FY20 Annual report · casual program option Key business highlights 6 800+ casual/social small group classes were run, with 2,363 attendances 80% of our participants reported an improvement
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FY20
Annual report
1
Mood Active
1 Court Avenue
Kingsford NSW 2032
info@moodactive.com.au
0412 190 842
https://moodactive.org.au/
About Mood Active
2
OUR VISION
is to see more Australians using exercise to improve their mental health.
OUR MISSION
is to reduce the barriers to exercise as a mental health treatment through affordable
educational and motivational exercise programs that empower people to better manage
their mental health, and to get more General Practitioners and Psychologists prescribing
exercise as treatment for depression and anxiety.
OUR CLIENTS
are individuals aged 18-65 years old who are experiencing mild to moderate anxiety,
depression and/or mood disorders.
OUR PROGRAMS
include:
• Casual classes and social exercise group
• Four-week wellbeing workout
• Eight-week program (treatment option)
OUR REACH
is throughout Sydney City, Camperdown, Surry Hills, and Kingsford – for face-to-face
classes. Our virtual exercise programs are offered to individuals throughout Australia.
MOODACTIVE.COM.AU
Our objectives
3
1To increase the use of exercise as a treatment
option for those diagnosed with mild to moderate
depression and anxiety.
2To increase accessibility to affordable exercise
options for those diagnosed with depression and
anxiety by keeping costs low and expanding
program offerings and locations.
3To encourage more doctors, psychologists and
community service providers to prescribe
exercise as a treatment option.
MOODACTIVE.COM.AU
Free to join
Family, friends and supporters can attend
Lowest support option
Our programs
4MOODACTIVE.COM.AU
Social exercise groupMotivational information and tips, social exercise and
healthy eating events
Run through Facebook and our booking app
Casual exercise classes
Program Manager support to join
Small group exercise classes (4-8 people)
Trainers empathetic and care
Supportive peers
VS
Low cost ($5-10 a class)
You choose a coach and checks in
4-week wellbeing workout
3-hour weekly commitment
Combination of theory and exercise
8-week exercise coaching program
Weekly 1:1 coaching by phone or F2F to ensure you
stick to commitments and working through barriers
Free and unlimited access to our casual exercise
classes
Pre and post surveys and benchmarking
Transition to casual or 4-week option
VS
Fees paid weekly in advance
Pre and post surveys
Transition to casual or 8-week option
Set start dates
Small groups (4-12 people), virtual or F2F
Suitable for those wanting to learn the skills and
techniques to help them start and sustain exercise
Free
Highest support option
Funded places available to reduce costs
Our programs are designed around the Australian Government’s stepped care
model. We have four program options based on the level of support participants
need. Recognising that mental health changes over time, participants are able to
progress through our different program levels at their own pace.
Time-bound programs: key features
‘Always on’ classes: key features
Free and low cost events to try different activities
Run by 2 social group coordinators
Year in review
5
FY20 has been a year of disruption and
opportunity. We started the year on a positive, with
ongoing support from the City of Sydney Council
Community Services grant. Our funding from the
Central and Eastern PHN was extended by six
months to subsidise costs for our City and
Rockdale programs. Things were going well until
December 2019. The bushfires impacted our class
schedules and just when we thought we were out
the other end, COVID-19 changed everything.
The pandemic disrupted society, our clients, the
industry, our operations and our funding
opportunities. We suspended all face-to-face
classes and programs for three months – and we
cancelled our Amazing Race fundraising event. But
with disruption comes opportunity and we adapted
quickly to offer small group classes via Zoom.
The trial was an overnight hit. We had more than
450 attendances at 178 virtual classes. We will
continue our virtual small group classes, which
removes geography as a barrier to where we can
provide our services. Now, we are looking to offer
our four-week wellbeing workout virtually.
