Futureproof Your Career: Digital Trends to Make or Break You

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Futureproof Your Career

@shefikbeyDigital Trends to Make or Break You

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What path will your career take?

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400 YEARS PRINT

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THE FUTURE?

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Can you actually futureproof your career?

Can we actually futureproof our career?

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DIGITAL TRENDS FOR PUBLISHERS

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How can RMIT upskill organisationally?Mobile today…

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• Changing behaviour

• Mobile first?

• Handling deep menu structures?

Mobile today…

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Mobile today…Responsive website design

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Mobile today…

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Responsive website design

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…Wearables tomorrow

The UX of Google Glass?

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…Wearables tomorrow

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Experience strategy

• Interaction across all touch points

• Who’s steering the ship?

• Did video kill the radio star?

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Content writers vs. subject experts

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Personalisation

• Demonstrate we understand cohort needs & desires

• How far can and should we go?

• Personalise the experience at a basic level (TRACC)

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…Where’s the free stuff!

Personalisation

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HOW CAN RMIT UPSKILLORGANISATIONALLY?

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How can RMIT upskill organisationally?

• Experience Strategy – bringing silos together

• Innovation through experimentation

• Adopting Lean Principles

• Success reporting

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How can RMIT upskill organisationally?

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Workshops as content generators

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How can RMIT upskill organisationally?

• Experience Strategy – bringing silos together

• Success reporting

• Innovation through experimentation

• Workshops as content generators

• External collaboration

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STEPS TO REFOCUS YOUR PERSONAL SKILL SET FOR THE DIGITAL ENVIRONMENT

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Steps to refocus your personal skill set for the digital environment

• Formal & informal learning

• Building your personal brand

• Flexibility & the art of the pivot

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CASE STUDY:Department of Education & Early Childhood Development (DEECD)Digital Channel Strategy

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Case Study

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Case Study

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Case Study

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QUESTIONS?

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Thank you.