics

* Two aspects must be considered in designing both.

Naver CheckOut

• Naver Checkout is a shopping platform service that provide many benefits to Customer• Customers can shopping at Checkout through one ID(Naver)• People can buy many things with ease• Naver CheckOut has gamification elements(Level,Point..,etc)

Naver Checkout is a shopping platform ser-vice that provide many benefits to Customer

Serviced by Korea’s biggest search engine Company NHN

1.Point(mileage & cash)

• When people buy sth on checkout, they can get more mileages

• Mileages can use at CheckOut when you shopping

• Mileage can motivate people to buy sth

Earning Mileage

2.Levels & Badges

There are 5 Levels(BRONZE,SILVER,GOLD,PLATINUM,TITANUM)

Doing More Shopping, Getting More Benefits!

Benefits vary depending on the Levels

More Benefits!

3.Challenges• Levels & Benefits encouraged people to compete

against each other• Shooting Price is a auction system that people compete

with others

4.Engagement loops (Event & Draw)

• Draw Event held Every Month! Users who have Stamp(Checkout’s draw tool) can participate in draw event

• Induce people to continue Their engage-ment

• Coupon also induce to people buy more items

• Provide Various type of Engagement Tools For Various Type of Users (Who never used before or Who used many services Be-fore)

Reference• Book 『 Gamification By Design 』 O’REILLY Media,2011

• WebSite Naver CheckOut Homepage http://shopping.naver.com/