In March 2020, we reviewed and restructured our
programs to make them more accessible to
everyone. We introduced a casual small group
class option for those who were unable to commit
to our four- and eight-week programs. We also
restructured our eight-week program to give people
more flexibility, with unlimited access to our classes
if they chose to do these sessions with us.
We continue to be proud of our four- and eight-
week programs, with us taking 65 individuals
through despite suspending programs for three
months this year. More than 80% of these
participants reported a mood lift in one or more of
their mental health scores.
We supported another 50 people to join our classes
casually, with more than 800 sessions delivered to
individuals that may not have otherwise engaged in
exercise. As a result, we saw more than 2,300
attendances at casual classes and social group
events.
This year, we also offered a larger volume of free
exercise classes due to the impacts of COVID-19
on our clients, financially and mentally.
Due to the lack of funding forecast beyond March,
we have relied heavily on our trainers to volunteer
and I would like to especially thank those that have
supported us through these difficult times. I’m
incredibly grateful to our paid staff and volunteers
who have worked hard to keep Mood Active alive at
a time when people needed our services the most.
TANIA CURLEYGeneral Manager, Mood Active
MOODACTIVE.COM.AU
Launched our
virtual exercise
classes
Launched our
casual program
option
Key business highlights
6
800+ casual/social
small group classes
were run, with 2,363
attendances
80% of our
participants
reported an
improvement in
their mental health
120+ people engaged
in our programs, with
65 completing our
four- or eight-week
programs
Re-designed our
eight-week
program
MOODACTIVE.COM.AU
Pauline’s story
7
Pauline is a 45-year-old single mum to two
teenage boys. Her youngest sustained a
brain injury in 2013, which subsequently
changed their lives forever.
After experiencing increased anxiety and
depression in the years that followed,
Pauline went to see a counsellor where she
was given information about Mood Active.
She felt uncomfortable and intimidated to go
to a gym - and while support exists in the
form of Personal Trainers, it can be price
prohibitive.
Through our affordable exercise programs – which include a mixture of yoga, tennis and
circuit, as well as our techniques and support on how to maintain a healthy mindset and
change her way of thinking – Pauline was able to prioritise herself again.
Our team made regular contact and checked in on Pauline’s progress during the four-week
program – both on her good and bad days. Pauline has since met like-minded people through
Mood Active, forming lifelong friends.
Pauline has completed our four-week and eight-week programs and is a long-standing casual
member who dips in and out depending on what support she needs.
The positive impact our programs have had on Pauline’s life has been profound – they’ve
helped to change her perspective, engage with exercise and socialise with supportive people.
Pauline now manages her anxiety and depression with Mood Active’s help – and finds the
tough days are much less challenging.
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Joanne’s story
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“The Mood Active program has supported me to completely
take back my life. The facilitators are enormously valuable –
1:1 weekly coaching helped by holding me accountable
while I was still in the process of forming new habits and
routines. They also helped me identify barriers and provided
education and support for me to navigate and overcome any
obstacles.
At the same time the Mood Active facilitators were there to
celebrate my wins with me and encourage me. The variety
of classes was essential as I wasn't interested in all of the
classes, and with a variety to choose from at different times
and locations, I was able to make the most out of it. Even
through COVID-19, Mood Active provided continual care to
its members – offering online classes and support to access
them.
I have made new friends at Mood Active. Meeting other people who have lived experience of
mental illness has helped me on my on journey. Towards the end of the program James, my
coach, ensured I had a continued support in place once the program was finished. I found this
to be really important and have since put in place independent supports to help me continue
my new habits and routines. Although centred around exercise, these habits and routines go
beyond it to include nutrition, alcohol and drugs, employment, sleep, and social/relationships.
I think Mood Active’s holistic approach, using exercise as a vehicle to support overall wellbeing
alongside coaching support is extremely effective. A lot of the work I did during the eight-week
course was not just creating exercise goals and achieving them. It also taught me to look to
the future and dare to create goals and envision a brighter future for myself. I created a vision
board since – and I have already achieved a lot on that board. The tools and education
provided have all been part of my success.”
Joanne attended the 4 and 8 week program, 2020
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Caroline’s story
9
“It has been a highly unusual time
to start with Mood Active programs
given COVID-19.
I really enjoyed my face-to-face
classes and was starting to find
exercise classes and times that
worked best for me.
Since classes have gone online, I
have been attending more
sessions in order to help me stay
motivated and to give structure to
my day. I do not work at the
moment and I live alone.
I have found daily classes to be really profoundly supportive for my mental health through this
time and I'm very grateful.”
Caroline joined Casual classes in 2020
MOODACTIVE.COM.AU
Enquiries
10
We experienced a total of 262 enquiries for our programs, 181 unique enquires.
Our four-week program was our most popular with 114 enquiries.
We introduced our casual membership option in March and expect this to be
just as popular moving forward.
While overall our enquiries increased in comparison to last financial year, we
saw a drop off from December due to loss of funding to pay a marketing
resource to regularly communicate and raise awareness of our programs with
referrers.
From March 2020, COVID-19 impacted enquiries as people assumed we were
not running.
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Figure 1: Enquiries by type and month
Source and enquiry type
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More than 50% of our enquiries continue to come from our valuable referral
partners, with GPs remaining our lowest source of referrals – an area of focus
in FY21.
Of those participating in our programs, 82% are low income earners or
unemployed.
Females continue to be the most likely to participate – attracting more males is
a focus area for FY21.
Figure 1: Source of enquiry
Community support service
26%
Counselling service
8%
Psychologist15%
GP5%
Psychiatrist2%
Social media3%
MA website10%
TV / Print media
4%
Online directory7%
WOM13%
Unknown7%
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Classes and social events run
12
We ran more than 800 classes and social group events – a 35% increase on
last financial year.
Cardio tennis, yoga and circuit still make up the majority of classes, while we
are trialling boxercise.
Casual class/Paid East Camperdown Surry Hills Rockdale Virtual Other TotalCardio tennis 98 68 30 39 235
Yoga 26 34 0 53 59 172Circuit 25 56 68 51 38 238
Boxercise 0 0 0 25 4 29Subtotal 149 158 98 168 101 0 674
Social/Free East Camperdown Surry Hills Rockdale Virtual Other TotalYoga 0 0 33 0 30 63
Circuit 0 0 0 0 35 35Boxercise 10 10
Swim 22 22Bushwalk/Bowls 3 3
Nutrition 2 2Subtotal 22 0 33 0 77 3 135
Overall 171 158 131 168 178 3 809
Cardio tennis29%
Yoga29%
Circuit34%
Boxercise5%
Swim3%
Bushwalk/Bowls/Nutrition
0%
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Figure 1: Percentage of classes by type
Class and social event attendance
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Total of 2,363 attendances at small group classes and social exercise events:
439 free exercise events offered to ensure affordability and 477 virtual classes
offered (approx. 3 to a class) as result of COVID-19.
Casual class/Paid East Camperdown Surry Hills Rockdale Virtual Other Total
Cardio tennis 293 221 79 131 0 724
Yoga 84 149 0 143 135 511
Circuit 41 110 222 148 73 594
Boxercise 4 0 0 73 18 95
Subtotal 422 480 301 495 226 0 1924
Social/Free East Camperdown Surry Hills Rockdale Virtual Other Total
Yoga 124 116 240
Circuit 115 115Boxercise 10 10
Swim 36 36
Walk/Bowls 28 28
Nutrition 10 10
Subtotal 36 0 124 0 251 28 439
Overall 458 480 425 495 477 28 2363
0 50 100 150 200 250 300 350 400 450 500
East
Camperdown
Surry Hills
Rockdale
Virtual
Other
Cardio tennis Yoga Circuit Boxercise Swim Walk/Bowls Nutrition
MOODACTIVE.COM.AU
Figure 1: Classes by location
Four-week wellbeing workout
14
Demand for this program increased by 40% on last year and was on track to
increase further pre-COVID-19. The program was suspended in March 2020.
We saw a 20% increase in attendance this year and 77% of participants
completed the program. This is a drop on last year and we have taken
measures to move this back above 80% by introducing greater flexibility in
options to complete make up sessions between scheduled sessions.
MOODACTIVE.COM.AU
Eight-week program
15
Participant numbers in this program have halved compared to FY19. This is due
to COVID-19 impacts; a new casual offering introduced; and reduced program
funding increasing fees for participants from January 2020.
Overall completion rates for those joining us improved from 63% to 65%. We are
continuing to strive for a completion rate of 75%.
To improve accessibility and completion rates for this program, we restructured
this to an eight-week exercise coaching program in March 2020. Participants
now receive a coaching session once a week and have unlimited access to our
classes. They no longer have to comply with attending only Mood Active classes
three times weekly and can choose other exercise options.
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Mental health outcomes
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Figure 2: Four-week
program DASS scores,
averages for all
participants
Figure 1: Eight-week
program DASS scores,
averages for all
participants
Mental health outcomes for our four and eight week programs are measured
using the Depression, Anxiety and Stress Scale (DASS). The surveys are
completed pre- and post-program participation, as well as longer term at three to
six months on. Figure 1 and 2 shows the average pre- and post-program change
in scores for all participants who completed valid surveys, and the percentage of
participants who improved in each item of the scale. Both programs seem equally
effective in lowering symptoms and these improvements appear to sustain over
time, which is a positive.
Financials: operating statement
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Financials: balance sheet
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Financials: key highlights
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For the 2019-20 financial year, our participant fees increased by more than 45
per cent and 90 per cent of our funds were spent directly on program costs. We
raised $4,500 in funding at a trivia night held in September 2019 and a further
$4,500 was raised through a GoFundMe campaign in June 2020.
Focus in FY21
20
We will continue to focus on the sustainability of our business model through
increasing efforts on self-sustaining fundraising activities as well as by
working to secure larger and more long-term research and government
grants.
We will expand our footprint by launching a corporate version of the four-week
wellbeing workout program with community partners and corporates. This will
enable us to become a truly early intervention service for mental health, given
the research connecting mental wellbeing with the workplace.
We will maintain our operations in four locations across Sydney and continue
to expand our virtual reach while also pursuing site expansion opportunities
throughout Sydney with charitable partners.
We will explore the expansion of services to accommodate clients with more
complex needs who are with the NDIS, as well as younger Australian aged
15-18 years.
MOODACTIVE.COM.AU
FY18-21 strategy
21MOODACTIVE.COM.AU
1. Increase reach
2. Improve long-term mental health outcomes
3. Sustainable funding
Key priority Focus areas
• 1.1 Optimise and expand existing service offering
• 1.2 Increase volume of referrals and direct enquiries
• 2.1 Continuous improvement of programs
• 3.1 Develop sustainable income streams
• 3.2 Fundraising
4. Build capability – people, processes, systems
5. Build brand
• 4.1 Retain volunteers and paid staff
• 5.1 Develop and implement brand awareness strategy
• 5.2 Partner with recognised reputable brands
• 5.3 Brand ambassador
Thank you to our team and partners
22
This year, we grew our team to more than 55 volunteers, operations staff and trainers. A special thanks to our volunteer trainers – and former trainers who returned – stepping up when times were tough, allowing us to continue to offer some free classes. We would not exist without your ongoing support.
Thank you to our key partners Central and Eastern PHN, City of Sydney Council, Eastcourts Tennis, NSW Clubs Grants and particularly Rockdale Tennis Club, Camperdown Commons and Tennis, Valiant, Victor Smorgan Trust and The Goodridge Foundation for the key funding support we have received.
MOODACTIVE.COM.AU
The Goodridge Foundation
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